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In Malaysia, festive seasons like Hari Raya Aidilfitri, Chinese New Year, and Deepavali are vibrant celebrations filled with food, family, and tradition. But for savvy homebuyers and investors, these holidays offer more than just festive cheer—they represent a strategic window of opportunity in the property market.Whether you’re a first-time buyer or a seasoned investor, the festive period can bring a unique mix of developer incentives, reduced competition, and personalised attention from property agents. To begin, it’s important to start your property search with clear intentions during these festive seasons. Let’s dive into why these seasonal windows can be the perfect time to make your move in the Malaysian real estate market.5 Smart Reasons to Buy Property in 2025 Festive Sales!1. Festive Promotions: More Value for Your Ringgit During Holiday Shopping2. Holiday Shopping for Properties3. Less Competition in the Market4. Personalised Attention from Agents & Developers5. Market Trends and InsightsShould You Buy Before, During or After a Festive Season?1. Festive Promotions: More Value for Your Ringgit During Holiday ShoppingOne of the biggest advantages of purchasing property during festive seasons is the abundance of developer promotions.The beginning of the festive season marks a strategic time for property buyers to start their search, as it often coincides with special offers and incentives.? Chinese New Year DealsDuring Chinese New Year, developers often run “Prosperity Sales” or “Angpow Rebates” where buyers can save a significant amount of money and enjoy:Cashback angpow worth thousands of ringgitDiscounted unit prices or early bird pricesLucky draw prizes (cars, furniture sets, travel vouchers)Free legal fees, MOT or loan agreement fees waived? Hari Raya PromotionsAhead of Raya, developers may roll out:“Raya Raya Deals” with discounts of up to 10%Low booking fees (RM500 or less)Fully furnished packages for new homeownersFree kitchen cabinets, air-conditioning units, or smart home devices? Deepavali SpecialsDeepavali promotions often include:Zero down payment schemesFree SPA and loan legal feesCustomised home packages for buyers from specific communitiesThese seasonal incentives are designed to capture attention and boost sales during slower months. Buyers can capitalise on these offers to save tens of thousands of ringgit on upfront costs.2. Holiday Shopping for PropertiesHoliday shopping for properties is an exciting aspect of the festive season, with many people looking to buy or rent homes during this time. The holiday season is a prime opportunity to find great deals, as sellers and landlords often offer attractive discounts and promotions to entice buyers.Approaching holiday shopping for properties with a clear mind and a solid budget is essential. Consider factors such as location, size, and amenities to ensure the property meets your needs. While the festive season is a fantastic time to find deals, it’s also important to be aware of potential drawbacks, such as the competitive nature of the market.Working with a real estate agent during the holiday season can provide valuable guidance and support. Agents can help you navigate the market, identify the best deals, and ensure a smooth buying process. Remember, holiday shopping for properties is a significant investment, so take your time to make a well-considered decision.3. Less Competition in the MarketFestive seasons are usually a time for family, travel, and rest—not house hunting. Because of this, the property market often experiences a temporary slow.For serious buyers, this creates a low-competition environment. By planning how to spend time and money wisely during holiday property shopping, buyers can take advantage of this period to find great deals.Here’s how this benefits you: Reduced SpendingMore room to negotiate with sellers and developersLess risk of being outbid by another buyerMore flexible site visit appointmentsBetter chance of locking in your preferred unit or layoutFor example, if you’re eyeing a popular project, festive periods may give you a better shot at securing the best unit with a premium view before it’s taken.4. Personalised Attention from Agents & DevelopersWith fewer buyers making enquiries during the holidays, real estate agents and sales staff have more time to focus on you.This means:Faster responses to your questionsOne-on-one property tours or exclusive previewsTailored recommendations based on your preferences and budgetPrivate access to off-market or reserved unitsDevelopers often assign top sales teams during festive promotions to ensure a smooth buying experience, meaning you'll get VIP-level attention, even as a first-time buyer.5. Market Trends and InsightsThe festive season is a pivotal period for the retail industry, with businesses relying on holiday sales to boost revenue. Consumer spending increases significantly during this time, as people purchase gifts, decorations, and other holiday-related items. This surge in spending creates a competitive market, with companies offering discounts and promotions to attract customers.Personalized and unique products and services are particularly appealing during the holiday season, as consumers seek special and meaningful gifts for their loved ones. Online shopping also sees a significant uptick, with many turning to e-commerce platforms for convenience and variety.Marketing and advertising activities ramp up during the festive season, as businesses strive to reach a wider audience. Focusing on customer service and creating a positive shopping experience is crucial, as consumers are looking for memorable interactions.Understanding market trends and consumer behavior during the festive season can provide valuable insights for businesses. By analyzing spending patterns and preferences, companies can tailor their offerings to meet the demands of holiday shoppers, ensuring a successful and profitable season.Should You Buy Before, During or After a Festive Season?Timing matters. Here’s a breakdown to help you decide when to make your move:✅ Before the Festive SeasonDevelopers roll out early bird offers to build momentumWider range of unit choices (best views, higher floors)Less urgency, giving you more time to make a decisionPerfect if you want to enjoy your festive holidays with peace of mind knowing your purchase is secured.✅ During the Festive SeasonMaximum promotions and discountsLower competition, increasing your negotiating powerMore personalised serviceBest for buyers who love great deals and have already done their research.✅ After the Festive SeasonLeftover inventory may be discounted furtherDevelopers looking to hit monthly or quarterly targetsMay uncover hidden gems that others overlookedGreat if you’re flexible and not set on a specific unit or project.Things to Watch Out ForWhile festive periods offer great opportunities, it’s still important to do your due diligence:Don’t rush into a decision just because of a flashy promotionCheck the fine print – Are rebates deducted from loan margins or sale price?Visit the site or showroom, even during the holidaysConfirm the legitimacy of agents and developers before making paymentsUse the festive period as a boost, not a reason to skip researchRemember: a good deal is only good if the property meets your long-term needs and financial goals.Conclusion: A Festive Season May Be the Best Season to BuyBuying a property is one of the biggest financial decisions you’ll make. So why not do it at a time when you can get the most perks, attention, and value?From exclusive discounts to personalised service, festive seasons in Malaysia offer a rare window where the market tilts in favour of the buyer. Whether you’re looking for a home or an investment property, aligning your timing with the festive calendar could be the smartest move you make all year.Final TipsStart monitoring developer websites and social media a month before major festivalsWork with trusted agents who are active during holidaysCreate a checklist: budget, preferred location, unit type, and must-have featuresAct fast, as festive deals usually run for a limited time only? So this festive season, don’t just celebrate—invest smart. Your dream home might just be a deal away.Just be a deal away.[hubspot portal="5699703" id="85ebae59-f425-419b-a59d-3531ad1df948" type="form"]

The global real estate market saw mixed results in April, with some areas improving and others struggling.What else have you missed in April 2025CLick here now! for more info

Malaysia’s multicultural society celebrates a wide array of festivals—Hari Raya Aidilfitri, Chinese New Year, Deepavali, and Christmas, to name a few. These festive seasons are significant cultural milestones and key demand drivers in the short-term rental market.With increasing interest in short-term accommodations through platforms like Airbnb, Agoda Homes, and Booking.com, festive seasons can substantially change rental demand, pricing strategies, and booking behaviours. Understanding these trends can be a game-changer for property investors and hosts in boosting yields and optimising property usage throughout the year.How Do Festive Seasons Impact Rental Demand?1. Increased Demand for Short-Term Stays Outside Major CitiesDuring festive holidays like Hari Raya and Chinese New Year, many urban dwellers balik kampung (return to their hometowns), temporarily reducing rental activity in metropolitan centres like Kuala Lumpur.However, this shift simultaneously boosts demand in secondary cities and tourist destinations. Families take advantage of long weekends and public holidays to plan domestic getaways. For example:Airbnb reported a 25–40% increase in bookings during the Hari Raya period in locations like Penang, Langkawi, Ipoh, and Kota Kinabalu.Hotels and homestays in Melaka often report near 90% occupancy during public holiday weekends and festive breaks.Local tourism authorities also confirm a steady surge in domestic travel during festive seasons, contributing to short-term rental activity across heritage towns and coastal destinations.2. Seasonal Pricing AdjustmentsShort-term rental hosts often adjust their pricing dynamically to reflect supply and demand. During peak festive periods, there are two pricing behaviours:Price Surge in Tourist Areas: In-demand spots such as Genting Highlands, Langkawi, or Desaru Coast often see 20–50% price hikes as domestic tourists flood the market.Price Drops in the City Centre: With many Malaysians leaving the city, urban hosts may reduce rates by 10–30% to attract international travellers or expats staying behind.According to AirDNA, average daily rates (ADR) in Kuala Lumpur dip during Hari Raya week, while those in beach towns and island destinations sharply increase.3. High Demand for Spacious HomesFestive seasons are synonymous with family reunions and large group gatherings. Instead of multiple hotel rooms, many opt for spacious landed homes or multi-bedroom Airbnb units.Top-performing units during festive periods tend to have at least 3 bedrooms, large kitchens, and common areas ideal for hosting meals or open houses.Properties with Muslim-friendly amenities (e.g., sejadah, halal kitchens, prayer spaces) are desirable during Hari Raya.In areas with a Chinese majority, homes with traditional design elements or feng shui appeal also perform better during Chinese New Year.Pro Tip for Investors: During festive periods, properties that are family-centric and can accommodate 6+ guests tend to outperform studio or 1-bedroom units.Best Locations for Short-Term Rental Investments During Festive SeasonsWhen considering short-term rental investments, it’s crucial to understand how each festive season affects different regions.✅ Tourist HotspotsThese areas consistently perform well during every festive period:Langkawi – Ideal for beach holidays and island getawaysMelaka – Cultural tourism spikes during school and public holidaysPenang – Famed for food, heritage, and festive street celebrationsGenting Highlands – Popular for cooler weather and family entertainment? Fact: Langkawi Airport sees up to a 60% increase in arrivals during Chinese New Year and Hari Raya holidays (Malaysia Airports Berhad).Source from: Pear Anderson, The Moodie Davitt Report✅ Urban Business & Expat HubsThese areas offer consistent occupancy, especially for international visitors or ex-pats:KLCC & Bukit Bintang – Despite residents leaving the city, tourist traffic keeps bookings steadyMont Kiara – There is a high concentration of Japanese, Korean, and Western ex-patsBangsar – Boutique stays and family homes for locals who choose to celebrate in town? Tip: Adjust marketing for international guests during festive seasons when locals travel. Highlight proximity to malls, restaurants, and transit.✅ Family-Friendly Suburban HomesThese areas attract family groups returning home or those hosting open houses:Shah Alam – Malay-majority, spacious homes ideal for Raya reunionsSetia Alam – Gated communities and landed properties popular for gatheringsCyberjaya & Putrajaya – Convenient location for city getaways with family-friendly spacesOther Notable ObservationsAdvance Bookings Spike 3–4 Weeks Before Major Festivals, especially in Melaka and Penang, where families book early to secure the best properties.Shorter Booking Windows in KL – During festive seasons, bookings may happen within 1–3 days prior as last-minute staycations are planned.High Turnover & Cleaning Needs—During peak periods, Property managers should be prepared for faster turnovers and higher guest expectations.ConclusionFestive seasons in Malaysia bring more than cultural cheer—they unlock opportunities in the short-term rental market. For investors, the key lies in understanding which locations thrive during which festivals, how to price your units accordingly, and the types of properties that best meet holiday travellers' needs.Whether you're targeting tourists in Penang, families in Shah Alam, or expats in Mont Kiara, staying ahead of seasonal trends can lead to higher occupancy rates, increased rental yields, and more substantial returns on investment.Plan ahead, price smartly, and invest wisely—because in Malaysia, festive seasons aren’t just for celebration; they’re prime time for property gains.[hubspot portal="5699703" id="85ebae59-f425-419b-a59d-3531ad1df948" type="form"]Continue Reading10 interior design websites to make your DIY journey smoother!A Quick Guide To Residential Property InvestmentExcited for Raya 2025? Here’s Everything You Need To Know About Hari Raya Aidilfitri!

K. Soma Sundram, a Registered Estate Agent with 36 years of experience, serves as the Corporate Strategic Advisor. He authored this article.The real estate industry in Malaysia plays a crucial role in the economy, directly influencing individuals and businesses through its ownership and property transactions. Apart from developers, contractors, conveyancing lawyers, bankers, valuers, surveyors, and all others involved in the industry, there is a key group contributing to the industry's growth: real estate agents, whom I term real estate practitioners. There are the Real Estate Agents (REA) - those who have passed the real estate exam and registered with the Board, Probationary Real Estate Agents (PEA)- those who have passed the exam and undergoing practical training, and Real Estate Negotiators (REN) - those who are employed by real estate firms as salespeople and certified by the Board of Valuers, Appraisers, Estate Agents and Property Managers [BOVAEP].  As real estate professionals, they are legally empowered by the laws of this country to provide their service delivery efficiently, competently, and in the best interest of their clients.  In a world where money has taken precedence over moral principles, values, and ethical standards, adhering to these codes becomes increasingly important in our practice. This will help  maintain a sense of responsibility and professionalism when dealing with the public. Financial enrichment should not overshadow the ethical responsibilities towards the public.As practitioners, we should continue to build trust and maintain the profession's overall reputation. As such, this article aims to instil in the minds of all concerned that it's not only the responsibility of those delivering the service, but more importantly those seeking such services - it’s a shared responsibility.Table of contentsUnderstanding the Real Estate IndustryThe Need to Maintain High Ethical Standards in Real Estate PracticeConclusion on the Real Estate MarketUnderstanding the Real Estate IndustryThe real estate industry is a complex and multifaceted field that involves buying and selling properties and providing related services. It is a significant sector of the economy, with property transactions valued at RM232.30 billion, involving 420,545 transactions in 2024. This marks the best year in the property market's performance in our country's history. The industry is driven by supply and demand, with contributing factors such as economic performance, interest rates, unemployment rates, inflation, government policies, and demographic changes influencing the real estate market, etc. Real estate professionals serve as the bridge between developers, clients, and landlords, playing a crucial role in facilitating transactions and providing expert guidance.While discussing professionalism among practitioners, the real estate practice in Malaysia is seriously marred by illegal brokers who have tarnished the image of agents' good work. If you go out to the field, you will come across thousands illegals with land deals, a shop, a house or even a business for sale.They will not have clear documents, facts on the property, or appointment letters and may have received the information through third parties. who will always hike up the price to benefit themselves.They cannot be held responsible for their misrepresentations or the provision of misleading information, nor can they be held accountable for any mismanagement of funds. These are the ‘vultures’ in the profession who take advantage by engaging in real estate activities illegally. The alarming fact is that for every 1 real estate agent, it is estimated there are 1,000 illegal brokers.The law is not effective enough to eliminate them; as such, the best advice for the public is to engage a real estate firm through a REN to market your property, and you can sleep well through the night.The Need to Maintain High Ethical Standards in Real Estate PracticeReal estate is about dealing with people's lives and their finances. It's about enriching the lives of those who have invested in it, not enriching ourselves at the expense of others. Practitioners are challenged daily by the lure of money and have a significant role to play in addressing the often-perceived scepticism that arises from the nature of sales, which is frequently associated with manipulation and dishonesty. As Judge Service, an established organization in customer service improvement, states, “Sales, as a profession, often suffer from a negative reputation.” However, real estate agents deserve professional recognition due to several key reasons:Collaboration with Other Professionals – Real estate agents work closely with professionals from various fields, including banking, financing, and the legal practice, requiring them to operate at the same professional standards.Legal Recognition – Many jurisdictions have specific Acts that recognize real estate professionals, granting them the authority to act officially.Specialized Knowledge and Training – Real estate is a specialized field that requires extensive training, certification, and relevant work experience.Public Trust and Market Standing – A well-established ethical framework enhances the profession’s status and fosters confidence among clients and the general public.THE CODE OF ETHICS FOR REAL ESTATE PROFESSIONALSEthics, derived from the Greek word “ethos” meaning “character,” is the study of moral behaviour and principles. Ethical behaviour in real estate ensures fairness in dealings with clients, colleagues, and the public. The real estate profession is guided by core values or a code of conduct & ethics, which outlines the professional responsibilities of all practitioners. The Code of Ethics in real estate emphasizes honesty, transparency, and professionalism.Below are some of the key ethical principles that agents must uphold:A.   KNOWLEDGE OF AND COMPLIANCE WITH THE LAWTo constantly acquire knowledge and new skills & conversant with real estate lawsB.   CLIENT INTERESTS FIRST Agents must always prioritize and protect their clients’ interests firstC.   ALWAYS ACT PROFESSIONALLYAct professionally in all dealings D.  AVOIDANCE OF CONFLICTS OF INTEREST Agents should not provide professional services if they have a personal or financial interest in a property unless fully disclosedE.    PROFITEERINGAvoid dealings for personal financial gain & seeking to make unfair profitF.    HONEST AND TRANSPARENTAgents should refrain from exaggeration, misrepresentation, or withholding     important informationG.  FINANCIAL ACCOUNTABILITY To ensure financial integrity, client funds must be managed well and held in the firm's clients’ account H.  ACT RESPONSIBLY BY BEING ETHICALTo uphold values of fair and good practicesI.      WRITTEN CONTRACTS All contract details should be documented in writing, with copies provided to all involved parties.J.     PERSONAL INTEREST  & CONFLICT OF INTEREST Must declare any personal or financial interest in the transactionConclusion on the Real Estate MarketMany consider real estate practice a business but disregard the fact that it’s a professional practice. It requires a strong ethical foundation that benefits all parties involved in real estate transactions. Ethical agents earn the trust of their clients and contribute to a fair and reputable profession. Upholding ethical values ensures long-term success and respect within the real estate sector while also building a lifelong customer base. Real estate is a career that offers tremendous growth and development opportunities, but only when practised with integrity. In a profession where financial incentives can sometimes lead to ethical dilemmas, real estate professionals must remember that long-term success is built on honesty, transparency, and adherence to ethical standards. In the same context, the public at large should also expect such a level of service from the practitioners. Isn’t it exciting to make money the ethical way and be respected in what you do?If you’re interested in becoming a successful agent, don’t hesitate to join our amazing team! “Integrity is not a given factor in everyone's life. It is a result of self-discipline, inner trust, and a decision to be relentlessly honest in all situations in our lives” John Maxwell[hubspot portal="5699703" id="c063034a-f66d-41ab-881b-6e6a3f275c33" type="form"]