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Insights in this article are drawn from the “Gen Z & Millennials Wealth Playbook” panel at Juwai IQI International Summit, featuring Sean (iHerng), Ong Yong Xun (JomStudy), and IQI Realty's Joyce Yeoh & Jayden Ng.Millennials and Gen Z are reshaping financial behaviour with new attitudes toward wealth, risk, and lifestyle-driven goals. Their approach blends digital-first opportunities, flexible career paths, and a redefined sense of financial freedom. Financial freedom is also understood as enjoying work and life concurrently, where loving what you do shapes your mindset about money and investment goals.However, education and self-awareness are essential to convert opportunities into sustainable wealth.Key Insights:Parental support strongly influences young adults’ confidence, financial safety nets, and early investment choices, especially in property.Digital culture opens new income paths, with side hustles and personal branding becoming key to wealth-building.Young generations prioritize liquidity and flexibility while still viewing property as their long-term stability anchor.Financial freedom is now individualized, driven by lifestyle choices, time autonomy, and self-investment over traditional retirement.Unpacking the Mindset of Millennials & Gen Z1. The New Generation Driving a Shift in Wealth Mindset2. Real Estate Trends and Buying Behaviour Among Young Adults 3. Investment Strategies and Risk Perspectives 4. Financial Goals and Definitions of Freedom 5. Process Improvements and Engagement Strategies6. Challenges to Wealth Building Frequently Asked Questions (FAQs)1. The New Generation Driving a Shift in Wealth MindsetYounger generations feel they have "nothing to lose" because many have financial stability from parents who own homes or provide down payments, allowing them to take bold entrepreneurial steps without fear.This cushion shifts their focus from survival to growth and opportunity, in contrast to older generations who prioritized stable careers and basic needs. Early exposure to technology and abundant online information empowers Gen Z to start side hustles and build digital skills before investing in property.Zero Ong, Founder of JomStudyDigital asset management and liquidity are preferred initially, with property seen as a later, more stable investment. Gen Z's comfort with tech shapes entrepreneurial, flexible careers and investment goals that differ from those of older generations, who focus primarily on property as the key wealth asset. A cultural shift in which personal branding and fast-paced income streams dominate younger generations’ financial goals. 2. Real Estate Trends and Buying Behaviour Among Young Adults Despite a shift toward digital assets, property remains a core investment with evolving buying patterns shaped by parental support and lifestyle preferences.  Let's be real, most first homes don't happen solo. Many receive 30-40% help from parents. We call it a "FaMa Down Payment."Joyce Yeoh, IQI Real Estate AgentYoung buyers prioritize lifestyle, convenience, and social factors over traditional homeownership motives.Convincing parents to accept smaller condos or non-traditional locations is a key sales challenge. Hence, agents must navigate family dynamics, often needing to persuade parents more than the buyers themselves. Property might not sound "sexy" compared to stocks or crypto but it's still the OG of long-term wealth. iHerng, IQI Real Estate AgentYet, affordability concerns often delay purchases among young buyers, risking future rental crises.Besides, saving for a 10% down payment amid low salaries and rising property prices is the biggest barrier, making a side hustle a necessary precursor to property investment. In addition, digital skills and online business models offer accessible paths to build initial capital.This approach aligns with young adults’ preference for liquidity and lower initial commitments. It signals a broader trend toward diversified, incremental wealth-building strategies. 3. Investment Strategies and Risk Perspectives Young adults show mixed attitudes toward risk, diversification, and investment horizons, shaped by impatience and varying levels of financial literacy. Young investors face risks not from investing but from poor wealth management and misinformation.Putting all eggs in one basket can work if you deeply understand the asset, particularly property.Jayden, IQI Real Estate AgentInvestment StrategiesA focused investment, going “all in” on what you know, can accelerate wealth building faster than diversification.Property remains viewed as one of Malaysia’s safest investments, with location emphasized as a crucial factor.This strategy challenges conventional diversification advice but aligns with the entrepreneurial mindset of millennials and Gen Z.Property’s illiquidity is seen as a strength that drives appreciation and long-term generational wealth.Risk PerspectivesBlindly chasing trends like crypto and trading without understanding fundamentals, driven by excitement, increases exposure to losses.Managing wealth responsibly by balancing risk and growth is more critical than pursuing fast returns.Impatience and susceptibility to scams in fast-paced digital markets remain major concerns.4. Financial Goals and Definitions of Freedom Young generations view financial goals and freedom in more fluid and individualized ways, prioritizing lifestyle, time freedom, and personal fulfillment. Financial GoalsDefinitions of FreedomAchieving FIRE (financial independence, retire early) is a common goal.Freedom is the ability to do what you want anytime, not just quitting work.Realistic investment goals focus on self-investment and skill-building before major investments.Retirement is viewed as “resting yourself” while still pursuing meaningful interests.Building value and skills enables higher income and better investment opportunities.Emphasizes lifestyle choices and passion projects over income cessation.Emergency funds covering six months to a year reduce financial anxiety.A process, not a fixed endpoint, supporting balance and fulfillment.Compressed success timelines encourage early action within 5 years post-graduation.Definitions vary depending on lifestyle aspirations, promoting flexible, personalized financial planning.5. Process Improvements and Engagement StrategiesContent creation, personal branding, and education are vital tools to engage younger audiences and support their financial journeys. Authentic Content and Audience ConnectionSuccessful financial educators focus on authenticity, producing content that informs and inspires rather than chasing viral trends.Meaningful engagement builds community trust and long-term influence.Millennials and Gen Z value transparency and concise, straightforward communication in financial content.Adapting to Digital Consumption HabitsShort-form platforms like TikTok and YouTube have reshaped financial education by favoring quick, high-impact content.Educators must balance entertainment with depth, providing useful insights within limited attention spans.Effective content strategies integrate creativity with practical advice to sustain engagement.Financial Education and Parental InfluenceParents and educators significantly shape financial mindsets. Parental modeling of 9-to-5 mindsets often discourages ambition and risk-taking among youth.Exposure to curated social media lifestyles can distort perceptions of wealth, creating unrealistic expectations. Expanding accessible, accurate information is key to empowering youth and closing the knowledge gap.6. Challenges to Wealth Building Young adults face challenges from income constraints, impatience, misinformation, and shifting economic conditions.Impatience and desire for quick returns often lead to risky behavior and exposure to scams.Social media exposure creates unrealistic timelines for wealth and links short attention spans with poor investment discipline.Income limitations and high property prices make saving for home ownership difficult.Misinformation adds hidden risks, making critical thinking and due diligence essential. Cultivating a growth mindset complements practical financial education to overcome these barriers.Frequently Asked Questions (FAQs)1. What should I invest in first as a beginner, and if I don’t have much money? Begin with low-cost digital assets, side hustles, or small savings plans to build initial capital. 2. Is property still worth buying for young people? Yes, property is a long-term stability anchor.3. How do I avoid scams and bad financial advice online? Focus on verified sources, learn basic financial literacy, and double-check before investing.4. How do I balance side hustles with full-time work or studies? Prioritize time management and pick opportunities that align with your skills and passions.5. Can I balance enjoying life now while saving for the future? Yes, financial freedom is about time autonomy and self-investment.Be part of IQI’s new generation of real estate agents and shape your own path to success — where bold ideas and modern wealth creation meet![custom_blog_recruit_form]Continue Reading:How Gen Z Can Save Money to Buy a House Before 30 Money Reality in Malaysia: Why Are People Struggling Financially? Can Malaysians Really Survive Without a Full-Time Job?

TL;DRVietnam's real estate market in 2025 is a hotbed of opportunity, fueled by strong economic growth, massive foreign investment, and new government reforms making it easier for foreigners to buy. While prices in Hanoi are surging and Ho Chi Minh City is stabilizing, complexities around foreign ownership laws and potential market risks remain. Success requires understanding the unique dynamics of each city and navigating the legal landscape with expert guidance.Are you considering investing in Vietnam's booming property market but feeling lost, like you're in a maze of endless info loops? You see headlines about Vietnam's attractive prices and hear it's a top spot in Southeast Asia, but you’re worried about making any costly mistakes or getting tangled in red tape.This guide is designed to be your strategic roadmap, lead you through the maze to decode the critical 2025 legal changes and outline a straightforward, step-by-step process to help you invest with confidence.Key TakeawaysBooming Market with Strong Fundamentals: Vietnam’s economy is projected to grow by 6.5% to 8% in 2025, driven by a young population, rapid urbanization, and significant foreign direct investment (FDI) from the "China+1" strategy.Foreigners Can Buy, But with Rules: Yes, you can buy property as a foreigner. However, you own it on a 50-year renewable lease, not forever. There are also limits: you can't own more than 30% of the units in a condo building.Two Cities, Two Stories: Hanoi’s apartment prices are skyrocketing (up 29.6% year-on-year), while Ho Chi Minh City's market is stabilizing after a price correction, offering different kinds of opportunities for investors.New Laws are a Game-Changer: The new Land and Housing Laws, effective in 2025, are making the market more transparent and accessible, especially for overseas Vietnamese, which is expected to boost demand.Table of contents1. Why is Everyone Talking About Vietnam's Real Estate Market in 2025?2. What are the Property Prices for Vietnam City3. Can a Foreigner  Actually  Buy Property in Vietnam?4. How Do You Buy Property in Vietnam?5. What are the Biggest Risks of Investing in Vietnam Real Estate?6. What are the Main Taxes and Fees When Buying?7. Frequently Asked Questions (FAQs)1. Why is Everyone Talking About Vietnam's Real Estate Market in 2025?It seems like you can’t browse an investment forum or read a finance article without seeing something about Vietnam. There's a good reason for all the buzz, and it boils down to a powerful mix of growth, strategic importance, and modernization that creates FOMO (Fear of Missing Out) among savvy investors.First, Vietnam's economic growth is simply phenomenal. After expanding by over 7% in 2024, top institutions, such as the World Bank, are forecasting another strong year in 2025. These numbers indicate a rapidly growing middle class with more money to spend on better housing, which, in turn, fuels the property market.Then there's the "China+1" strategy, which has turned Vietnam into a global manufacturing darling. For example, imagine a big company like Samsung making all its phones in one country. If something goes wrong there, like a trade war or a pandemic, production stops. The "China+1" strategy is like them deciding to build a second major factory in a promising and stable country like Vietnam to keep business safe.This shift brings a flood of foreign direct investment, jobs, and housing demand near industrial hubs. In fact, high-tech products now account for over 50% of Vietnam's total exports, a massive jump from just 8% in 2010.Finally, Vietnam is investing heavily in its future with massive infrastructure projects. We’re talking about the new Long Thanh International Airport near Ho Chi Minh City, designed to handle 100 million passengers a year, and new metro lines that are making it easier to live in the suburbs and commute to the city. This opens up new areas for more affordable, modern housing developments.2. What are the Property Prices for Vietnam CityWhen you look at Vietnam property, you’re really looking at two main characters: the historic, rapidly appreciating capital of Hanoi, and the bustling, massive economic engine of Ho Chi Minh City (HCMC). Each city tells a different story in 2025, and understanding their differences is key.Hanoi's market is what experts are calling "red-hot". Prices are climbing at a breathtaking pace, partly due to strong demand and partly to improved confidence from new, clearer laws. In contrast, HCMC's market is more like a giant taking a breath. After a period of rapid growth, it's now stabilizing and going through a "price recalibration," which could present excellent buying opportunities before the next wave.Here’s a simple side-by-side look to help you see the key differences:a. Hanoi vs. HCMC Property Market Snapshot (2025)MetricHanoiHo Chi Minh City (HCMC)Avg. Apartment Price (per sqm)~US$2,865 - $3,000~US$3,316 - $4,691Y-o-Y Price GrowthSoaring (+22% to +33%)Stabilizing (+1.5%)Market Trend"Red-hot," strong demandPrice recalibration, gradual recoveryGross Rental Yield (Avg.)~3.11%~3.34%Source: Fulcrum, Global Property Guide, Vietnam Briefing, & JLLSo, what does this all mean for you? If you’re looking for rapid capital gains and can handle a fast-moving market, Hanoi might be your play. If you prefer finding value in a more stable, mature market with slightly higher rental yields, HCMC could be the perfect fit.3. Can a Foreigner Actually Buy Property in Vietnam?This is the golden question, and the answer is clear: yes, but with some fundamental rules. Thanks to Vietnam's relaxed foreign ownership laws over the years, the door is open to international investors. But you need to know precisely what you’re stepping into.Here’s the breakdown in the simplest terms:It’s a Lease, Not a Purchase: This is the most essential concept to grasp. When you buy a condo or house, you're not buying the land forever. Think of it like a very, very long-term rental from the government. You get a 50-year leasehold. During that time, you can live in it, rent it out, sell it, or pass it on in your will. After 50 years, you can apply to renew it once for another 50 years.The 30% Condo Rule: To prevent foreign investors from buying up entire buildings, the government has set a cap on foreign ownership. In any single condominium building, no more than 30% of the total units may be owned by foreigners.The 250 House Rule: If you're interested in landed property, like a villa or a townhouse, there's another rule. In any given administrative area (about the size of a ward or neighborhood), a maximum of 250 such houses can be owned by foreigners.No-Go Zones: For national security reasons, certain areas are off-limits for foreign ownership. Your real estate agent and lawyer should immediately be able to tell you if a property falls into one of these zones.Navigating these rules can be tricky. A global real estate network with local experts on the ground can make all the difference. The team at IQI Global, with its vast network of over 60,000 agents, specializes in guiding international investors through Vietnam's property landscape. Contact us to connect with a local expert who can clarify these regulations for your specific situation.4. How Do You Buy Property in Vietnam?So you’ve found a potential property and are ready to move forward. The process of buying a house in Vietnam for a foreigner might seem confusing, but it's manageable if you follow a clear set of steps. Rushing is your enemy; diligence is your best friend.Find a Reputable Agent & Lawyer: This is non-negotiable. Don't try to do it all yourself. You need a trusted local real estate agent to find good properties and a bilingual lawyer who specializes in property transactions for foreigners to protect you from any legal traps.Carry Out Due Diligence (The "Pink Book" Check): Before any money changes hands, your lawyer must verify the property’s ownership certificate, known as the "Pink Book" or "Sổ Hồng". They will check that the seller actually owns it, that the property is approved for foreign ownership, and that there are no legal claims against it.Sign the Reservation Agreement & Pay a Deposit: Once you’re confident, you'll sign a reservation agreement and pay a small deposit to take the property off the market. For new "off-plan" properties, the maximum initial deposit is capped at 5% by a new law.Sign the Sales and Purchase Agreement (SPA): This is the primary, legally binding contract. Your lawyer should review it thoroughly to ensure all terms, including the price and payment schedule, are correct before you sign it in front of a notary.Make Payments & Secure Financing: You will make payments in installments as outlined in your SPA. Getting real estate financing options in Vietnam can be tough for non-residents, so many international buyers pay with cash.Receive Your "Pink Book" (Ownership Certificate): After the final payment is made and the property is handed over, your lawyer will submit the paperwork to get the "Pink Book" updated with your name. Congratulations, you are now the official owner of the property for the next 50 years!Finding trustworthy professionals is step one. IQI Global's tech-driven platform and extensive network of trained 'Warriors' offer a one-stop solution, connecting you with vetted agents and comprehensive services from brokerage to property management, streamlining your buying journey.5. What are the Biggest Risks of Investing in Vietnam Real Estate?Every great opportunity comes with risks, and it’s crucial to go in with your eyes wide open. A balanced view builds trust and prepares you for the challenges.Risk 1: The Real Estate Bubble in Vietnam ConcernWith prices in cities like Hanoi rising so quickly, many are asking whether the market is overheating. The concern is genuine enough that even Vietnam’s Prime Minister, Pham Minh Chinh, famously asked, “So many people need houses, but with prices so high, who can afford them?”. The government is walking a tightrope between controlling prices through credit limits and fueling economic growth, creating uncertainty.Risk 2: Developer Reliability & Red TapeNot all developers are created equal. There have been stories of projects facing long delays or not being completed at all, especially with smaller, less-established companies. It’s one of the most significant risks of investing in Vietnam's real estate market. Sticking to reputable giants like Vinhomes or Novaland, or a real estate company like IQI, is a crucial safety measure for getting a thorough background check on a developer.Risk 3: US Tariffs & Global HeadwindsThe global economy can be unpredictable. There is an ongoing "wait-and-see" approach in the market regarding potential US reciprocal tariffs, which could impact Vietnam's export-driven economy. While Vietnam has shown remarkable resilience, it's not entirely immune to global economic shifts.6. What are the Main Taxes and Fees When Buying?Budgeting correctly means looking beyond the sticker price. Fortunately, transaction costs in Vietnam are pretty reasonable compared to those in other countries in the region. When you buy a property, here's a simple checklist of the main expenses to expect:Value Added Tax (VAT): 10% of the property value, but this only applies to new properties you buy directly from a developer.Registration Tax: 0.5% of the property value. This is a one-time fee to register your name on the official title of ownership.Maintenance Fee ("Sinking Fund"): 2% of the pre-tax property price. This is a one-time payment into a fund for future major repairs and upkeep of the building's common areas.Notary & Legal Fees: These fees are usually relatively small and vary depending on the lawyer and the deal's complexity.If you plan to rent out your property, the income tax is straightforward. Any rental income above about US$4,000 per year is taxed with a 5% Personal Income Tax and a 5% VAT.So, what's the final verdict on Vietnam real estate in 2025? It's a market of compelling contrasts, offering explosive economic growth and tangible risks in equal measure.Success hinges not just on entering the market, but on navigating its unique leasehold system and complex dynamics with diligence and expert guidance. For the well-prepared investor, Vietnam remains one of Asia’s most exciting growth stories.Feeling ready to explore the possibilities, but want a guide you can trust? The journey into a new market is always easier with a team that knows the terrain. IQI Global's unique blend of powerful technology and a vast network of over 60,000 local, on-the-ground professionals is designed to give you a decisive advantage. Whether you’re exploring your first condo in Ho Chi Minh City or analyzing industrial opportunities, we provide the clarity and support you need. Contact us today to start your investment journey with confidence.7. Frequently Asked Questions (FAQs)What is the minimum investment required to buy property in Vietnam? The government sets no official minimum investment amount. The price depends entirely on the property and location, with apartments in smaller cities available for much less than a luxury condo in Ho Chi Minh City's District 1.Are mortgage rates in Vietnam low for foreigners in 2025? While some Vietnamese banks are offering the lowest mortgage rates in a decade to locals, it remains tough for non-resident foreigners to secure a mortgage. Most international buyers use cash or secure financing from a global bank in their home country.Will Vietnam's new 2025 Land Law make it easier to invest? Yes, the new laws are a significant step forward. They are designed to improve transparency, streamline the approval process, and provide greater clarity for investors, which is expected to boost overall market confidence and activity.Is Da Nang a better place to invest for rental income than Hanoi? It depends on your goals. Da Nang, a coastal city, is a tourism hotspot, with strong potential for short-term vacation rentals, though yields are currently lower (around 2.34%). Hanoi offers more stable, long-term rental demand from expats and locals, with yields around 3.11%.What is the "pink book" in Vietnam, and why is it so important? The "pink book" (Sổ Hồng) is the official Certificate of Land Use Rights and Ownership. It is the most critical document proving you are the legal owner of the property. Verifying its authenticity is a crucial step in the buying process.Can I get permanent residency in Vietnam if I buy a house? No, buying property in Vietnam does not grant you permanent residency or a long-term visa. Residency is tied to other factors, such as having a work permit, running a business, or having family ties in the country.Besides condos, what other real estate sectors are growing in Vietnam? The industrial and logistics sector is booming due to the "China+1" manufacturing shift. There is high demand for modern factories, warehouses, and industrial park land, making it another attractive area for foreign investment.Ready to invest in Vietnam? Don't navigate the market alone. Connect with IQI Global's local experts for trusted guidance, exclusive access to prime properties, and a seamless journey to successful ownership.[custom_blog_form]Continue ReadingWhy Malaysia’s Tourism Boom is Creating Prime Investment Opportunities in 2025Earn in SGD With Your Property: Why Investing in the Johor-Singapore SEZ is a Smart Move!Auction Home vs. Blacklisted: Key Differences to Know Before Buying PropertyReferenceDelmendo, L. C. (2025, July 14). Vietnam’s residential property market analysis 2025. Global Property Guide. retrieved fromhttps://www.globalpropertyguide.com/asia/vietnam/price-historyFinch, S. (2025, June 16). Vietnam housing market poised for growth despite tariff challenges. Property Guru. retrieved fromhttps://www.asiapropertyawards.com/en/vietnam-housing-market-poised-for-growth-despite-tariff-challenges/Hiep, L. H. (2025, October 3). Is Vietnam headed for a property market crisis? Fullcrum. retrieved fromhttps://fulcrum.sg/is-vietnam-headed-for-a-property-market-crisis/Invest Asian. (2025, August 26). Investing in Vietnam property: The ultimate guide. retrieved fromhttps://www.investasian.com/country-guides/invest-vietnam-property/Knight Frank. (2025, June 22). Eyes on Vietnam: The quiet giant of Asian real estate is waking up. The Investor. retrieved fromhttps://theinvestor.vn/eyes-on-vietnam-the-quiet-giant-of-asian-real-estate-is-waking-up-d16085.htmlKumar, K. (2025, July 9). Property investment in Vietnam: Foreigner’s guide (2025). Global Property Guide. retrieved fromhttps://www.globalpropertyguide.com/asia/vietnam/buying-guideLe, T. (2025, Q2). Broad legal & administrative reforms sustain momentum despite headwinds, Market Brief | Q2 2025. JLL Vietnam Property Intelligence Centre (VPIC). retrieved fromhttps://www.jll.com/en-sea/insights/vietnam-property-market-briefMordor Intelligence. (2025, June 26). Vietnam residential real estate market analysis - trends, forecast, size & industry growth report (2025 - 2030). retrieved fromhttps://www.mordorintelligence.com/industry-reports/residential-real-estate-market-in-vietnamNguyen, L. (2025, September 19). Buying property in Vietnam: A complete guide for foreigners (2025 update). Viettonkin Consulting. retrieved fromhttps://viettonkinconsulting.com/real-estate/buying-property-in-vietnam/Singh, S. (2025, March 26). Vietnam real estate market 2025: A prime investment destination in Southeast Asia. Vietnam Briefing. retrieved fromhttps://www.vietnam-briefing.com/news/vietnam-real-estate-market-2025-prime-investment-destination-southeast-asia.html/Svaiko, G. (2024, November 21). Buying property in Vietnam as a foreigner. Wise. retrieved fromhttps://wise.com/gb/blog/buying-property-in-vietnam

Version: BM, CNA big round of applause to IQI for winning over 20 awards at the The StarProperty Awards 2025: Realtor Edition!IQI has once again proven its excellence with an outstanding achievement this year, taking home 24 awards in total — surpassing last year’s record of 21.Among the highlights were the prestigious All Stars Award, Developer Preferred Award, Best Digital Marketing Award, and Best Technology Award, marking five consecutive years of remarkable success and innovation since 2021.Hosted by Star Media Group (SMG), a subsidiary of StarProperty, the event took place at Sheraton Petaling Jaya Hotel on Tuesday, 11 November 2025. The evening gathered hundreds of agents, negotiators, and industry leaders to celebrate excellence, dedication, and progress within Malaysia’s real estate sector. Adding to the night’s glory, eight IQI agents were individually recognised for their exceptional proudly taking home a total of 11 individual awards.  Check out the complete list of IQI Awards here: Excellent Awards?️ Subsale Award (Value)?️ Regional Award Diamond Of The Central Region?️ Best Digital Marketing Award?️ Best Technology Award?️StarProperty Readers’ Choice AwardHonours Awards?️ All-Stars Award (Mega, 1000 and Above Registered REN)?️ Thriving Award?️ Developer Preferred Award (RM1 Billion and Above)?️ Subsale Award (Volume)?️ Regional Award Pearl Of The North?️ Regional Award Jade Of The South?️ Regional Award Sapphire Of Borneo?️ Regional Award Emerald Of The EastIQI Agents Winner?️ Tan Kah Jin, Regional Award Pearl of The North (Honours)?️ AJ Anand, All-Stars Award (Honours) & Best Digital Marketing Award (Excellence)?️ Kuhen A/L Kacinathan, Regional Award Pearl of The North (Merit)?️ Ray Tai Kwang Sien, Rising Star Award (Honours)?️ Adam Sathya Raj, Developer Preferred Award (Honours) & Regional Award Diamond of The Central Region (Merit)?️ Yesadial A/P Aruesamy (Geetha), Rising Star Award (Honours)?️ Gary Chan Kee Hong, All-Stars Award (Honours)?️ Melvin Choong Jia Wei, Rising Star Award (Honours) & StarProperty Readers' Choice Award (Excellence)Congratulations to IQI and its agents for their impressive accomplishments! This recognition underscores the success of the company and the trust it has earned from both the industry and the public.Here’s to more success in the future!As seen above, IQI is the leading real estate agency company in the world and is the best choice for investors and buyers – and an opportunity to work to expand your own business ventures.Join us to become a successful real estate negotiator in the real estate industry![custom_blog_recruit_form]Continue reading:StarProperty Awards 2024: IQI Secured 21 Awards on the Prestigious Night!IQI Wins All-Star Award, Best Tech and 20+ more at StarProperty Awards 2023IQI takes home 20 awards at StarProperty Awards 2022

Version: BMTL;DRMalaysia’s tourism sector is exploding in 2025, shattering records with 28.24 million international arrivals from Jan-Aug. This growth, fueled by visa reforms, infrastructure development, and thriving niches like medical and education tourism, is creating a golden window for investors. The boom is directly fueling demand in the real estate and property market, from luxury hotels to student housing and retirement communities.Feeling like you're missing out on the next big investment wave in Southeast Asia? The news is full of fragmented data about market trends, making it hard to see the big picture.While you’re trying to connect the dots, savvy investors are already locking in on Malaysia, where a historic tourism boom is unfolding right now. Guiding this incredible transformation is a clear, data-backed vision.As articulated by Dato' Dr. Angie Ng, a leading voice in Malaysian tourism and Chairperson of EZT Group, the mission is to unlock global tourism and investment opportunities.Consider this your ultimate guide, where we use her expert framework to connect all the key 2025 data and show you exactly why this is the opportunity you've been waiting for.Key TakeawaysRecord-Breaking Growth: Malaysia is leading ASEAN tourism, recording 28.24 million international arrivals from January to August 2025, a massive 14.5% year-on-year increase.Massive Economic Impact: The tourism industry's contribution to Malaysia's GDP is a monumental 15.1%, amounting to RM291.9 billion in gross value added. Projections show total tourism revenue rocketing towards US$11.8 billion by 2035.Dato Angie Ng's Six Pillars of Growth: This boom is strategically built on six key emerging trends: Muslim-Friendly Tourism, M.I.C.E., Medical, Education, Retirement, and Investment Tourism, each creating highly specific real estate demands.Strong Government Backing: Pro-investment policies, visa liberalization for travelers from China and India, and significant infrastructure development, such as an expanding 270 km+ rail network in Greater KL, are actively fueling this boom and making it a secure bet.Table of contents1. Why Is Everyone Talking About Malaysia's Tourism Market in 2025?2. What Are the Hidden Engines Driving This Incredible Tourism Growth?3. How Is the Malaysian Government Making It Easier for Tourists and Investors?4. What Are the Best Ways to Invest in This Tourism Boom Right Now?5. Is Malaysia a Good Place to Retire or Own a Second Home?6. Frequently Asked Questions (FAQs)1. Why Is Everyone Talking About Malaysia's Tourism Market in 2025?If you've noticed "Malaysia" popping up more often in financial news, you're witnessing a carefully orchestrated economic shift. The country has accelerated past its regional neighbors to become Southeast Asia's undisputed tourism leader in 2025.Source: Unlocking global tourism market & investment opportunities by Dato Dr. Angie Ng during Juwai IQI International Summit 2025The high-level numbers are impressive, but Dato' Angie Ng's monthly data reveals the true momentum. In January 2025 alone, arrivals reached 3.76 million, a massive leap from 2.43 million the year prior. This explosive growth continued through the first quarter, consistently outperforming 2024 figures month after month.Source: Seasia StatsBy August, the cumulative total had swelled to 28.24 million international visitors, placing Malaysia firmly ahead of traditional powerhouses like Thailand (21.88 million) and Singapore (11.6 million) for the same period.Source: Unlocking global tourism market & investment opportunities by Dato Dr. Angie Ng during Juwai IQI International Summit 2025This is not only a recovery, but a fundamental adjustment to the regional tourism landscape. International arrivals are on track to reach the ambitious target of 45 million by the end of 2025, generating an expected RM270 billion in revenue. This explosive growth, underpinned by strategic planning, is the primary signal for investors that Malaysia's market is not just hot like the local weather, but sustainable.2. What Are the Hidden Engines Driving This Incredible Tourism Growth?Source: Unlocking global tourism market & investment opportunities by Dato Dr. Angie Ng during Juwai IQI International Summit 2025Such tremendous growth is by no means accidental. It is the result of a deliberate strategy to cultivate diverse, high-value tourism sectors. In her presentation at the Juwai International Summit 2025, Dato' Dr. Angie Ng identified six "Emerging Tourism Product Trends" that serve as powerful engines driving this growth.These hot trends are pillars of a national strategy, each creating distinct and lucrative investment corridors, particularly in real estate.a. Medical & Wellness Tourism: The Global Healthcare HubSource: Unlocking global tourism market & investment opportunities by Dato Dr. Angie Ng during Juwai IQI International Summit 2025Malaysia is no longer a choice but is becoming a global leader in healthcare. Ranked the No. 1 Medical Tourism Destination in the world, its appeal lies in a unique combination of world-class facilities, highly-skilled professionals, and costs that are a fraction of those in the US or Europe.In 2024, the sector attracted 1.6 million healthcare travelers and generated RM2.72 billion in revenue, with a target of hitting an astounding RM12 billion by 2030.Investment AngleThe government's "Malaysia Medical Tourism Year 2026" campaign is far beyond an advertisement you see everywhere, it is a signal, a signal that supercharges local demand. The high patient volume creates a critical demand for serviced apartments and short-term rentals near the four "Flagship Medical Tourism Hospitals" in Kuala Lumpur and Penang.Investors who focus on properties offering comfort and accessibility for patients and their families are tapping into a stable, high-yield market.b. Education Tourism: The Regional Knowledge HubMalaysia has quietly become a magnet for international students. With over 130,000 students already enrolled and an aggressive government target of 250,000 by 2025, the education sector is now a powerful economic driver.Source: Unlocking global tourism market & investment opportunities by Dato Dr. Angie Ng during Juwai IQI International Summit 2025Institutions like Monash University and the University of Nottingham have established major branch campuses, offering globally recognized degrees at affordable prices. From Q1 2021 to Q1 2024, new international student applications surged, with East Asia (led by China) being the dominant market.Investment AngleThe math is simple. An influx of over 100,000 new students creates an immediate and pressing demand for housing. This opens up a massive investment opportunity in purpose-built student accommodation (PBSA), rental apartments, and co-living spaces in university hubs such as Kuala Lumpur, Selangor, and Penang.c. M.I.C.E. Tourism: The Business Hub of ASEANSource: Unlocking global tourism market & investment opportunities by Dato Dr. Angie Ng during Juwai IQI International Summit 2025Meetings, Incentives, Conferences, and Exhibitions (M.I.C.E.) have evolved from a niche segment to a cornerstone of Malaysia’s economy. The country hosted 260 major events in 2023 alone, generating an estimated economic impact of RM2.8 billion.Source: Unlocking global tourism market & investment opportunities by Dato Dr. Angie Ng during Juwai IQI International Summit 2025Malaysia now ranks 3rd globally for competitive Global Business Services locations and 31st for international association meetings.Investment AngleSignificant events, such as the 46th ASEAN Summit, fill hotels and serviced apartments for weeks. This creates a reliable revenue stream for property owners who cater to business travelers and event delegates, particularly around key venues like the KL Convention Centre and MITEC.d. Muslim-Friendly Tourism: The Undisputed LeaderSource: Unlocking global tourism market & investment opportunities by Dato Dr. Angie Ng during Juwai IQI International Summit 2025Leveraging its cultural and religious infrastructure, Malaysia has cemented its position as the #1 destination in the Global Muslim Travel Index (GMTI).Source: Unlocking global tourism market & investment opportunities by Dato Dr. Angie Ng during Juwai IQI International Summit 2025The global Muslim population is over 2 billion people, representing a colossal and values-driven travel market. In 2024, Malaysia welcomed 5.4 million Muslim visitors who generated RM19.54 billion in revenue.Investment AngleThis market has specific needs. There is high demand for Shariah-compliant hotels and properties with halal-certified kitchens and prayer facilities. This niche offers a significant competitive advantage to developers and property investors who meet these requirements.e. Retirement Tourism: A Perfect Haven for the Silver GenerationSource: Unlocking global tourism market & investment opportunities by Dato Dr. Angie Ng during Juwai IQI International Summit 2025The "Silver Economy" is projected to exceed US$15 trillion globally by 2030. Malaysia is perfectly positioned to capture a large share of this. It's ranked the #7 Best Place in the World to Retire, thanks to its low cost of living, excellent healthcare, stable climate, and welcoming culture.Investment AngleThis trend directly fuels the need for high-quality retirement communities, assisted living facilities, and accessible, long-term rental homes. This is the foundation for the Malaysia My Second Home (MM2H) program.f. Investment Tourism: A Global Vote of ConfidenceSource: Unlocking global tourism market & investment opportunities by Dato Dr. Angie Ng during Juwai IQI International Summit 2025Finally, tourism and investment are deeply linked. Malaysia's exceptional global rankings, such as ranking 3rd in the 2025 Baseline Profitability Index, show that the country is not just a place to visit but also a safe and profitable place to invest capital.Investment AngleThis meta-trend is about confidence. When major corporations like Infineon (RM30 billion investment) and Shell (RM9 billion investment) invest capital in the country, it signals stability and growth, which, in turn, attracts individual property investors.3. How Is the Malaysian Government Making It Easier for Tourists and Investors?A boom this big requires strategic, pro-growth governance. The Malaysian government is actively fueling this fire.The Visa Liberalization Plan for tourists from China and India was a game-changer, causing arrivals from China to surge by 38.8% in early 2025.Source: Unlocking global tourism market & investment opportunities by Dato Dr. Angie Ng during Juwai IQI International Summit 2025This is backed by massive infrastructure investment. Dato' Dr. Angie Ng's presentation highlights that Malaysia's air connectivity for August 2025 alone includes over 2.8 million total seats and 3,241 weekly flights. This seamless access is crucial.On the ground, according to ASEAN Briefing, the 270 km+ rail network in Greater KL connects all key districts, making the city hyper-accessible for both tourists and residents. These projects are calculated moves to prepare for the landmark Visit Malaysia Year 2026, a national campaign targeting a staggering 47 million visitors.4. What Are the Best Ways to Invest in This Tourism Boom Right Now?Understanding the "why" is key, but taking action is where value is created. The historic influx of people is creating direct, predictable, and lucrative demand across the real estate spectrum.Hospitality Real Estate: This is the most direct play. Average hotel occupancy rates are robust and growing. In key tourist destinations, demand is even higher, with Genting Highlands recording a 96.8% occupancy rate in the first half of 2025. Investing in hotels, boutique resorts, and high-quality vacation rentals is a prime strategy.Niche & Themed Accommodation: Think beyond the standard hotel. With ecotourism on the rise, demand for unique eco-lodges in Borneo or near Taman Negara is growing. The wellness boom is fueling demand for yoga retreats and health-focused resorts. As mentioned, the surge in international students presents a golden opportunity for purpose-built student accommodation.Retail and Commercial Spaces: Tourists spend money. Foreign tourist retail spending was an estimated RM27.8 billion in 2024. Investing in well-located shop lots and commercial properties in high-traffic tourist zones like Kuala Lumpur’s Bukit Bintang, George Town in Penang, or Langkawi is a direct way to capture a piece of this spending pie.5. Is Malaysia a Good Place to Retire or Own a Second Home?For those looking for longer-term investment and lifestyle opportunities, the answer is a resounding yes. As previously noted, Malaysia is a world-class retirement destination. The government’s flagship Malaysia My Second Home (MM2H) program is the primary vehicle for this.It's a structured long-term visa program that offers a stable path for foreigners to reside in the country. Dato' Dr. Angie Ng’s presentation provides a detailed breakdown of the revamped tiers, designed to attract a broader range of qualified individuals.ProvisionPlatinum TierGold TierSilver TierFixed DepositUS$1,000,000US$500,000US$150,000Visa ValidityPermanent Residency (PR) status eligibility15 Years (MEV)5 Years (MEV)Min. Residency60 days/year (can be met by principal or spouse)60 days/year60 days/yearProperty PurchaseMin. RM2 million (West MY), purchase after pass approvalMin. RM1 million (West MY)Min. RM600,000 (West MY)Work/BusinessAllowed to work and investNot allowedNot allowedSource: Unlocking global tourism market & investment opportunities by Dato Dr. Angie Ng during Juwai IQI International Summit 2025The MM2H program is a direct funnel, channeling global wealth into the local economy and, most significantly, the high-end residential property market. This provides a steady, reliable stream of buyers and long-term renters for premium homes, condos, and villas.The data presented throughout 2025, expertly synthesized in Dato' Dr. Angie Ng's framework, paints an undeniable picture: Malaysia's tourism and investment landscape is in the midst of a historic boom. This is far more than a simple travel rebound; it's a structural economic shift, driven by a diversified strategy and robust government support.For astute investors seeking opportunities in the Malaysian hospitality investment space or the broader property market, this is a unique window. The numbers are precise, the strategy is sound, and the time to explore your options is now.6. Frequently Asked Questions (FAQs)What is the projected growth of the Malaysian tourism market? The market is projected to grow significantly. Revenue is expected to reach US$6.85 billion in 2025 and to grow to approximately US$11.8 billion by 2035, at a high compound annual growth rate.Which country has the most tourist arrivals in Malaysia for 2025? Singapore is by far the largest source of visitor arrivals to Malaysia, with 6.53 million visitors recorded just between January and April 2025. Indonesia and China follow this. What government incentives are available for tourism investment in Malaysia? The Malaysian government, through agencies such as the Malaysian Investment Development Authority (MIDA), offers various incentives, including liberal equity policies allowing 100% foreign ownership in many sectors, tax incentives such as Pioneer Status (70% income tax exemption), and an Investment Tax Allowance.Why is Malaysia considered a top destination for medical tourism? Malaysia offers internationally accredited hospitals, highly skilled doctors, and state-of-the-art facilities at a fraction of the cost of services in Western countries. It has been ranked the #1 medical tourism destination globally and is supported by a strong government body, the Malaysia Healthcare Travel Council (MHTC).Is Malaysia's infrastructure developed enough to support tourism growth? Yes, Malaysia has invested heavily in infrastructure. The Greater Kuala Lumpur area boasts over 270 kilometers of integrated rail networks, and its primary airport, KLIA, handled over 40 million passengers in 2023. This robust infrastructure is a key factor in supporting the current tourism boom.How does Malaysia compare to Thailand for tourism in 2025? In the first eight months of 2025, Malaysia surpassed Thailand in international tourist arrivals, recording 28.24 million visitors compared to Thailand's 21.88 million. This positions Malaysia as the leader in Southeast Asia for this period.What is the Malaysia My Second Home (MM2H) program? MM2H is a government initiative that allows foreigners to live in Malaysia on a long-term visa. It has multiple tiers (Silver, Gold, Platinum) based on a fixed financial deposit and is designed to attract expatriates and retirees, boosting the real estate market and local economy.Ready to act on these opportunities? Connect with us for exclusive access to prime real estate opportunities and personalized guidance. Let us help you navigate your investment with confidence and unlock the very best of Malaysia's thriving property market![custom_blog_form]Continue ReadingEarn in SGD With Your Property: Why Investing in the Johor-Singapore SEZ is a Smart Move!Auction Home vs. Blacklisted: Key Differences to Know Before Buying Property6 Common Home Mistakes That Could Stop You From Owning a Second PropertyReferenceAmin, L. (2025, July 22). Malaysia sees 20% surge in tourist arrivals in Jan-May 2025, boosted by China, India. The Edge Malaysia. retrieved fromhttps://theedgemalaysia.com/node/763490Future Market Insights. (2025, April 22). Malaysia Tourism Market Analysis - Size, Share & Forecast 2025 to 2035. retrieved fromhttps://www.futuremarketinsights.com/reports/malaysia-tourism-sector-forecast-and-spend-analysisMalaysia Healthcare Travel Council. (2025, July 28). MALAYSIA HEALTHCARE TRAVEL COUNCIL LAUNCHES MYMT 2026, MALAYSIA'S FIRST MEDICAL TOURISM YEAR. PR Newswire. retrieved fromhttps://www.prnewswire.com/apac/news-releases/malaysia-healthcare-travel-council-launches-mymt-2026-malaysias-first-medical-tourism-year-302514642.htmlMedina, A. F. (2025, June 5). Malaysia’s Tourism Evolution: Infrastructure, Identity, and International Appeal. ASEAN Briefing. retrieved fromhttps://www.aseanbriefing.com/news/malaysias-tourism-evolution-infrastructure-identity-and-international-appeal/Seasia Stats. (2025, October 15). Malaysia Leads Southeast Asia in Tourist Arrivals for 2025. retrieved fromhttps://www.facebook.com/seastats/posts/malaysia-leads-southeast-asia-in-tourist-arrivals-for-2025from-january-to-august/845347131170473/Statista. (2025). Travel & Tourism - Malaysia. retrieved fromhttps://www.statista.com/outlook/mmo/travel-tourism/malaysia?srsltid=AfmBOoo2SvdPVYllxH1LENhuxrwpTQ7PpZS8e2I7OmGlPnkRiTaXQNISDzulkifli, S. (2025, September 25). UN report highlights Malaysia's 9% tourism arrivals growth. The Star. retrieved fromhttps://www.thestar.com.my/news/nation/2025/09/25/un-report-highlights-malaysia039s-9-tourism-arrivals-growthThe Straits Times. (2025, October 8). Tourist arrivals in Malaysia rise 14.5% to hit 28.24 million in first eight months of 2025. retrieved fromhttps://www.straitstimes.com/asia/se-asia/tourist-arrivals-in-malaysia-up-14-5-to-hit-28-24-million-in-first-eight-months-of-2025Tourism Malaysia. (2025, October). Paid Accommodation Survey Performance: January - June 2025. Strategic Planning Division, Tourism Malaysia. retrieved fromhttps://data.tourism.gov.my/