Instead of letting their kampung homes go to waste, more and more Malaysians are transforming them into charming Airbnb stays.
With the rising demand for slow travel and authentic cultural experiences, kampung stays offer a peaceful escape from city life.
This growing trend is especially popular among the younger generation, particularly Gen Z, who prefer something more unique, flexible, and affordable than a typical luxury hotel.
Waking up to fresh air, scenic paddy fields, and the sounds of nature, this is exactly the kind of “real” Malaysian village experience many travellers today are looking for.
If you’ve inherited a kampung house or own rural land that’s currently sitting idle, it could be the perfect opportunity to breathe new life into it.
Let’s dive into why this trend is booming, and why you might want to get in on it too.
Turn Your Kampung House into Cash:
1. Good to Preserve Family Heritage
Many Malaysian families have kampung homes passed down from grandparents or even great-grandparents.
These homes, often built on love and legacy, hold stories of the past but sadly, many are now empty or deteriorating due to urban migration.
But with the growing movement among younger Malaysians to preserve these meaningful spaces in creative and profitable ways.
In fact, a survey by Airbnb found that 82% of Malaysians agree that short-term rental platforms help locals earn extra income.
By turning them into Airbnb accommodations, owners can restore and protect the architecture, design, and memory of these traditional houses while still allowing them to serve a modern function.
Why Turning your Kampung into Airbnb is a Good Idea:
- Restoration over demolition: Owners can renovate and maintain the original structure, preserving its charm and architecture.
- A tribute to ancestors: It becomes a way to honour family history while also making the space relevant for today’s use.
- Multi-generational connection: It allows younger family members to reconnect with their roots by visiting, hosting guests, or even managing the property.
2. New Income Stream for Rural Communities
In the face of inflation and rising living costs, many Malaysians are looking for ways to generate additional income and turning idle kampung homes into Airbnb has proven to be a smart, low-barrier way to do it.
Especially in rural areas where job opportunities may be limited, a kampung Airbnb can bring in consistent earnings without requiring massive capital investment.
From retirees to homemakers, even part-time hosts can benefit from renting out their homes during holidays, weekends, or school breaks.
In some cases, the earnings even help fund home maintenance or family events.
- Idle homes become active assets: Properties that would otherwise stay vacant now serve a purpose.
- Alternative income for retirees and homemakers: Hosting part-time or during school holidays can generate extra money without the need for full-time work.
- Long-term potential: For families who own more than one property, rural Airbnb listings can be part of a larger passive income strategy.
3. Rising Demand for Local, Aesthetic & Authentic Escapes
Travellers today are searching for more than just a bed to sleep in. They’re craving authenticity.
As tourism evolves, there’s a clear shift towards meaningful experiences, slow travel, and destinations with personality.
Kampung stays tick all those boxes.
For city dwellers, kampung homes offer a nostalgic escape; for international guests, they offer rare glimpses into Malaysia’s traditional way of life.
These homes are not only peaceful and scenic, but often Instagram-worthy with their vintage décor, wooden stilts, and open spaces.
- Immersive experiences: Think homemade breakfasts, wooden verandas, coconut trees, and wildlife.
- Appeal to Gen Z and millennials: This generation prefers unique stays with photogenic aesthetics. Many actively avoid corporate hotels in favour of something “real”.
- Urban families seeking weekend getaways: Parents are increasingly looking for quiet, safe retreats for their children, away from the hustle of KL or Penang.
4. Government Support & Tourism Campaigns
It’s not just the people driving this trend, government bodies and tourism campaigns are actively supporting the movement.
Since the pandemic, local tourism has gained significant traction, with campaigns like Cuti-Cuti Malaysia and Malaysia Truly Asia encouraging citizens to explore their own backyard.
This renewed focus on local heritage and community-based tourism means kampung homes are being seen as valuable assets in the national tourism landscape.
Some local councils even offer support through training sessions, homestay certifications, and promotional materials.
- “Cuti-Cuti Malaysia” and “Malaysia Truly Asia” campaigns encourage Malaysians to travel locally and rediscover hidden gems.
- Promotion of traditional lifestyles: More travellers are encouraged to explore rural parts of the country, especially post-pandemic when local travel gained popularity.
- Grant and training support: In some states, local councils and tourism boards provide workshops or minor financial assistance to boost rural homestays.
5. Tips to Turn Your Kampung to Airbnb
You don’t need to spend hundreds of thousands of ringgits to get started.
Some of the most popular kampung stays keep their original structure and design because that’s exactly what people want: authenticity, not perfection.
Focus on basic comfort and a warm, welcoming vibe.
The most successful listings are the ones that tell a story.
So, make yours stand out with thoughtful touches, a clear listing, and great photos. Even if you live far away, you can appoint someone local to help manage the place.
How to Keep Your Airbnb Guest-Ready:
- Clean up and renovate where necessary: Ensure basic cleanliness, repaint walls, and fix any safety hazards.
- Keep the charm, modernise the essentials: Add necessities like fans, air-conditioning (if needed), proper toilets, and internet access.
- Decorate thoughtfully: Embrace a rustic or nostalgic theme. Think vintage tiles, batik tablecloths, or rattan furniture.
- Strong listings: Invest in good photos, write detailed and welcoming descriptions, and consider attractive seasonal pricing.
- Host with heart: Offer small extras like a welcome drink, breakfast, or even a short local tour.
Turning kampung homes into Airbnbs is more than just a passing trend. It’s a beautiful blend of modern entrepreneurship and cultural preservation.
What was once seen as old-fashioned is now celebrated.
You’re not only generating income, but helping preserve a slice of Malaysia’s rural charm for others to experience and enjoy.
Version: BM
Frequently Asked Questions (FAQs)
1. Why do guests prefer kampung Airbnb stays over hotels?
Because they’re personal, peaceful, and unique. Many guests want to “escape the city” and are drawn to kampung stays for the nature and simplicity.
2. Is it expensive to turn a kampung house into an Airbnb?
Not necessarily. You can start with small improvements and build up over time. Most guests don’t expect luxury. Authenticity is what they’re paying for.
3. Can I still use the house for my family when it’s not booked?
Yes! Many hosts use a flexible calendar. You can block off family dates and only accept bookings during weekends, holidays, or special seasons.
4. What if I live far away or overseas?
You can partner with a co-host. Perhaps a neighbour, sibling, or trusted local, to manage check-ins, cleanings, and basic maintenance.
Your kampung house could be your best investment! Get professional guidance from IQI Global and learn how to make your village home appealing to modern travellers.
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