In today’s fast-changing property market, a new group of buyers is starting to make a real impact: Generation Z.
These are young adults born between 1997 and 2012. Many are now starting to work, earn, and look for their first home.
For Real Estate Negotiators (REN), it’s important to understand how different Gen Z is from previous generations.
They think differently, shop differently, and most importantly, they buy differently.
So, how can RENs connect with this young generation of buyers? Let’s break it down.
Everything REN Needs to Know About Gen Z:
Who Are Gen Z Buyers?
Most Gen Z buyers today are in their 20s or early 30s. They grew up with smartphones, social media, and instant access to information.
This makes them very independent and informed. Before they talk to an agent, they often do their own research online.
They follow property pages, read reviews, watch YouTube videos, and even look at influencers for recommendations.
They are also more likely to be direct and clear about what they want. Gen Z expects fast replies, honest answers, and RENs who are helpful without being pushy.
They value honesty over hard-selling and are more likely to trust someone who gives them real advice rather than just trying to close a deal.
What Does Gen Z Look for in a Property?
Gen Z buyers are practical, budget-conscious, and lifestyle-driven. They tend to look for homes that are affordable, modern, and convenient.
They are usually open to buying smaller homes, such as apartments or studio units, especially if the location is strategic and offers easy access to public transport, shops, and cafes.
Technology is also important to them. A home with smart features, fast internet, and energy-saving systems is more appealing than one with just traditional amenities.
They also care about sustainability. Many prefer homes that are eco-friendly, use less energy, or are built with sustainable materials.
Things to keep in mind:
Gen Z isn’t just looking for big houses in expensive areas. They care more about:
- Affordability – They want something within their budget.
- Practical Size – Smaller homes or apartments are just fine.
- Convenience – Locations near public transport, coworking spaces, or city centers.
- Technology – Smart homes, fast internet, and modern features are a big plus.
- Sustainability – Eco-friendly homes with energy-saving systems are more attractive.
Why Should RENs Care About Gen Z?
Gen Z might be young, but they are serious about investing in property. In fact, many of them want to buy earlier in life so they can stop renting and start building their own future.
Some see property to grow their wealth, while others view it as a long-term security.
As the next big group of buyers, Gen Z will shape how the property market moves in the next five to ten years.
RENs who can connect with them now have the chance to build strong relationships that could lead to repeat business, referrals, and long-term trust.
Things to keep in mind:
- They are entering the job market and starting to earn steady income.
- They want to invest in property early. Many don’t want to “waste” money on rent.
- They are more likely to ask questions, research online, and take time before buying, so they need someone they can trust.
When Are They Ready to Buy?
Gen Z usually starts looking for homes after they’ve finished school and started working.
Many of them also think about buying a home when they’re planning to move out of their family home or considering marriage.
Others may be looking to invest while they’re still young.
The COVID-19 pandemic also changed how many of them think about work and living spaces.
With remote work now more common, some are looking for homes that allow them to work comfortably from home or live further from the city while staying connected online.
Where Are They Looking?
Unlike older generations who preferred busy city centers, Gen Z is more open to living in newer, up-and-coming areas, if the place is affordable and convenient.
They often look for homes in neighborhoods near public transportation like MRT or LRT stations.
Areas with cafes, gyms, co-working spaces, and good internet connection are especially attractive to them.
Many of them also like developments that offer everything in one place, where they can live, work, and relax without needing to travel far.
Things to keep in mind:
Gen Z buyers often don’t go for traditional hotspots. Instead, they choose:
- New, growing neighborhoods that are more affordable.
- Transit-oriented developments (TOD) – homes near MRT or LRT stations.
- Areas with strong internet connection and nearby cafes or co-working spaces.
- Mixed-use developments – where they can live, work, and relax in one place.
How Can RENs Work Better with Gen Z?
To win Gen Z clients, RENs need to be present where this generation spends most of their time: online.
That means using platforms like TikTok, Instagram, YouTube, and WhatsApp to communicate and share listings.
Posting short videos of property tours or answering common homebuying questions can attract their attention and build trust.
It’s also important to keep communication clear, friendly, and fast. Gen Z values RENs who reply quickly, explain things in simple language, and provide honest opinions.
RENs should also offer digital options for booking viewings, signing documents, and sending updates.
More than anything, Gen Z appreciates agents who are helpful and not just focused on making a sale.
When RENs act more like advisors than salespeople, Gen Z is more likely to feel comfortable and confident.
Things to keep in mind:
Here are practical ways Real Estate Negotiators can build trust and close deals with Gen Z clients:
1. Go Digital
Gen Z starts their home search online. Make sure you:
- Use TikTok, Instagram, and YouTube to promote listings.
- Offer virtual tours, drone videos, or 360° views.
- Respond quickly on WhatsApp, Telegram, or even DMs.
2. Be Honest and Informative
This generation values transparency. Share helpful content like:
- Step-by-step guides on buying a first home.
- Info on loans, down payments, and legal steps.
- Real stories and testimonials from past buyers.
Don’t just push for a sale, educate and guide them.
3. Make the Process Easy
Help them with:
- Booking viewings online.
- E-signing documents.
- Connecting with trusted bankers or lawyers.
The smoother the process, the more they’ll trust you.
Gen Z is changing the way people buy homes. They want something affordable, smart, and meaningful, and they want an agent who understands them.
RENs who are ready to adapt, go digital, and build real connections will find great success with this generation.
By being honest, helpful, and tech-savvy, you’re not just closing a deal, you’re building a relationship that could last for years.
So don’t just sell to Gen Z. Guide them, support them, and grow with them.
Frequently Asked Questions (FAQs)
1. How do I know if a Gen Z client is ready to buy a property?
They often show they’re ready by asking informed questions and actively seeking viewings after doing their own research
2. What type of properties are most attractive to Gen Z buyers?
Affordable, compact homes in convenient locations with smart features and strong internet appeal most to Gen Z.
3. What’s the best way to communicate with Gen Z clients?
Use fast, friendly, and digital communication through platforms like WhatsApp, Instagram, or TikTok.
4. How can I build trust with Gen Z buyers?
Be honest, responsive, and helpful. Focus on guiding them rather than just closing a sale.
Love selling homes and connecting with clients of all ages? Join IQI and elevate your real estate game.
Continue Reading:
