Managing money sounds simple until you actually have to do it.
How much should you save? Should you invest first or clear your debt? What exactly is an ETF? Is buying a house a good financial decision? And how much do you really need for retirement?
Fortunately, you no longer need to sit through a two-hour finance seminar just to understand the basics.
A growing number of Malaysian finance influencers and creators are turning complicated money topics into videos, illustrations, podcasts and social media posts that ordinary Malaysians can understand.
From saving your first RM1,000 to investing in stocks and planning for retirement, here are 12 Malaysian finance influencers, creators and platforms worth following.
Popular Malaysian Finance Influencers at a Glance
| Finance Creator | Best For | Main Platform |
|---|---|---|
| Financial Faiz | Everyday Malaysian finance and economics | TikTok & YouTube |
| Ziet Invests | Stocks, ETFs and global investing | YouTube |
| Mr Money TV | Personal finance and wealth building | YouTube |
| RinggitPlus | Financial products and money guides | Instagram & Website |
| Dr Adam Zubir | Financial planning and investing | YouTube & Instagram |
| Spark Liang | Financial literacy and entrepreneurship | YouTube |
| The Simple Sum Malaysia | Visual personal finance explainers | |
| Better Leaf 好葉 | Investing, money mindset and self-development | YouTube |
| DoitDuit | Stocks, economics and adulting | |
| The Millennial Finance | Money for young Malaysians | YouTube & Instagram |
| Devadason | Financial education and long-term planning | TikTok |
| DausDK | Investing and personal wealth journey | YouTube & Instagram |
1. Financial Faiz
If you want Malaysian financial topics explained without feeling like you are sitting in an economics lecture, Financial Faiz is an easy place to start.
His content covers the money issues Malaysians encounter in real life, including salaries, savings, investing, debt, taxes, property, cars and current economic developments.
Rather than focusing only on investing, Financial Faiz looks at the bigger picture of how economic decisions eventually affect your wallet.
His YouTube channel describes its mission as making financial topics easier for Malaysians to understand, covering everything from salary and savings to investments, taxes and property.
That makes his content particularly useful for people who want to understand not only what is happening, but also why it matters to their money.
Best for: Everyday personal finance, economics, budgeting and Malaysian money issues.
Social media profiles:
TikTok: @financialfaiz
YouTube: @FinancialFaiz
2. Ziet Invests
Want to go beyond basic saving tips and actually understand investing?
Ziet Invests focuses more heavily on investment research, financial markets and building wealth.
His content includes discussions on US stocks, ETFs, market trends, international investing and banking. Ziet currently describes his work as turning investment-grade research and analysis into practical insights that viewers can use.
That makes his channel particularly valuable for Malaysians who have already understood the basics of saving and are ready to learn more about how financial markets work.
Many of his videos also explore investing outside Malaysia, which can be useful for people interested in diversifying internationally.
Best for: US stocks, ETFs, global markets, investing and wealth building.
Social media profiles:
YouTube: @ZietInvests
Facebook: @ZietInvests
3. Mr Money TV
Mr Money TV takes a broader view of money.
Instead of treating finance as just investing, its content explores earning money, managing money, investing, financial behaviour and the economic issues affecting Malaysians.
Its current content ranges from personal finance and wealth-building discussions to Malaysian economic developments and business stories.
The platform’s stated mission is also straightforward: helping Malaysians work towards their first RM100,000 while improving their financial literacy.
The presentation is usually approachable and conversational, making it suitable for viewers who find traditional finance content too technical.
Best for: Personal finance, money management, wealth building and Malaysian economic topics.
Social media profiles:
YouTube: Mr Money TV
Instagram: @mrmoneytv
TikTok: @mrmoneytvchannel
4. RinggitPlus
Unlike most names on this list, RinggitPlus is not an individual finance influencer.
It is one of Malaysia’s established financial comparison and personal finance platforms.
RinggitPlus helps consumers compare products such as credit cards, personal loans and home loans, while also publishing personal finance news, guides and financial education content.
Its social media content makes topics such as bank promotions, financial habits, savings and everyday money decisions easier to digest.
For someone researching financial products in Malaysia, RinggitPlus can therefore serve two purposes: learning about finance and comparing available options.
Best for: Credit cards, loans, banking products, personal finance news and financial comparisons.
Social media profiles:
Instagram: @ringgitplus
YouTube: RinggitPlus
5. Dr Adam Zubir
Dr Adam Zubir has one of the more interesting career backgrounds among Malaysian finance creators.
He was previously a medical doctor before moving into financial planning. His official website currently identifies him as a licensed financial planner and Certified Financial Planner.
Today, he creates Bahasa Malaysia financial education content covering topics such as investing, financial planning, wealth, loans and money management.
He frequently uses familiar scenarios and straightforward explanations rather than presenting finance entirely through charts and technical terminology.
For Malaysians who prefer learning about money in Bahasa Malaysia, his content provides an accessible entry point.
Best for: Financial planning, investments, wealth building and Bahasa Malaysia financial education.
Social media profiles:
YouTube: @dradamzubir
Instagram: @dradamzubir
Facebook: Dr Adam Zubir
6. Spark Liang 张开亮
For Malaysian audiences who prefer learning about finance in Mandarin, Spark Liang 张开亮 is one of the best-known names in the space.
Spark describes himself as a Malaysian YouTuber, financial literacy educator and entrepreneur.
His videos have covered investing, financial management, entrepreneurship, taxes and money mindset, often simplifying these subjects for people without a financial background.
His career has also developed beyond YouTube. Spark previously worked as an analyst before leaving his corporate role to focus on financial literacy content and eventually building businesses around financial education.
That combination makes his content particularly interesting for people interested in both personal money management and entrepreneurship.
Best for: Mandarin financial education, investing, entrepreneurship and money mindset.
Social media profiles:
YouTube: @Mr18SparkLiang
YouTube channel: Spark Liang 张开亮
7. The Simple Sum Malaysia
Some people learn better from a colourful infographic than a 20-minute finance video.
That’s where The Simple Sum Malaysia stands out.
The platform specialises in bite-sized financial education, using illustrations and short-form content to explain money concepts in a way that feels far less intimidating.
Its Malaysian social channels cover topics including spending habits, saving, budgeting, investing and everyday financial decisions. Its Facebook page describes its content simply as “bite-sized financial knowledge for Malaysians”.
It is particularly suited to younger readers who are just starting to understand personal finance.
Best for: Budgeting, saving, simple finance explanations and visual learning.
Social media profiles:
Instagram: @thesimplesummy
Facebook: @thesimplesummy
8. Better Leaf 好葉
Better Leaf 好葉 combines finance with a much broader discussion around personal growth.
Its Mandarin content covers investing and wealth but also explores productivity, career development, psychology, business and personal improvement.
The channel has increasingly discussed areas such as US investing, artificial intelligence, business and financial systems alongside its traditional personal development content.
That makes Better Leaf suitable for audiences who do not want their finance content separated completely from career and life decisions.
The channel’s animated and highly visual storytelling also makes otherwise complicated concepts easier to follow.
Best for: Mandarin finance content, investing, personal development, wealth and productivity.
Social media profiles:
YouTube: @betterleaf
Instagram: @betterleaf.haoye
Facebook: @betterleaf
9. DoitDuit
Ever feel like some important money lessons only appear after you become an adult?
DoitDuit builds much of its content around exactly those kinds of conversations.
Created by HY Tan and Guan, the platform discusses investing, stocks, economics and everyday financial decisions in a casual and relatable format. Its Instagram currently describes the account as “your investing friend” and explicitly states that it does not provide stock tips through WhatsApp groups.
HY Tan has also been identified as a stockbroker and finance content creator, with DoitDuit active across Instagram and TikTok.
The conversational presentation is useful for people who want to understand investing without every discussion sounding overly formal.
Best for: Stocks, investing, economics and everyday adult money decisions.
Social media profiles:
Instagram: @doitduit.my
YouTube: doitduit
TikTok: @doitduit.my
10. The Millennial Finance
The name already gives away who this channel is built for.
The Millennial Finance, led by Emir Elias, focuses on money decisions faced by younger Malaysians.
Topics include building an emergency fund, investing, increasing income, managing debt, ASB, EPF, career decisions and preparing for retirement.
Its Instagram describes the content as “Malaysian personal finance, simplified”, while recent posts continue to cover topics such as emergency funds, retirement and Malaysian investments.
That local angle matters.
Instead of relying entirely on overseas financial advice that may not apply here, the channel frequently discusses Malaysian products and financial situations.
Best for: Young adults, saving, careers, investing, EPF, ASB and financial independence.
Social media profiles:
YouTube: @MillennialFinanceMalaysia
Instagram: @themillennialfinance_
11. Devadason
Devadason Arulsamy brings professional finance experience into his content.
He is a chartered accountant, speaker, investor and financial educator whose work covers areas such as financial planning, taxation, investing, property, insurance and estate planning.
His content therefore goes beyond short-term investing ideas and touches on longer-term financial security.
@devadason74 Please do your own research before getting into the stock market. This video is for educational purposes only and this is just my opinion. @Saadh Singh Khalsa ♬ original sound – Devadason
That can be useful for audiences who are beginning to think about issues such as retirement, protecting wealth and planning beyond their next salary.
Best for: Financial education, investment, tax, retirement, insurance and estate planning.
Social media profiles:
TikTok: @devadason74
Instagram: @dasonadvisory
12. DausDK
For Malaysians interested in watching someone actively discuss his own investing journey, DausDK offers plenty of content.
His videos frequently cover investing platforms, stocks, digital assets, cash management and the practical process of building an investment portfolio.
Recent content continues to document investments through platforms and products available to Malaysian investors while showing updates from his personal portfolio.
That personal approach can make investing feel more tangible to beginners who are still trying to understand how someone actually starts.
However, as with any content involving investments or individual portfolio performance, viewers should understand the risks and conduct their own research before following someone else’s strategy.
Best for: Investing, investment platforms, personal portfolio journeys and wealth building.
Social media profiles:
YouTube: @dausdk
Instagram: @dausdk37
Which Malaysian Finance Influencer Should You Follow?
You don’t have to follow all 12.
Choose based on the financial problem you are trying to solve.
If you are completely new to personal finance, start with Financial Faiz, Mr Money TV, The Simple Sum or The Millennial Finance.
If you want to understand stocks and investing, Ziet Invests, DoitDuit and DausDK may be more relevant.
Prefer learning in Bahasa Malaysia? Financial Faiz and Dr Adam Zubir are good starting points.
For Mandarin financial content, Spark Liang and Better Leaf provide extensive libraries covering money, investing and entrepreneurship.
And if you need help comparing actual Malaysian banking and financial products, RinggitPlus offers a more product-focused resource.
The important part is not how many finance creators you follow.
It is whether the information helps you make more informed financial decisions.
Before Taking Financial Advice From Social Media
Social media has made financial education much easier to access, but a popular account is not automatically the same thing as a qualified financial adviser.
Malaysia’s Securities Commission has specifically addressed the growing role of financial influencers, or “finfluencers”. Depending on the circumstances, promoting or recommending certain capital-market products for commissions or other rewards may constitute regulated investment advice that requires a licence.
The SC’s revised advertising guidelines also cover certain finfluencer activities involving capital-market products and services.
So before putting your money into something you saw online:
- Understand what you are investing in.
- Check whether the platform or investment is regulated where applicable.
- Look for risks, not only potential returns.
- Find out whether the creator is being paid to promote the product.
- Seek qualified professional advice where your situation requires it.
Finance creators are great for learning and discovering ideas.
Your financial decisions should still be your own.
From Managing Money to Building Long-Term Wealth
Learning how to save and invest is an important part of building your financial future.
Property can also form part of that bigger conversation.
Whether your goal is buying your first home, upgrading to a better property or exploring real estate as a long-term investment, understanding your finances first can help you make a more confident decision.
At IQI Global, our property professionals can help you explore properties according to your budget, goals and preferred location.
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Frequently Asked Questions
Popular Malaysian finance influencers and creators include Financial Faiz, Ziet Invests, Mr Money TV, Dr Adam Zubir, Spark Liang, DausDK, Better Leaf, DoitDuit and The Millennial Finance. Platforms such as RinggitPlus and The Simple Sum Malaysia also publish widely followed personal finance content.
Ziet Invests is useful for stocks, ETFs and international investing, while Mr Money TV covers broader personal finance and economic topics. Financial Faiz provides Malaysian money content primarily in Bahasa Malaysia, Spark Liang produces Mandarin financial education, and The Millennial Finance focuses on younger Malaysian adults.
For beginners, Financial Faiz, Mr Money TV, The Simple Sum Malaysia and The Millennial Finance provide accessible explanations of budgeting, saving, investing and everyday money management.
Not necessarily. A finance creator may have professional financial qualifications, while others create educational content based on their own research or experience. Followers should check a creator’s credentials and whether any recommendation involves regulated financial activity before acting on it.
Social media can be a useful starting point for financial education, but it should not replace proper research or personalised professional advice. Investment products carry different levels of risk, and information that suits one person may not suit another.
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3. Only RM1 to Start Investing? How To Invest in Money Market Funds in Malaysia!
