Nabeel Mungaye, Chief Information Officer & Chief Operation Officer at Juwai IQI contributed this article.
Over 7,000 real estate agents worldwide gathered in Kuala Lumpur in the first week of March to learn about the latest property technology. Technology is more than just a luxury for real estate agents; it’s a necessity. Today, the agents with the best tech thrive.
Technology will not replace agents. Instead, agents who use technology will replace those who don’t.
So, what tools are the world’s most tech-savvy agents using to stay ahead of the game?
We’ll examine how top-performing real estate agents have integrated technology into their businesses. This integration facilitates growth and increases profitability through mobile apps, social media, and artificial intelligence (AI).
The Use of Mobile Apps
Mobile apps have become a game-changer for real estate agents. They help agents streamline their workflows, provide better services to clients, and stay ahead of the competition. The three most surprising yet popular mobile apps among tech-savvy agents are WhatsApp, Canva, and IQI Atlas.
WhatsApp has become an essential communication tool for agents. It allows them to communicate easily with clients and agents in real time. It’s particularly useful for sharing photos, videos, and documents with clients and coordinating appointments.
The most productive agents usually always add a platform or layer on top of this. They add communication, automated appointment setting, and more.
Canva is a graphic design app that many agents use to create high-quality, eye-catching marketing materials like flyers, brochures, and social media graphics. Its user-friendly interface and pre-made templates make it easy for non-designers to create professional-looking materials.
IQI Atlas is a revolutionary super-app that empowers agents to digitize daily operational tasks and improve efficiency. It offers a wide range of features. Transaction Flow guides agents through sales, from acquiring a consumer to concluding the deal. This reduces time and resources spent on documentation.
This feature gives agents everything they need to succeed in the digital world and encourages a greener world with reduced paper consumption. It also includes features such as Graphics Studio and Video Creator, which help agents create media content for advertising dynamically.
Other features, such as online presentation creators and data analytics suites, empower agents with more tools and data.
By leveraging the power of these apps, tech-savvy agents can streamline their workflows and provide better service to their clients, helping them stay ahead of the competition in today’s digital landscape.
Social Media as a Tool
Social media has significantly improved the efficiency of real estate work. It has given agents a new way to engage with prospects and clients, allowing them to spend more time cultivating client relationships and successfully closing deals.
Social media isn’t just about messaging anymore. Agents can effortlessly showcase properties, connect with prospective clients, and build their brand using social media platforms like Facebook and Instagram. When used effectively, social media can be a potent tool for generating leads and driving sales.
The Rise of AI in Real Estate
Advanced artificial intelligence solutions like ChatGPT have only been available for a few months. However, they are already transforming the real estate industry. Agents are using AI to create better listing descriptions and to write and illustrate marketing materials.
They also automate administrative tasks like scheduling and data entry. AI-powered chatbots can also provide 24/7 customer service, answering common questions and information about properties.
This is useful even when agents are unavailable. Finally, AI can analyze market data and predict trends. This enables agents to make more informed decisions and better serve their clients’ needs.
The Tech-Savvy Agents
Because the real estate industry is fiercely competitive, agents are always among the first to adopt new tools and technology to boost productivity.
Southeast Asian agents are often more technologically savvy than their North America and Europe peers. This is because their average age is much lower. This is a generation that grew up with tech in the cradle.
According to the European Real Estate Federation, the average age of a European real estate agent is 47.
According to the National Association of Realtors, American agents are even older, with an average age of 57.
At IQI, we have over 30,000 property agents in our network across 20 countries. However, our experience shows that the average age of agents in Asian countries, especially Southeast Asia, is much lower than this—perhaps 30 years.
It’s natural for tech-savvy agents to turn to apps like our network’s IQI Atlas to make themselves more productive, especially on their mobile devices. The IQI Atlas app is a one-stop platform for real estate agents. It includes a digital presence, branding tools, and a listings center for adding listings.
Like Google Drive, IQI Drive allows agents to upload large videos and become 360 VR-ready. The app also has live sales charts that agents and consumers can view. These charts provide real-time information on which listings have been sold and are still available.
Moreover, the IQI Atlas app streamlines the real estate sale process with its advanced features. For instance, the e-signature platform lets agents send and receive contracts and agreements digitally. This saves time and resources. Additionally, the app’s digitally guided process helps agents keep track of all the necessary steps to close a deal, from the initial offer to the final settlement.
One of our Managing Directors, Andrew Venturina from IQI Philippines, shared with me how Atlas has enabled his agents to establish visibility and credibility in the increasingly online real estate industry.
Chen Tse Ping, Group Vice President of IQI Global, says the Marketing Centre allows agents to access different properties in different areas and present them quickly to their clients, significantly building their networks.
Dustin Nguyen, Managing Director of IQI Vietnam, believes Atlas has helped his agents save time managing team members and transactions.
These testimonials speak volumes about how technology like IQI Atlas, artificial intelligence, and social media is revolutionizing agents’ work.
In conclusion, the real estate industry is rapidly evolving, and technology is crucial in driving this transformation. Despite the rapid changes since 2020, the real estate technology revolution is still in its early stages. Expect the practice of being a real estate agent to look remarkably different in five years.
Contributed by,
Nabeel Mungaye
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