Juwai IQI, the Kuala Lumpur-headquartered real estate technology group that powered nearly 50,000 transactions in 2022, is pleased to announce the appointment of Soma Sundram, the former CEO of the Malaysian Institute of Estate Agents (MIEA), as Strategic Advisor of Juwai IQI.
In this pivotal new full-time role, Soma will inject a wealth of industry expertise and experience into Juwai IQI, marking a significant milestone for the property group.
With a distinguished career that includes his five-year tenure as the first CEO of MIEA and a portfolio of successful leadership roles, Soma will bring his professionalism, sales expertise, industry connections, and industry educational leadership to Juwai IQI.
Soma’s journey in the real estate world commenced in 1987, and his dedication to the industry led him to MIEA, where he has served in a variety of roles for more than 30 years.
Besides being CEO, he also served as President from 2007 to 2009. At MIEA, he introduced the National Real Estate Awards. He is one of the industry’s most expert practitioners, and he single-handedly created the two-day NCC syllabus course module for BOVAEP and trained close to 200,000 real estate practitioners since 1987. He is also the founder and the Sec General of the Asean Real Estate Network Alliance (ARENA).
Kashif Ansari, Co-Founder and Group CEO of Juwai IQI, expressed his excitement about this strategic appointment, stating, “We are honoured to welcome Soma to Juwai IQI as our Strategic Advisor. His profound insights and extensive grasp of both the Malaysian and global real estate markets will be an invaluable asset as we continue our rapid global expansion.
“His appointment comes at a pivotal moment in our journey. Besides becoming the industry leader in Malaysia, Juwai IQI has grown to 20 countries and more than 30,000 agents. Our super-app and portals drive our productivity and create a world-beating technology platform. Soma can play an important role in advising us as we move into the next stage of our growth, both locally and globally. I am thrilled to welcome him to the business.”
Juwai IQI Co-Founder and Group Managing Director Daniel Ho said, “This appointment further strengthens our leadership team and will help improve results, extend our reach, and accelerate growth.
“We expect Soma to help Juwai IQI continue to gain a high level of acceptance in the marketplace. He will play a role in establishing programmes to motivate our team members and improve their productivity and standards of professionalism. We want him to help us extend our lead as the best in the industry. We welcome Soma as a torchbearer for the profession who will help us strive towards this goal.”
Soma said, “As a practitioner myself, I believe agents play an integral part in helping the public. My long service in real estate and at MIEA underscores my dedication to the industry, and it is in this spirit that I join Juwai IQI. This is a pivotal moment for the industry. The pandemic advanced the adoption of new technologies by a decade and changed both ways of working and property preferences. I am excited to participate in Juwai IQI’s mission of leading the response to this evolution and providing meaningful and profitable careers to people who are excited to work in the sector.
“So much more can be done to raise professionalism in the real estate profession, and because Juwai IQI is the leader in this area, I feel it’s the best platform for me to help drive further improvement. I hope to add value to Juwai IQI in its programme of expansion and introduce new growth strategies in all areas.”
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