Juwai-IQI — a newly-merged entity — will provide greater access for Chinese property investors to buy homes in the Asia Pacific region via the website or offline marketing by IQI Global.
As Asia’s largest property technology group, the company aims to connect more potential property buyers from China to the Asia Pacific market.
Juwai.com currently reaches 3.3 million users monthly with 2.8 million listings from 91 countries.
IQI Global has more than 5,000 salespeople in 25 offices across 15 countries.
IQI Global CEO Kashif Ansari said Malaysian properties are not marketed well compared to regional peers, and the Juwai-IQI synergy is poised to address the issue.
For the Malaysian property market, Chmiel said about 75% of visitors to the website are from China, while the remainder is Chinese nationals abroad. He said Juwai.com’s focus is to advertise properties valued US$250,000 (RM1.02 million) and above.
He said the merger will also provide access to cross-border property buyers from ASEAN, with over 600 million population, and the Middle-East — the world’s two biggest sources of cross-border buyers.
Juwai-IQI operates under two separate brands — Juwai.com for online advertising and media services, while IQI Global undertakes project marketing, sales of property developments and secondary market properties.
Chmiel said real estate developers can benefit from the combined Juwai-IQI through the integrated online marketing and offline sales functions for new developments.
He said Juwai-IQI will continue feeding the leads directly to real estate agents of newly-developed properties and resale of existing properties.
Buyers from abroad interested in a development project across the world can look at the online promotions and the transaction can be completed using IQI Global’s house sales agents in the country.
SOURCE: The Malaysian Reserve
