Lily Chong, the director of IQI Australia, a Perth-based real estate agency recently recognized for its success by the Real Estate Institute of Western Australia (REIWA) and one of Western Australia’s leading project marketers, has shared her tips and tricks for success exclusively.

She believes and shares four key principles for successful project marketing: project choice, buyer pipeline, buyer education, and buyer support.

From her perspective, such practices are vital when navigating through uncertainty in the building industry — something she believes is one of the greatest threats currently challenging real estate agents.

Read more: Real Estate Business