Written by Muhazrol Muhamad, GVP, Head of Bumiputra Segment

In 2025, global property investors are increasingly turning to emerging markets that offer strong growth potential outside traditional hubs like London and Dubai. Destinations such as Penang and Johor Bahru in Malaysia offer affordable, high-quality developments alongside improved visa options and key infrastructure like the RTS link to Singapore. Sri Lanka’s southern coast is bouncing back with low-cost coastal properties and favorable foreign investment policies, while Albania’s scenic Riviera draws European interest due to its affordability and EU aspirations. Inland Portugal regions like Braga and Alentejo appeal with their tranquility and lower prices compared to coastal cities, and Türkiye remains attractive thanks to its citizenship-by-investment program and vibrant expat communities in coastal cities.

At the same time, North and East Bali are emerging as strategic alternatives to the saturated south, with developers and investors focusing on eco-tourism and sustainable villa developments. Across these under-the-radar markets, common 2025 investment themes include liberalizing residency laws, strong tourism recovery, infrastructure growth, and investor-friendly policies. These trends are creating compelling opportunities for buyers seeking stable rental returns and versatile properties suited to both leisure and remote working lifestyles.