Bangkok Retail Market Enters a New Phase Bangkok’s retail property market is evolving as developers place greater emphasis on transit-oriented locations, experiential concepts and asset repositioning. Total retail supply reached 9.27 million square metres in Q1 2026, recording only a marginal 0.12% quarter-on-quarter decline. This reflects a relatively stable market despite wider economic uncertainty and a fresh pipeline of new space. Retail development is becoming increasingly divided between neighbourhood-focused community malls and larger shopping centres connected to mass-transit networks. Another 300,000 square metres of retail space is scheduled for completion during 2026, increasing competition among existing and upcoming projects.  Occupancy Improves as Tenant Demand Shifts Bangkok’s overall retail occupancy rate rose to 89% in Q1 2026, compared with 85% a year earlier and around 84% throughout much of 2024. Demand remains strongest among luxury brands, food and beverage operators, wellness providers and experience-led tenants. Higher-performing malls are allocating more space to leisure, lifestyle services and community activities that encourage repeat visits. CBD shopping mall rents averaged 2,852 baht per square metre per month, above the northern fringe at 2,230 bahtand the eastern fringe at 2,300 baht. Community malls remained more affordable, with average CBD rents of 1,755 baht per square metre, compared with 1,200 baht in the northern fringe and 1,250 baht in the eastern fringe. Outlook Competition may place pressure on average occupancy as consumers become more selective about where they spend their time and money. Projects combining strong transit access, distinctive experiences and a clear market identity are expected to perform best. Retail centres that respond to changing consumer habits through wellness, dining, entertainment and community-focused concepts should remain better positioned as new supply enters the Bangkok market. Download to see insights from other country marketsDownload

Thailand Becomes a Safe-Haven Market for Global Buyers Thailand’s residential market is gaining renewed attention from wealthy foreign buyers seeking investment security, quality of life and long-term flexibility. Amid global economic volatility and geopolitical uncertainty, Thailand is increasingly seen as more than a holiday destination. It is becoming part of a global wealth ecosystem, where buyers can live, invest and plan for the future in one place. Foreign demand for Thai condominiums remains resilient, even as domestic purchasing power slows. Data from the Real Estate Information Centre shows that foreign condominium demand is moving closer to pre-Covid levels of around 13,000 units per year, after rebounding strongly from 2022 onwards. The buyer profile is also becoming more diverse. While Chinese buyers remain important, Thailand is attracting more interest from Russia, Taiwan, India, the United Kingdom and Europe. Recent inquiries from Middle Eastern buyershave also increased, with Phuket receiving stronger interest than Bangkok.  Long-Stay Lifestyle and Infrastructure Support Demand Foreign buyers are playing a key role in supporting Thailand’s condominium market, especially those seeking second homes, retirement residences, long-term investment assets and bases for digital nomads. One major support factor is the promotion of long-stay visa privileges for buyers of condominiums worth at least 3 million baht in participating projects. Key areas include Bangkok, Phuket, Chiang Mai and Pattaya. Luxury and ultra-luxury condominiums in central business district locations also continue to see healthy demand from high-spending buyers and foreigners. Outlook Thailand’s property market outlook remains selective but positive. Foreign demand, long-stay visa appeal, healthcare, international schools and lifestyle value should continue to support key residential markets. Large infrastructure projects, including the southern Land Bridge and Eastern Economic Corridor, may further strengthen Thailand’s long-term position as a regional hub for living, investment and connectivity. Juwai IQI Newsletter July 2026 RDownload

Thailand is increasingly positioning itself as one of Asia's emerging wealth destinations, supported by a growing population of high-net-worth individuals, strong tourism recovery, and rising demand for premium lifestyle properties. As global wealth becomes more mobile, Thailand is attracting investors and affluent buyers seeking both lifestyle benefits and long-term investment opportunities. Rising Wealth Supports Luxury Property Demand A key trend shaping Thailand's property market is the rapid growth of its ultra-wealthy population. According to recent forecasts, the number of ultra-high-net-worth individuals in Thailand is expected to grow significantly over the coming decade, making it one of Asia's fastest-growing wealth markets. This growth is supporting demand for luxury residences, branded developments, wellness-focused properties, and high-end lifestyle assets, particularly among both local and international buyers. Bangkok and Phuket Remain Key Investment Destinations Thailand's strongest luxury property demand continues to be concentrated in Bangkok, Phuket, and Samui. Bangkok remains the country's financial and business hub, while Phuket and Samui continue attracting buyers seeking resort-style living, second homes, and long-term lifestyle investments. Demand is particularly strong for branded residences, waterfront homes, wellness communities, and premium condominiums, reflecting changing buyer preferences towards quality living environments and long-term value. Lifestyle and Mobility Drive Buyer Decisions One of the most important emerging trends is the concept of "Ultra Mobility", where wealthy individuals choose to live, work, and invest across multiple countries. Thailand benefits from this trend due to its lifestyle appeal, healthcare system, wellness offerings, hospitality sector, and relatively attractive cost of living compared to many global cities. The country's strong tourism sector, growing family office presence, and expanding luxury services ecosystem are also helping strengthen its position as a regional wealth and investment destination. Outlook Thailand's luxury property market is expected to remain well-supported throughout 2026. Rising regional wealth, tourism recovery, and growing international demand should continue benefiting premium residential developments in Bangkok, Phuket, and Samui. As more affluent buyers prioritise lifestyle, wellness, and long-term residency options, Thailand is becoming increasingly attractive as both a wealth destination and a luxury real estate investment market. Download to see insights from other country marketsDownload