{"id":70366,"date":"2023-07-21T15:06:02","date_gmt":"2023-07-21T07:06:02","guid":{"rendered":"https:\/\/www.iqiglobal.com\/blog\/?p=70366"},"modified":"2026-01-09T16:05:25","modified_gmt":"2026-01-09T08:05:25","slug":"threads-social-media-marketing","status":"publish","type":"post","link":"https:\/\/iqiglobal.com\/blog\/threads-social-media-marketing\/","title":{"rendered":"How Threads Will Be The Next Big Thing for Your Social Media Marketing"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p><span style=\"font-weight: 400; color: #000000;\">Say hello to Threads, the new app by Meta (the parent company of Facebook, Instagram and Whatsapp).<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">With over 70 million sign-ups, the new app is a way to share text and images, shaking up social media.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">As digital marketers, you might wonder how it can benefit your brand or business. <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">In this article, we will explore the latest social media app and its potential for the future.<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<ul style=\"list-style-type: disc;\">\n<li aria-level=\"1\"><a href=\"#threads1\"><b>1. What is Threads?<\/b><\/a><\/li>\n<\/ul>\n<ul style=\"list-style-type: disc;\">\n<li aria-level=\"1\"><a href=\"#threads2\"><b>2. Threads&rsquo; Impact on Digital Marketing<\/b><\/a><\/li>\n<\/ul>\n<ul style=\"list-style-type: disc;\">\n<li aria-level=\"1\"><a href=\"#threads3\"><b>3. Will Threads Become the Next Big Thing?<\/b><\/a><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr>\n<h2><b><a id=\"thread1\"><\/a>1. What is Threads?<\/b><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Introduced by Meta as a strategic move in response to the problems with Twitter after Elon Musk took over, Mark Zuckerberg saw an opportunity.<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CuVZBNGtyIo\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0px; text-align: center;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CuVZBNGtyIo\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">A post shared by Instagram (@instagram)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Like Twitter, the app showcased a feed of posts consisting of text, photos, and videos where people can have real-time conversations.&nbsp;<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">&ldquo;Obviously, Twitter pioneered the space. And there are a lot of good offerings out there for public conversations. <\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">But just given everything that was going on, we thought there was an opportunity to build something that was open and something that was good for the community.&rdquo;<\/span><\/i><\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--feature-dek font-polysans text-22 font-light leading-110 lg:text-26\"><span style=\"color: #000000; font-size: 14pt;\">Adam Mosseri &ndash; Head of instagram<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400; color: #000000;\">Plus, it connects with Instagram, making it easier for users to switch over.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">But unlike their brethren, messages posted on this new app will have a 500-character limit, but things may change as the app updates.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><a id=\"threads2\"><\/a>2. Threads&rsquo; Impact on Digital Marketing<\/b><\/h2>\n<ul style=\"list-style-type: disc;\">\n<li><b>Digital Marketing<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #000000;\">The <span style=\"color: #ff6600;\"><strong><a href=\"https:\/\/medium.com\/@IsabelGoldin\/how-will-threads-impact-digital-marketing-1e1b427f6c61\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Thread app<\/a> <\/strong><\/span>will challenge Twitter&rsquo;s short-form blogging, but brands and social media managers will do more than claim their usernames.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">They&rsquo;ll take an active approach and use their full potential.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Each brand&rsquo;s strategy will differ, and we&rsquo;ll see which sectors and industries benefit the most. Brands should also pay attention to their Instagram performance and following because they affect their initial Threads following.<\/span><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-70375 size-full\" src=\"https:\/\/iqiglobal-web-revamp.s3.ap-southeast-1.amazonaws.com\/wp\/blog\/wp-content\/uploads\/2023\/07\/thread-2.webp\" alt=\"Threads in 2023\" width=\"960\" height=\"836\"><\/p>\n<figure id=\"attachment_70375\" aria-describedby=\"caption-attachment-70375\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-70375 size-full\" src=\"https:\/\/iqiglobal-web-revamp.s3.ap-southeast-1.amazonaws.com\/wp\/blog\/wp-content\/uploads\/2023\/07\/thread-2.webp\" alt=\"\" width=\"960\" height=\"836\"><figcaption id=\"caption-attachment-70375\" class=\"wp-caption-text\">Phoro Source: Meta<\/figcaption><\/figure>\n<ul style=\"list-style-type: disc;\">\n<li><b>Content Marketing<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #000000;\">Threads offer interesting possibilities for content creation. It&rsquo;s like Twitter, but you can write more and connect servers across different platforms.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Integrating with apps like WordPress makes connecting platforms easier. <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">The concept of blogging might become more popular, giving content creators and businesses more opportunities.<\/span><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><b>SEO<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #000000;\">The app could become a valuable platform for SEO. Twitter&rsquo;s recent usage limits have made users look for alternatives, so Threads came at the right time. <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">With more characters available, SEO specialists and digital marketers can share more detailed insights, ideas and connect with experts. <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Time to bring BIG changes to the SEO landscape.<\/span><\/p>\n<figure id=\"attachment_70372\" aria-describedby=\"caption-attachment-70372\" style=\"width: 960px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-70372 size-full\" src=\"https:\/\/iqiglobal-web-revamp.s3.ap-southeast-1.amazonaws.com\/wp\/blog\/wp-content\/uploads\/2023\/07\/thread-5.webp\" alt=\"\" width=\"960\" height=\"836\"><figcaption id=\"caption-attachment-70372\" class=\"wp-caption-text\">Photo Source: Meta<\/figcaption><\/figure>\n<ul style=\"list-style-type: disc;\">\n<li><b>Technology and Innovation<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #000000;\">The competition between Threads and Twitter will drive innovation and bring exciting changes. <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Having a strong competitor to Twitter will push both platforms to try new things and shape the future of social media.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><a id=\"threads3\"><\/a>3. Will Threads Become the Next Big Thing?<\/b><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">So let&rsquo;s make room for Threads, this platform will be a powerful new player in social media &ndash; <\/span><span style=\"font-weight: 400; color: #000000;\">offering exciting opportunities for users and brands.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">The app also works with Instagram with its unique features.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">As the platform continues to grow, digital marketers need to adapt and explore its benefits.<\/span><\/p>\n<p>Threads allow for more organized and structured discussions than Twitter, making it easier to follow conversations and maintain context, delving deeper into topics without cluttering their timelines.&nbsp;<\/p>\n<h4>Time to embrace the power of Threads, play around with it as an early adapter, and enjoy a new way to connect on social media.<\/h4>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Say hello to Threads, the new app by Meta (the parent company of Facebook, Instagram and Whatsapp). With over 70 million sign-ups, the new app is a way to share text and images, shaking up social media.&nbsp; As digital marketers, you might wonder how it can benefit your brand or business. In this article, we&hellip;<\/p>\n","protected":false},"author":92,"featured_media":75684,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[207,1,222],"tags":[263,7131],"class_list":["post-70366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ca","category-en","category-market-insights","tag-canada","tag-threads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Threads Can Elevate Your Social Media Marketing<\/title>\n<meta name=\"description\" content=\"Say hello to Threads, the new app by Meta. As digital marketers, you might wonder how it can benefit your brand or business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iqiglobal.com\/blog\/threads-social-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Threads Will Be The Next Big Thing for Your Social Media Marketing\" \/>\n<meta property=\"og:description\" content=\"Say hello to Threads, the new app by Meta. 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