{"id":18828,"date":"2020-07-21T14:54:28","date_gmt":"2020-07-21T06:54:28","guid":{"rendered":"https:\/\/www.iqiglobal.com\/blog\/?p=18828"},"modified":"2023-05-17T08:52:39","modified_gmt":"2023-05-17T07:52:39","slug":"how-technology-change-real-estate","status":"publish","type":"post","link":"https:\/\/iqiglobal.com\/blog\/cn\/how-technology-change-real-estate\/","title":{"rendered":"\u79d1\u6280\uff0c\u5982\u4f55\u6539\u53d8\u623f\u5730\u4ea7\u9886\u57df\uff1f"},"content":{"rendered":"\n

2020年，汽车还没能飞上天。但其实科技早在不知不觉中改变了我们的生活，其中房地产领域，更是发生了许多变化，特别在疫情扩散<\/strong>的<\/a>今天，科技成为了房地产领域的另一出路，带着房地产迈向另一高峰。<\/p>\n

1. 线上看房<\/strong><\/h2>\n
人是相当视觉性的动物，因此谈到科技+房地产，最令人印象深刻的，莫过于线上看房。<\/p>\n
比起早前实地看房，渐渐过渡到“直播看房、视频看房”，最近再度进入人们视线的，是“3D虚拟360度全景看房体验”。<\/p>\n
<\/span><\/iframe><\/p>\n透过这种视频，你能够在线上了解房子的全景、细节。<\/p>\n若是有VR设备，更能链接做虚拟线上看房体验<\/p>\n <\/p>\n<h2>2. 线上咨询<\/h2>\n随着智慧型手机的普及，现在的房地产咨询，不一定要面对面进行。<\/p>\n许多房地产中介，都会有自己的社交媒体平台，包括面子书专业、Linkedin户口、Instagram商业账户、Whatsapp商业账户等等，方便与客户沟通之余，也能吸引潜在客户与他们接触。<\/p>\n此外，由于<a href=\"https:\/\/iqiglobal.com\/blog\/tag\/covid-19-cn\/\" target=\"_blank\" rel=\"noopener noreferrer\">疫情<\/a>关系，现在大部分人对于面对面会谈仍有戒心。<\/p>\n因此许多房地产咨询，也转而采纳线上<a href=\"https:\/\/iqiglobal.com\/blog\/the-five-abilities-to-help-you-host-an-successful-video-conference\/\" target=\"_blank\" rel=\"noopener noreferrer\">视频会议<\/a>的方式进行，采用的平台包括谷歌Hangout、Zoom、Whatsapp 或微信视频对话（一对一）、Skype等等。<\/p>\n <\/p>\n<h2>3. 客户跟进<\/h2>\n以前要记录客户资料，可能需要一本厚厚的本子记载、翻阅。<\/p>\n但科技让这件事情，现在变得更加便捷！<\/p>\n透过各种平台，比如Zoho CRM、Hubspot CRM的协助，房仲能轻松归纳客户种类、设置销售周期、追踪潜在客户、发送电子邮件等等。<\/p>\n一些平台更支援提醒功能，让你不再忘记和潜在客户保持联系。<\/p>\n <\/p>\n<h2>4. 团队互动<\/h2>\n大部分的房仲，均有自己的团队，一些规模较大的团队，常常会因为资讯太多，而错失了某些事情。<\/p>\n这时候，一些远程工作\/团队工作平台，会让事情变得更容易进行，比如能有效组织任务并追踪进展的Trello。<\/p>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-41711\" src=\"https:\/\/iqiglobal-web-revamp.s3.ap-southeast-1.amazonaws.com\/wp\/blog\/wp-content\/uploads\/2020\/07\/video-call-5163145_1920-1536x864-1-300x169.jpg\" alt=\"房地产 科技\" width=\"700\" height=\"394\" srcset=\"https:\/\/iqiglobal.com\/blog\/wp-content\/uploads\/2020\/07\/video-call-5163145_1920-1536x864-1-300x169.jpg 300w, https:\/\/iqiglobal.com\/blog\/wp-content\/uploads\/2020\/07\/video-call-5163145_1920-1536x864-1-1024x576.jpg 1024w, https:\/\/iqiglobal.com\/blog\/wp-content\/uploads\/2020\/07\/video-call-5163145_1920-1536x864-1-768x432.jpg 768w, https:\/\/iqiglobal.com\/blog\/wp-content\/uploads\/2020\/07\/video-call-5163145_1920-1536x864-1-370x208.jpg 370w, https:\/\/iqiglobal.com\/blog\/wp-content\/uploads\/2020\/07\/video-call-5163145_1920-1536x864-1-865x487.jpg 865w, https:\/\/iqiglobal.com\/blog\/wp-content\/uploads\/2020\/07\/video-call-5163145_1920-1536x864-1-642x361.jpg 642w, https:\/\/iqiglobal.com\/blog\/wp-content\/uploads\/2020\/07\/video-call-5163145_1920-1536x864-1-270x152.jpg 270w, https:\/\/iqiglobal.com\/blog\/wp-content\/uploads\/2020\/07\/video-call-5163145_1920-1536x864-1.jpg 1080w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n而科技的便利，市面上百花齐放的沟通软体，也让团队的沟通变得方便。<\/p>\n比如马来西亚最多人使用的Whatsapp、注重隐私的telegram、方便归类的Slack、功能齐全的Wechat等等，都让团队能即时沟通，不会因为距离而有所局限。<\/p>\n <\/p>\n<h2>5. 资讯更新<\/h2>\n在房地产行业，及时获取适当的资讯，是非常有力的。除了能掌握市场脉动，更帮助轻易和客户打开话匣子。<\/p>\n在这个时代，房仲获取资讯的管道变得更多，比如新闻类的，可以下载各大新闻媒体的APP，准时推送重点新闻。而学习类的app，则更多元化，包括语言、沟通、自律等等均有。<\/p>\n另外，一些公司也会推出自己的专属APP。<\/p>\n比如IQI Global的<a href=\"https:\/\/atlas.iqiglobal.com\/blog\/#\/login\" target=\"_blank\" rel=\"noopener noreferrer\">Atlas App<\/a><\/strong>，就是一个专为房仲量身打造的私人小助理<\/strong>类应用程序，让房仲一键获取公司全球的房地产项目、追踪表现、联系总部等等功能，一应俱全。<\/p>\n—延伸阅读：<a href=\"https:\/\/iqiglobal.com\/blog\/as-property-negotiator-what-skills-should-you-have\/\" target=\"_blank\" rel=\"noopener noreferrer\">身为房地产仲介，18般武艺都要精通！你修炼到哪一式？<\/a><\/span><\/p>\n<img decoding=\"async\" class=\"aligncenter wp-image-41712\" src=\"https:\/\/iqiglobal-web-revamp.s3.ap-southeast-1.amazonaws.com\/wp\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_1575915919-300x200.jpg\" alt=\"房地产 科技\" width=\"700\" height=\"467\" srcset=\"https:\/\/iqiglobal.com\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_1575915919-300x200.jpg 300w, https:\/\/iqiglobal.com\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_1575915919-768x512.jpg 768w, https:\/\/iqiglobal.com\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_1575915919-370x247.jpg 370w, https:\/\/iqiglobal.com\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_1575915919-865x577.jpg 865w, https:\/\/iqiglobal.com\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_1575915919-642x428.jpg 642w, https:\/\/iqiglobal.com\/blog\/wp-content\/uploads\/2020\/07\/shutterstock_1575915919.jpg 1000w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n总结而言，在新科技时代，种种新颖的科技为房地产行业带来了很大的转变。<\/p>\n与此同时，它也为房仲带来很多助力。<\/p>\n就如洞察新趋势的IQI Global<\/span>，早在数年前就慢慢引入科技，<\/strong><\/span><\/p>\n从展示、销售、资讯、培训等各方面，装备旗下的房仲们。<\/strong><\/p>\n也因此面对未知的冲击，2020年上半年仍然成绩斐然，交出<a href=\"https:\/\/iqiglobal.com\/blog\/iqi-global-2020-half-year-sale\/\" target=\"_blank\" rel=\"noopener noreferrer\">24亿令吉销售额<\/a>的优秀成绩单。<\/strong><\/p>\n如今，IQI Global仍持续拓展，需要对房地产有热诚、干劲十足的你加入。<\/span><\/strong><\/p>\n立刻填写资料，IQI招聘团队将即刻联系你！<\/span><\/strong><\/p>\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 5699703,\n\t\t\t\t\t\t\t\t\tformId: \"c063034a-f66d-41ab-881b-6e6a3f275c33\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776868424000-4642010929\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776868424000-4642010929\"><\/div><\/span><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"2020年，汽车还没能飞上天。但其实 科技 早在不知不觉中改变了我们的生活，其中 房地产 领域，更是发生了许多变化，特别在疫情扩散的今天，科技成为了房地产领域的另一出路，带着房地产迈向另一高峰。 很多人说，科技改变房地产的经营、与客户的关系，甚至交易模式等等。但具体怎么改变，和这些改变是否带来正面的影响，是大家仍在探讨的事情。 为此，我们整理了科技为房地产带来的5大改变，清晰彰显这些年的更迭变化。   1. 线上看房 人是相当视觉性的动物，因此谈到科技+房地产，最令人印象深刻的，莫过于线上看房。 比起早前实地看房，渐渐过渡到“直播看房、视频看房”，最近再度进入人们视线的，是“3D虚拟360度全景看房体验”。 透过这种视频，你能够在线上了解房子的全景、细节。 若是有VR设备，更能链接做虚拟线上看房体验   2. 线上咨询 随着智慧型手机的普及，现在的房地产咨询，不一定要面对面进行。 许多房地产中介，都会有自己的社交媒体平台，包括面子书专业、Linkedin户口、Instagram商业账户、Whatsapp商业账户等等，方便与客户沟通之余，也能吸引潜在客户与他们接触。 此外，由于疫情关系，现在大部分人对于面对面会谈仍有戒心。 因此许多房地产咨询，也转而采纳线上视频会议的方式进行，采用的平台包括谷歌Hangout、Zoom、Whatsapp 或微信视频对话（一对一）、Skype等等。   3. 客户跟进 以前要记录客户资料，可能需要一本厚厚的本子记载、翻阅。 但科技让这件事情，现在变得更加便捷！ 透过各种平台，比如Zoho CRM、Hubspot CRM的协助，房仲能轻松归纳客户种类、设置销售周期、追踪潜在客户、发送电子邮件等等。 一些平台更支援提醒功能，让你不再忘记和潜在客户保持联系。   4. 团队互动 大部分的房仲，均有自己的团队，一些规模较大的团队，常常会因为资讯太多，而错失了某些事情。 这时候，一些远程工作\/团队工作平台，会让事情变得更容易进行，比如能有效组织任务并追踪进展的Trello。 而科技的便利，市面上百花齐放的沟通软体，也让团队的沟通变得方便。 比如马来西亚最多人使用的Whatsapp、注重隐私的telegram、方便归类的Slack、功能齐全的Wechat等等，都让团队能即时沟通，不会因为距离而有所局限。   5. 资讯更新 在房地产行业，及时获取适当的资讯，是非常有力的。除了能掌握市场脉动，更帮助轻易和客户打开话匣子。 在这个时代，房仲获取资讯的管道变得更多，比如新闻类的，可以下载各大新闻媒体的APP，准时推送重点新闻。而学习类的app，则更多元化，包括语言、沟通、自律等等均有。 另外，一些公司也会推出自己的专属APP。 比如IQI Global的Atlas App，就是一个专为房仲量身打造的私人小助理类应用程序，让房仲一键获取公司全球的房地产项目、追踪表现、联系总部等等功能，一应俱全。 —延伸阅读：身为房地产仲介，18般武艺都要精通！你修炼到哪一式？ 总结而言，在新科技时代，种种新颖的科技为房地产行业带来了很大的转变。 与此同时，它也为房仲带来很多助力。 就如洞察新趋势的IQI Global，早在数年前就慢慢引入科技， 从展示、销售、资讯、培训等各方面，装备旗下的房仲们。 也因此面对未知的冲击，2020年上半年仍然成绩斐然，交出24亿令吉销售额的优秀成绩单。…<\/p>\n","protected":false},"author":92,"featured_media":19536,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[237],"tags":[5918,5834,5150],"class_list":["post-18828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-237","tag-2020-cn","tag-covid-19-zh","tag--cn"],"yoast_head":"\n<title>\u79d1\u6280 \uff0c\u5982\u4f55\u6539\u53d8 \u623f\u5730\u4ea7 \u9886\u57df\uff1f<\/title>\n<meta name=\"description\" content=\"2020\u5e74\uff0c\u6c7d\u8f66\u8fd8\u6ca1\u80fd\u98de\u4e0a\u5929\u3002\u4f46\u5176\u5b9e \u79d1\u6280 \u65e9\u5728\u4e0d\u77e5\u4e0d\u89c9\u4e2d\u6539\u53d8\u4e86\u6211\u4eec\u7684\u751f\u6d3b\uff0c\u5176\u4e2d \u623f\u5730\u4ea7 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