Italy’s real estate market is benefiting from strong international demand, with foreign buyers spending €5.5 billion in 2025<\/strong>, the highest level in a decade and 10% above 2024<\/strong>.<\/p>\n\n\n\n Increasingly, that demand is moving beyond Italy’s traditional tourist centres towards villages, rural areas and less-crowded coastlines<\/strong>. Sardinia is one of the clearest beneficiaries of this shift.<\/p>\n\n\n\n Foreign interest is strongest around Olbia, Alghero and Gallura<\/strong>, which account for nearly 7 in 10 international enquiries<\/strong> on the island. Cagliari is also seeing steady growth.<\/p>\n\n\n\n Market fundamentals remain supportive, with transactions up 7.4% in the first half of 2026<\/strong>. Most properties are selling within six months, while limited supply is becoming a bigger constraint than weak demand. <\/p>\n\n\n\n International buyers are showing particular interest in country houses with land<\/strong>, especially the traditional Gallura-style stazzo<\/em>.<\/p>\n\n\n\n The strongest-performing properties typically offer privacy, proximity to the coast, access to Olbia or Alghero airports, and traditional architecture combined with nearby local communities.<\/p>\n\n\n\n This combination is creating a clear premium. In 2025, three out of four homes sold by internationally focused agencies went to foreign buyers<\/strong>, with some paying up to 20% above local market prices<\/strong> for properties matching these preferences.<\/p>\n\n\n\n Germany currently represents the largest share of completed purchases, followed by the United States, Canada and the United Kingdom. Meanwhile, Asian demand remains largely untapped<\/strong>.<\/p>\n\n\n\n Sardinia is well positioned as an emerging international property destination<\/strong>, combining an established global reputation with growing transaction activity and relatively limited Asian participation.<\/p>\n\n\n\n For the Juwai IQI network, this creates an early positioning opportunity before Sardinia becomes more widely recognised among Asian buyers.<\/p>\n\n\n\n The strongest prospects are likely to remain in authentic, well-connected lifestyle properties<\/strong> offering privacy, coastal access and long-term residential appeal.<\/p>\n\n\n\n The contents of this article were contributed by <\/em>Giulia Mattana<\/em><\/strong>, Head of IQI Sardinia Italy.<\/em><\/p>\n\n\n\n Foreign Demand Shifts Towards Sardinia Italy’s real estate market is benefiting from strong international demand, with foreign buyers spending €5.5 billion in 2025, the highest level in a decade and 10% above 2024. Increasingly, that demand is moving beyond Italy’s traditional tourist centres towards villages, rural areas and less-crowded coastlines. Sardinia is one of the clearest beneficiaries of…<\/p>\n","protected":false},"author":108,"featured_media":133200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[15312,9207],"tags":[265,231,12526,476,10268,305,224],"class_list":["post-133197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-italy","category-newsletter","tag-investment","tag-iqi-en","tag-italy","tag-juwai-iqi","tag-newsletter","tag-property","tag-real-estate"],"yoast_head":"\nBuyers Prioritise Authenticity and Lifestyle<\/h2>\n\n\n\n
Outlook<\/h2>\n\n\n\n