{"id":124463,"date":"2026-02-25T12:38:09","date_gmt":"2026-02-25T04:38:09","guid":{"rendered":"https:\/\/iqiglobal.com\/blog\/?p=124463"},"modified":"2026-02-25T12:38:10","modified_gmt":"2026-02-25T04:38:10","slug":"daniel-ho-column-chinese-tourists-overseas-travel-trends","status":"publish","type":"post","link":"https:\/\/iqiglobal.com\/blog\/cn\/daniel-ho-column-chinese-tourists-overseas-travel-trends\/","title":{"rendered":"Daniel Ho\u4e13\u680f\uff1a\u6625\u8282\u51fa\u5883\u6e38\u98ce\u5411\u2014\u2014\u70ed\u5e26\u66f4\u70ed\uff0c\u957f\u7ebf\u964d\u6e29\uff0c\u4e2d\u56fd\u6e38\u5ba2\u6b63\u5728\u7528\u811a\u6295\u7968"},"content":{"rendered":"\n

今年春节以来，我在微信朋友圈发现，中国游客春节境外游正在重新选择世界地图上的落脚点。而作为全球房产从业者，游客的朋友圈可以一叶知秋了解楼市。<\/p>\n\n\n\n

结合居外IQI本月初发布的中国人境外游预测报告，今年春节中国人出境游呈现出三个很明显的新特点。<\/p>\n\n\n\n

第一是更爱去近一点的地方<\/strong>。今年假期长达九天，但旅游平台数据显示，五到七天的短途出境产品仍然最多，很多家庭选择除夕团圆、初二出境的安排。<\/p>\n\n\n\n

第二是选目的地时更看重安心感<\/strong>，而不是单纯价格。近期国际局势和旅行提醒，让游客更愿意选择心里踏实的地方。<\/p>\n\n\n\n

第三是旅游越来越转向旅行<\/strong>。越来越多家庭在旅行中会留意当地社区、医院、学校、签证政策和生活成本，这已经不像单纯旅游，更像是在提前了解未来是否适合长期生活。<\/p>\n\n\n\n

从目的地来看，今年春节最受欢迎的是东南亚和中东。马来西亚表现尤其突出。<\/p>\n\n\n\n

官方数据显示，2025年前五个月大马接待外国游客1,690万人次，同比增长20%<\/strong>，其中中国游客达到181万人，是最主要客源之一。<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

当地旅游从业者反映，今年春节华人社区活动密集，普通话导游明显增加，一些旅行社临时加聘中文导游来应对家庭团需求。<\/p>\n\n\n\n

不少酒店还专门安排会中文的前台接待中国客人。作为房地产业者，我认为这类变化往往很有参考价值，因为过去多年市场经验显示，中国游客数量上升后，通常会在几个月内带来看房人数增加，再过一段时间转化为实际买房。<\/p>\n\n\n\n

泰国属于正在回暖的市场，但趋势同样清楚。2026年1月初到2月初，泰国国际游客达到418万人，中国游客接近57万人，仍为第一大客源国。<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

春节前夕的二月初，中国游客数量比上一周增加30%以上。虽然整体人数还没有完全恢复到高峰水平，但每周都在增加，说明需求正在回来。<\/p>\n\n\n\n

对房产市场来说，这类阶段往往是机会期，因为买家兴趣已经上升，但价格还没涨起来。<\/p>\n\n\n\n

新加坡则是另一种热门类型。这里不是游客突然暴涨，而是一直稳定受欢迎。春节期间核心商圈酒店价格明显上涨。<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

行业观察显示，中国游客多是家庭出行，人均消费较高，但停留时间通常较短。对房产来说，新加坡吸引中国家庭并不是因为房价上涨空间，而是因为教育、生活环境和身份规划价值，因此一直都是高净值家庭关注的地方。<\/p>\n\n\n\n

迪拜是今年春节变化最明显的目的地之一。当地旅游和地产行业普遍反映，春节期间中文前台、中文导购和中文销售人员明显增加。<\/p>\n\n\n\n

购物中心和高端酒店都加强了针对中国客人的服务，一些房地产展厅甚至延长开放时间接待看房客户。<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

原因很简单，这个城市同时满足旅游体验、资产配置和长期居留这三种需求，所以正在吸引一部分原本计划去欧美或日本的游客。<\/p>\n\n\n\n

相比之下，传统远程目的地整体热度下降。日本、美国和欧洲在中国游客选择顺序上被排到后面。<\/p>\n\n\n\n

飞行时间长、花费高、冬季体验一般，再加上一些不确定因素，使不少家庭暂时转向更近、更方便的地方。<\/p>\n\n\n\n

值得注意的是，日本整体入境游客仍在增长，只是中国游客比例下降，这说明需求只是推迟，并没有消失。<\/p>\n\n\n\n

如果把这些变化放在更长时间来看，会发现一个更深层的趋势。过去十年，中国人海外买房通常是先留学或工作，再决定置业，而现在越来越多家庭是先去旅游踩点，再比较不同国家，甚至短期居住体验之后才决定是否长居或买房。<\/p>\n\n\n\n

春节正是观察这种趋势的最好时间，因为这是中国人一年中少数全家一起出境的长假。<\/p>\n\n\n\n

如果用一句话总结今年春节出境游，那就是中国游客没有减少，只是换了方向。人流正在从传统远程国家转向签证方便、航程较短、环境稳定、适合长期生活的地方。<\/p>\n\n\n\n

而这些目的地往往还有一个共同特点，就是当地房产市场正处在上升早期阶段。<\/p>\n\n\n\n

如你关注全球资产配置，想预判未来几年中国买家可能流向哪里，我想说，看春节航班都飞向哪里就可以。<\/p>\n\n\n\n

阅读原文-<\/mark><\/a><\/strong>
《财新网》<\/mark><\/a><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

想知道更多？
IQI中文部落格，一键轻松得知房地产大小事！<\/mark><\/strong><\/h4>\n\n\n\n
\n
点此浏览<\/mark><\/strong><\/a><\/div>\n<\/div>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

今年春节以来，我在微信朋友圈发现，中国游客春节境外游正在重新选择世界地图上的落脚点。而作为全球房产从业者，游客的朋友圈可以一叶知秋了解楼市。 结合居外IQI本月初发布的中国人境外游预测报告，今年春节中国人出境游呈现出三个很明显的新特点。 第一是更爱去近一点的地方。今年假期长达九天，但旅游平台数据显示，五到七天的短途出境产品仍然最多，很多家庭选择除夕团圆、初二出境的安排。 第二是选目的地时更看重安心感，而不是单纯价格。近期国际局势和旅行提醒，让游客更愿意选择心里踏实的地方。 第三是旅游越来越转向旅行。越来越多家庭在旅行中会留意当地社区、医院、学校、签证政策和生活成本，这已经不像单纯旅游，更像是在提前了解未来是否适合长期生活。 从目的地来看，今年春节最受欢迎的是东南亚和中东。马来西亚表现尤其突出。 官方数据显示，2025年前五个月大马接待外国游客1,690万人次，同比增长20%，其中中国游客达到181万人，是最主要客源之一。 当地旅游从业者反映，今年春节华人社区活动密集，普通话导游明显增加，一些旅行社临时加聘中文导游来应对家庭团需求。 不少酒店还专门安排会中文的前台接待中国客人。作为房地产业者，我认为这类变化往往很有参考价值，因为过去多年市场经验显示，中国游客数量上升后，通常会在几个月内带来看房人数增加，再过一段时间转化为实际买房。 泰国属于正在回暖的市场，但趋势同样清楚。2026年1月初到2月初，泰国国际游客达到418万人，中国游客接近57万人，仍为第一大客源国。 春节前夕的二月初，中国游客数量比上一周增加30%以上。虽然整体人数还没有完全恢复到高峰水平，但每周都在增加，说明需求正在回来。 对房产市场来说，这类阶段往往是机会期，因为买家兴趣已经上升，但价格还没涨起来。 新加坡则是另一种热门类型。这里不是游客突然暴涨，而是一直稳定受欢迎。春节期间核心商圈酒店价格明显上涨。 行业观察显示，中国游客多是家庭出行，人均消费较高，但停留时间通常较短。对房产来说，新加坡吸引中国家庭并不是因为房价上涨空间，而是因为教育、生活环境和身份规划价值，因此一直都是高净值家庭关注的地方。 迪拜是今年春节变化最明显的目的地之一。当地旅游和地产行业普遍反映，春节期间中文前台、中文导购和中文销售人员明显增加。 购物中心和高端酒店都加强了针对中国客人的服务，一些房地产展厅甚至延长开放时间接待看房客户。 原因很简单，这个城市同时满足旅游体验、资产配置和长期居留这三种需求，所以正在吸引一部分原本计划去欧美或日本的游客。 相比之下，传统远程目的地整体热度下降。日本、美国和欧洲在中国游客选择顺序上被排到后面。 飞行时间长、花费高、冬季体验一般，再加上一些不确定因素，使不少家庭暂时转向更近、更方便的地方。 值得注意的是，日本整体入境游客仍在增长，只是中国游客比例下降，这说明需求只是推迟，并没有消失。 如果把这些变化放在更长时间来看，会发现一个更深层的趋势。过去十年，中国人海外买房通常是先留学或工作，再决定置业，而现在越来越多家庭是先去旅游踩点，再比较不同国家，甚至短期居住体验之后才决定是否长居或买房。 春节正是观察这种趋势的最好时间，因为这是中国人一年中少数全家一起出境的长假。 如果用一句话总结今年春节出境游，那就是中国游客没有减少，只是换了方向。人流正在从传统远程国家转向签证方便、航程较短、环境稳定、适合长期生活的地方。 而这些目的地往往还有一个共同特点，就是当地房产市场正处在上升早期阶段。 如你关注全球资产配置，想预判未来几年中国买家可能流向哪里，我想说，看春节航班都飞向哪里就可以。 阅读原文-《财新网》 想知道更多？IQI中文部落格，一键轻松得知房地产大小事！<\/p>\n","protected":false},"author":24,"featured_media":124474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[261],"tags":[5398,10814,257,5146,9604,5150,9692,5246],"class_list":{"0":"post-124463","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-261","8":"tag-daniel-ho-zh","9":"tag-iqi-news-cn","10":"tag-press-cn","11":"tag--cn","12":"tag-juwai-iqi-cn","14":"tag-9692","15":"tag--zh"},"yoast_head":"\nDaniel Ho\u4e13\u680f\uff1a\u6625\u8282\u51fa\u5883\u6e38\u98ce\u5411\u2014\u2014\u70ed\u5e26\u66f4\u70ed\uff0c\u957f\u7ebf\u964d\u6e29\uff0c\u4e2d\u56fd\u6e38\u5ba2\u6b63\u5728\u7528\u811a\u6295\u7968<\/title>\n<meta name=\"description\" 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