{"id":104167,"date":"2025-01-15T14:52:19","date_gmt":"2025-01-15T06:52:19","guid":{"rendered":"https:\/\/iqiglobal.com\/blog\/?p=104167"},"modified":"2025-02-26T14:06:42","modified_gmt":"2025-02-26T06:06:42","slug":"global-economic-outlook-2025-trade-wars-and-tariffs","status":"publish","type":"post","link":"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/","title":{"rendered":"Global economic outlook 2025: Trump, tariffs, and the trade war"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p><em>This article is contributed by Shan Saeed, Chief Economist at Juwai IQI<\/em><\/p>\n\n\n\n<p>As we enter 2025, the question looms; What does the future hold for global investors? That&rsquo;s the big question. A recent analysis by Mike Bell of JP Morgan London paints a clear picture of the global economic outlook. <\/p>\n\n\n\n<p>The global economic landscape is marked by significant divergence. While the US demonstrates resilience, Europe faces increasing risks of recession. Central banks are expected to continue cutting rates, and we anticipate that the Federal Reserve (Fed) and the Bank of England (BoE) will implement more rate cuts than currently priced in by the markets between now and the end of 2025. <\/p>\n\n\n\n<p>In Europe, the recent PMI business survey data highlights a contraction in activity, particularly in the manufacturing sector. The service sector is also slowing, heightening concerns about a potential recession. The risk of US tariffs on European exports further exacerbates these concerns. We expect the European Central Bank (ECB) to implement an additional 25 basis point rate cut this year. However, internal debates within the ECB about the neutral rate suggest that rate cuts may proceed more cautiously than markets currently anticipate. <\/p>\n\n\n\n<p>The UK economy is also under strain, as business surveys point to a slowdown. The recent budget has influenced the BoE&rsquo;s stance, leading to expectations of more gradual rate cuts. The focus remains on inflation and wage growth, with the potential for deeper cuts if wage growth continues to moderate<\/p>\n\n\n\n<p>In contrast, the US economy remains robust, driven by strong consumer spending and potential policy measures from the Trump administration. While some concerns persist about the labor market, overall growth prospects are positive, with the potential for above-trend growth in the coming year. <\/p>\n\n\n\n<p><strong>Credit Fundamentals and Investment Strategies<\/strong><br>Despite the risk of a European recession, European banks are likely to remain resilient, supported by strong regulatory capital ratios and healthy profitability. With an average common equity tier 1 ratio of 15.4%, these banks are well-equipped to withstand economic shocks. The regulatory buffer to requirements is substantial, averaging 400 basis points, providing a significant cushion against potential downturns<\/p>\n\n\n\n<p>Our investment strategies prioritize maintaining high credit quality, focusing on single-A-rated names and above. This approach enhances portfolio resilience amidst tight spreads on lower-rated credits. We are also selectively adding duration to our portfolios when market conditions present favorable opportunities, particularly in the US and UK, where rate cuts are less aggressively priced. <\/p>\n\n\n\n<p><strong>Conclusion<\/strong><br>While recession risks have increased in Europe, the US outlook remains strong. Our liquidity strategies are<br>well-positioned to navigate these conditions, focusing on credit quality and active duration management to<br>optimize returns.<\/p>\n\n\n\n<p><strong>GDP Outlook for 2025<\/strong> <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1474\" height=\"621\" src=\"https:\/\/iqiglobal-web-revamp.s3.ap-southeast-1.amazonaws.com\/wp\/blog\/wp-content\/uploads\/2025\/01\/image-3.png\" alt=\"\" class=\"wp-image-104171\"><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/multilinkhomes-my.sharepoint.com\/:b:\/g\/personal\/amirah_ibrahim_iqiglobal_com\/ES0Dciciw9BFlSwrIUBjr2cBv28qpqbluyqB9OdQrt80JA?e=0Rl3ss\">Check out newslettere now!<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>This article is contributed by Shan Saeed, Chief Economist at Juwai IQI As we enter 2025, the question looms; What does the future hold for global investors? That&rsquo;s the big question. A recent analysis by Mike Bell of JP Morgan London paints a clear picture of the global economic outlook. The global economic landscape is&hellip;<\/p>\n","protected":false},"author":39,"featured_media":104172,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[9207],"tags":[],"class_list":["post-104167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Global Economic Outlook 2025: Trade Wars and Tariffs<\/title>\n<meta name=\"description\" content=\"Explore the 2025 global economic outlook: US resilience, European recession risks, central bank rate cuts, and investment strategies. Gain insights into market dynamics and opportunities for global investors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global economic outlook 2025: Trump, tariffs, and the trade war\" \/>\n<meta property=\"og:description\" content=\"Explore the 2025 global economic outlook: US resilience, European recession risks, central bank rate cuts, and investment strategies. Gain insights into market dynamics and opportunities for global investors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/\" \/>\n<meta property=\"og:site_name\" content=\"IQI Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IqiGlobal\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-15T06:52:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-26T06:06:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/iqiglobal-web-revamp.s3.ap-southeast-1.amazonaws.com\/wp\/blog\/wp-content\/uploads\/2025\/01\/Social-Media-Masterplan-2025-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Amir Asraf Lee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IQIGlobal\" \/>\n<meta name=\"twitter:site\" content=\"@IQIGlobal\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amir Asraf Lee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/\"},\"author\":{\"name\":\"Amir Asraf Lee\",\"@id\":\"https:\/\/iqiglobal.com\/blog\/#\/schema\/person\/e09b60d989ede33c5891f18d445480ef\"},\"headline\":\"Global economic outlook 2025: Trump, tariffs, and the trade war\",\"datePublished\":\"2025-01-15T06:52:19+00:00\",\"dateModified\":\"2025-02-26T06:06:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/\"},\"wordCount\":445,\"publisher\":{\"@id\":\"https:\/\/iqiglobal.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/iqiglobal-web-revamp.s3.amazonaws.com\/wp\/blog\/wp-content\/uploads\/2025\/01\/Social-Media-Masterplan-2025-1.png\",\"articleSection\":[\"Newsletter\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/\",\"url\":\"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/\",\"name\":\"Global Economic Outlook 2025: Trade Wars and Tariffs\",\"isPartOf\":{\"@id\":\"https:\/\/iqiglobal.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/iqiglobal-web-revamp.s3.amazonaws.com\/wp\/blog\/wp-content\/uploads\/2025\/01\/Social-Media-Masterplan-2025-1.png\",\"datePublished\":\"2025-01-15T06:52:19+00:00\",\"dateModified\":\"2025-02-26T06:06:42+00:00\",\"description\":\"Explore the 2025 global economic outlook: US resilience, European recession risks, central bank rate cuts, and investment strategies. Gain insights into market dynamics and opportunities for global investors.\",\"breadcrumb\":{\"@id\":\"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/#primaryimage\",\"url\":\"https:\/\/iqiglobal-web-revamp.s3.amazonaws.com\/wp\/blog\/wp-content\/uploads\/2025\/01\/Social-Media-Masterplan-2025-1.png\",\"contentUrl\":\"https:\/\/iqiglobal-web-revamp.s3.amazonaws.com\/wp\/blog\/wp-content\/uploads\/2025\/01\/Social-Media-Masterplan-2025-1.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/iqiglobal.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Global economic outlook 2025: Trump, tariffs, and the trade war\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/iqiglobal.com\/blog\/#website\",\"url\":\"https:\/\/iqiglobal.com\/blog\/\",\"name\":\"IQI Blog\",\"description\":\"Your Source for Property Investment, Tips, and Career\",\"publisher\":{\"@id\":\"https:\/\/iqiglobal.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/iqiglobal.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/iqiglobal.com\/blog\/#organization\",\"name\":\"IQI Global\",\"url\":\"https:\/\/iqiglobal.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/iqiglobal.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/iqiglobal-web-revamp.s3.amazonaws.com\/wp\/blog\/wp-content\/uploads\/2023\/03\/cropped-iqi-global-logo.png\",\"contentUrl\":\"https:\/\/iqiglobal-web-revamp.s3.amazonaws.com\/wp\/blog\/wp-content\/uploads\/2023\/03\/cropped-iqi-global-logo.png\",\"width\":480,\"height\":180,\"caption\":\"IQI Global\"},\"image\":{\"@id\":\"https:\/\/iqiglobal.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/IqiGlobal\",\"https:\/\/x.com\/IQIGlobal\",\"https:\/\/www.instagram.com\/iqiglobal\/\",\"https:\/\/tiktok.com\/@iqiglobal?lang=en\",\"https:\/\/www.linkedin.com\/company\/iqi-group\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/iqiglobal.com\/blog\/#\/schema\/person\/e09b60d989ede33c5891f18d445480ef\",\"name\":\"Amir Asraf Lee\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/iqiglobal.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9d6bfceba0c12cd607cf3acab7d9addc6eb921d54c8fb3490d6c8b1cc6d71f28?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9d6bfceba0c12cd607cf3acab7d9addc6eb921d54c8fb3490d6c8b1cc6d71f28?s=96&d=mm&r=g\",\"caption\":\"Amir Asraf Lee\"},\"description\":\"A SEO Strategist in IQI Global, 4 years experience in digital marketing and 2 years in writing\/proofread, content plan &amp; SEO planning. Reach me out by social media below!\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/amirasraflee\/\"],\"birthDate\":\"1998-05-15\",\"gender\":\"Male\",\"knowsAbout\":[\"SEO & Email Marketing\"],\"knowsLanguage\":[\"English\",\"Bahasa Malaysia\"],\"jobTitle\":\"Senior Digital Marketing (SEO & Email Marketing)\",\"url\":\"https:\/\/iqiglobal.com\/blog\/author\/amir-asraf-lee\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Global Economic Outlook 2025: Trade Wars and Tariffs","description":"Explore the 2025 global economic outlook: US resilience, European recession risks, central bank rate cuts, and investment strategies. Gain insights into market dynamics and opportunities for global investors.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/","og_locale":"en_US","og_type":"article","og_title":"Global economic outlook 2025: Trump, tariffs, and the trade war","og_description":"Explore the 2025 global economic outlook: US resilience, European recession risks, central bank rate cuts, and investment strategies. Gain insights into market dynamics and opportunities for global investors.","og_url":"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/","og_site_name":"IQI Blog","article_publisher":"https:\/\/www.facebook.com\/IqiGlobal","article_published_time":"2025-01-15T06:52:19+00:00","article_modified_time":"2025-02-26T06:06:42+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/iqiglobal-web-revamp.s3.ap-southeast-1.amazonaws.com\/wp\/blog\/wp-content\/uploads\/2025\/01\/Social-Media-Masterplan-2025-1.png","type":"image\/png"}],"author":"Amir Asraf Lee","twitter_card":"summary_large_image","twitter_creator":"@IQIGlobal","twitter_site":"@IQIGlobal","twitter_misc":{"Written by":"Amir Asraf Lee","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/#article","isPartOf":{"@id":"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/"},"author":{"name":"Amir Asraf Lee","@id":"https:\/\/iqiglobal.com\/blog\/#\/schema\/person\/e09b60d989ede33c5891f18d445480ef"},"headline":"Global economic outlook 2025: Trump, tariffs, and the trade war","datePublished":"2025-01-15T06:52:19+00:00","dateModified":"2025-02-26T06:06:42+00:00","mainEntityOfPage":{"@id":"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/"},"wordCount":445,"publisher":{"@id":"https:\/\/iqiglobal.com\/blog\/#organization"},"image":{"@id":"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/#primaryimage"},"thumbnailUrl":"https:\/\/iqiglobal-web-revamp.s3.amazonaws.com\/wp\/blog\/wp-content\/uploads\/2025\/01\/Social-Media-Masterplan-2025-1.png","articleSection":["Newsletter"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/","url":"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/","name":"Global Economic Outlook 2025: Trade Wars and Tariffs","isPartOf":{"@id":"https:\/\/iqiglobal.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/#primaryimage"},"image":{"@id":"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/#primaryimage"},"thumbnailUrl":"https:\/\/iqiglobal-web-revamp.s3.amazonaws.com\/wp\/blog\/wp-content\/uploads\/2025\/01\/Social-Media-Masterplan-2025-1.png","datePublished":"2025-01-15T06:52:19+00:00","dateModified":"2025-02-26T06:06:42+00:00","description":"Explore the 2025 global economic outlook: US resilience, European recession risks, central bank rate cuts, and investment strategies. Gain insights into market dynamics and opportunities for global investors.","breadcrumb":{"@id":"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/#primaryimage","url":"https:\/\/iqiglobal-web-revamp.s3.amazonaws.com\/wp\/blog\/wp-content\/uploads\/2025\/01\/Social-Media-Masterplan-2025-1.png","contentUrl":"https:\/\/iqiglobal-web-revamp.s3.amazonaws.com\/wp\/blog\/wp-content\/uploads\/2025\/01\/Social-Media-Masterplan-2025-1.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/iqiglobal.com\/blog\/global-economic-outlook-2025-trade-wars-and-tariffs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/iqiglobal.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Global economic outlook 2025: Trump, tariffs, and the trade war"}]},{"@type":"WebSite","@id":"https:\/\/iqiglobal.com\/blog\/#website","url":"https:\/\/iqiglobal.com\/blog\/","name":"IQI Blog","description":"Your Source for Property Investment, Tips, and Career","publisher":{"@id":"https:\/\/iqiglobal.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/iqiglobal.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/iqiglobal.com\/blog\/#organization","name":"IQI Global","url":"https:\/\/iqiglobal.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/iqiglobal.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/iqiglobal-web-revamp.s3.amazonaws.com\/wp\/blog\/wp-content\/uploads\/2023\/03\/cropped-iqi-global-logo.png","contentUrl":"https:\/\/iqiglobal-web-revamp.s3.amazonaws.com\/wp\/blog\/wp-content\/uploads\/2023\/03\/cropped-iqi-global-logo.png","width":480,"height":180,"caption":"IQI Global"},"image":{"@id":"https:\/\/iqiglobal.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IqiGlobal","https:\/\/x.com\/IQIGlobal","https:\/\/www.instagram.com\/iqiglobal\/","https:\/\/tiktok.com\/@iqiglobal?lang=en","https:\/\/www.linkedin.com\/company\/iqi-group\/"]},{"@type":"Person","@id":"https:\/\/iqiglobal.com\/blog\/#\/schema\/person\/e09b60d989ede33c5891f18d445480ef","name":"Amir Asraf Lee","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/iqiglobal.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9d6bfceba0c12cd607cf3acab7d9addc6eb921d54c8fb3490d6c8b1cc6d71f28?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9d6bfceba0c12cd607cf3acab7d9addc6eb921d54c8fb3490d6c8b1cc6d71f28?s=96&d=mm&r=g","caption":"Amir Asraf Lee"},"description":"A SEO Strategist in IQI Global, 4 years experience in digital marketing and 2 years in writing\/proofread, content plan &amp; SEO planning. Reach me out by social media below!","sameAs":["https:\/\/www.linkedin.com\/in\/amirasraflee\/"],"birthDate":"1998-05-15","gender":"Male","knowsAbout":["SEO & Email Marketing"],"knowsLanguage":["English","Bahasa Malaysia"],"jobTitle":"Senior Digital Marketing (SEO & Email Marketing)","url":"https:\/\/iqiglobal.com\/blog\/author\/amir-asraf-lee\/"}]}},"featured_image_url":"https:\/\/iqiglobal-web-revamp.s3.amazonaws.com\/wp\/blog\/wp-content\/uploads\/2025\/01\/Social-Media-Masterplan-2025-1.png","_links":{"self":[{"href":"https:\/\/iqiglobal.com\/blog\/wp-json\/wp\/v2\/posts\/104167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iqiglobal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iqiglobal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iqiglobal.com\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/iqiglobal.com\/blog\/wp-json\/wp\/v2\/comments?post=104167"}],"version-history":[{"count":3,"href":"https:\/\/iqiglobal.com\/blog\/wp-json\/wp\/v2\/posts\/104167\/revisions"}],"predecessor-version":[{"id":106609,"href":"https:\/\/iqiglobal.com\/blog\/wp-json\/wp\/v2\/posts\/104167\/revisions\/106609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iqiglobal.com\/blog\/wp-json\/wp\/v2\/media\/104172"}],"wp:attachment":[{"href":"https:\/\/iqiglobal.com\/blog\/wp-json\/wp\/v2\/media?parent=104167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iqiglobal.com\/blog\/wp-json\/wp\/v2\/categories?post=104167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iqiglobal.com\/blog\/wp-json\/wp\/v2\/tags?post=104167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}