{"id":103206,"date":"2025-01-06T11:33:43","date_gmt":"2025-01-06T03:33:43","guid":{"rendered":"https:\/\/iqiglobal.com\/blog\/?p=103206"},"modified":"2026-01-09T15:58:47","modified_gmt":"2026-01-09T07:58:47","slug":"2024-market-insight-iqi-global","status":"publish","type":"post","link":"https:\/\/iqiglobal.com\/blog\/2024-market-insight-iqi-global\/","title":{"rendered":"2024 Market Insight: Strong Demand for Homes and Investments in Kuala Lumpur, Johor, and Penang | IQI Global \u00a0"},"content":{"rendered":"\n

Version: B<\/mark><\/a>M<\/mark><\/a><\/em>, CN<\/mark><\/a><\/em><\/strong><\/p>\n\n\n\n

As we enter 2025<\/strong>, the demand for real estate is becoming increasingly active<\/strong>. With more people are either on the hunt<\/mark><\/a> to buy homes<\/strong> or exploring investment opportunities<\/strong>. <\/p>\n\n\n\n

With Malaysia’s property sector prepares for substantial growth, IQI Global noticed a significant uptick in 2024 compared to the previous year. <\/strong> <\/p>\n\n\n\n

Operating in over 30 countri<\/mark><\/a>es<\/mark><\/a><\/strong>, IQI is renowned for its cutting-edge<\/mark><\/a> innovations in prop-tech.<\/p>\n\n\n\n

Leveraging our extensive market expertise, IQI is committed to keeping you informed on the latest trends<\/strong> and opportunities, empowering you to make well-informed investment decisions<\/strong>.<\/p>\n\n\n\n

Here’s IQI Global overall market insight<\/strong> for the year of 2024. <\/p>\n\n\n

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$\"\"$ <\/figure>\n<\/div>\n\n\n
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IQI 2024 Home Market Insight<\/h2>
Project Sales: A Remarkable Growth <\/a>
1. Kuala Lumpur <\/a><\/li>
2. Johor Bahru <\/a><\/li>
3. Penang <\/a><\/li><\/ul><\/li>
Subsale Market: Continued Demand for Pre-Owned Homes <\/a>
1. Kuala Lumpur   <\/a><\/li>
2. Johor Bahru <\/a><\/li>
3. Penang   <\/a><\/li><\/ul><\/li>
Why the Surge in Subsale Properties? <\/a><\/li>
Why Are Rental Rates Higher in Certain Areas? <\/a><\/li>
International Investments: Expanding Horizons <\/a><\/li>
Top 3 Countries for International Investments <\/a>
1. Canada <\/a><\/li>
2. Australia <\/a><\/li>
3. Vietnam<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n
\n\n\n\n
Project Sales: <\/strong>A Remarkable Growth<\/strong> <\/h2>\n\n\n\n
In 2024, IQI Global has experienced a solid increase in total project sales, with 11,691 properties sold<\/strong>, marking a 19% growth<\/strong> from 9,819 in 2023.  <\/p>\n\n\n\n
This surge demonstrates the strong demand for new properties<\/mark><\/a> in Malaysia, particularly in key urban areas including Kuala Lumpur<\/strong>, Johor Bahru<\/strong> and Penang<\/strong>.  <\/p>\n\n\n\n
According to the National Property Information Centre (NAPIC)<\/strong>, the first half of 2024 saw property transaction values soar to RM105.65 billion<\/strong>, an 8% increase<\/strong> in transaction volume compared to 2023. <\/p>\n\n\n
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Source: IQI Malaysia<\/figcaption><\/figure>\n<\/div>\n\n\n
1. Kuala Lumpur<\/strong> <\/h3>\n\n\n\n
$\"\"$ <\/figure>\n<\/div>\n\n\n
Kuala Lumpur stands out as one of Malaysia’s key urban centers<\/mark><\/a>.<\/p>\n\n\n\n
The city is leading the IQI property sales, which is driven by a blend of new projects<\/strong>, ongoing urban redevelopment<\/strong>, and infrastructure growth<\/strong>. These projects include residential<\/strong>, commercial<\/strong>, and mixed-use developments<\/strong>.<\/p>\n\n\n\n
With the ongoing Bandar Malaysia project, IQI observes a rising trend among homebuyers who are focusing on urban locations like the Klang Valley<\/a><\/mark>. <\/p>\n\n\n\n
This area showcases a modern<\/strong>, multifunctional <\/strong>development with residential<\/strong>, commercial<\/strong>, and recreational spaces<\/strong>. <\/p>\n\n\n\n
These projec<\/mark><\/a>ts<\/mark><\/a>, along with the expansion of the MRT and LRT<\/mark><\/a><\/strong> systems, are making Kuala Lumpur a livelier and more connected city<\/mark><\/a>, attracting interest from both local and international buyers. <\/p>\n\n\n\n
As a result, developers are increasingly focusing on sustainable projects<\/strong> that promote integrated living spaces, appealing to property buyers from both local and international<\/strong> markets. <\/p>\n\n\n\n
Moreover, Kuala Lumpur’s reputation as a hub for international business<\/mark> <\/a>and tourism attracts high-net-worth individuals eager to invest in the city’s premium real estate sector. <\/p>\n\n\n
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Source: IQI Global<\/figcaption><\/figure>\n<\/div>\n\n\n
2. Johor Bahru <\/strong> <\/h3>\n\n\n\n
$\"\"$ <\/figure>\n<\/div>\n\n\n
Johor has already solidified its position as one of the fastest-growing states for IQI project sales, driven largely by its strategic location and strong cross-border connections<\/strong>. <\/p>\n\n\n\n
In 2024, Johor has seen a surge of demand in the property sector, with more international buyers and investors looking to settle in Johor Bahru<\/mark><\/a>. <\/p>\n\n\n\n
The Iskandar Puteri<\/strong> project for example, continues to be a key catalyst for IQI Johor’s property market growth.  <\/p>\n\n\n\n
As a planned economic region, Iskandar Puteri focuses on sectors like education<\/strong>, healthcare<\/strong>, logistics<\/strong>, and tourism<\/strong>, attracting both domestic and international investors. <\/p>\n\n\n\n
Other than that, during the 2025 Malaysia Budget<\/mark><\/a> presentation, the MADANI government<\/strong> announced plans to revitalise the long-neglected Forest City<\/strong>. <\/p>\n\n\n\n
This project<\/mark><\/a> is likely to boost the local economy and generate a significant number of jobs, particularly in the duty-free zone<\/strong>, and is expected to attract both local and international investors. <\/p>\n\n\n
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$\"\"$ <\/figure>\n<\/div>\n\n\n
Additionally, Johor’s proximity to Singapore<\/strong>, a leading global financial center, presents unique opportunities for developers and investors alike. <\/p>\n\n\n\n
The nearly completed RTS Link<\/strong> will facilitate travel<\/mark><\/a> between Malaysia and Singapore, enhancing accessibility. This development not only improves travel but also opens numerous earning possibilities, potentially in Singapore dollars<\/strong>. <\/p>\n\n\n\n
The ease of cross-border movement is likely to result in a steady stream of workers, professionals, and investors from Singapore, driving up the demand for affordable housing<\/strong>, commercial properties<\/strong>, and rental options<\/strong> in Johor. <\/p>\n\n\n\n
3. Penang<\/strong> <\/h3>\n\n\n\n
$\"\"$ <\/figure>\n<\/div>\n\n\n
Penang’s government has really taken the lead in urban development<\/a><\/mark>, pushing for modern infrastructure<\/strong> and revitalisation projects that are transforming the area<\/mark>.<\/a> So, it makes total sense that Penang is one of the top property hotspots<\/strong> for IQI. <\/p>\n\n\n\n
Projects such as the Penang Transport Master Plan (PTMP)<\/strong>—which includes new highways, light rail transit<\/mark><\/a> systems, and an underwater tunnel—boosted connectivity and urban growth.  <\/p>\n\n\n\n
Penang is also rapidly growing as a key player in Malaysia’s tech scene<\/strong>. The state is home to a thriving electronics and semiconductor<\/strong> industry, making it a key destination for tech professionals and multinational companies. <\/p>\n\n\n\n
Developers in Penang are also reportedly shifting their focus on sustainable living solutions, with many new projects offering eco-friendly<\/strong> features and energy-efficient<\/strong> designs.  <\/p>\n\n\n\n
Subsale Market: Continued Demand for Pre-Owned Homes<\/strong> <\/h2>\n\n\n\nIQI Global’s data also reveals an active subsale<\/mark><\/a> market in 2024, with a total of 9,546 pre-owned<\/strong> homes sold.  <\/p>\n\n\n\n
Additionally, 22,895<\/strong> rental properties were transacted, indicating a healthy demand for both ownership and rental opportunities. <\/p>\n\n\n
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$\"\"$ <\/figure>\n<\/div>\n\n\n
1. Kuala Lumpur<\/strong>  <\/h3>\n\n\n\n
As Malaysia’s number one capital, Kuala Lumpur<\/strong> maintains a significant influence in the subsale and rental property sectors. <\/p>\n\n\n\n
The city boasts appealing rental yields<\/strong>, thanks to its vibrant business and cultural environment, which drives strong demand for both commercial and residential real estate, supported by a high influx of expatriates<\/strong>, professionals<\/strong>, and corporate tenants<\/strong>. <\/p>\n\n\n\n
For investors<\/strong>, Kuala Lumpur represents a compelling choice for subsale properties, as they seek to capitalise on the city’s continuous growth<\/mark><\/a> and development. <\/p>\n\n\n\n
The improving infrastructure and robust economy provide promising opportunities for long-term investment<\/strong> gains. <\/p>\n\n\n
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$\"\"$ <\/figure>\n<\/div>\n\n\n
2. Johor Bahru <\/strong> <\/h3>\n\n\n\n
Johor also continues to see an influx of buyers and renters looking for affordable properties<\/strong> with easy access to Singapore.  <\/p>\n\n\n\n
The demand for housing in Johor is largely driven by its proximity to Singapore<\/strong>’s thriving economy, as well as the region’s growing infrastructure projects.  <\/p>\n\n\n\n
Whether for investment purposes or relocation, Johor remains an attractive destination for both homebuyers<\/strong> and renters<\/strong>. <\/p>\n\n\n
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$\"\"$ <\/figure>\n<\/div>\n\n\n
3. Penang<\/strong>  <\/h3>\n\n\n\n
As for Penang, the state continues to be one of the most sought-after states for subsale properties <\/strong>due to its status as a thriving tech hub and a major tourist destination.  <\/p>\n\n\n\n
The state’s unique blend of modern urban development<\/strong> and rich cultura<\/strong>l heritage makes it a highly desirable place to live and invest in.  <\/p>\n\n\n\n
Rental demand is also high, especially in areas near Penang’s key commercial districts like Bayan Lepas<\/strong>, where both locals and expatriates are looking for quality homes<\/strong>. <\/p>\n\n\n
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$\"\"$ <\/figure>\n<\/div>\n\n\n
Why the Surge in Subsale Properties?<\/strong> <\/h2>\n\n\n\n
IQI market reports that buyers often prefer subsale homes<\/strong> as they offer more affordable<\/mark><\/a> pricing compared to newly launched developments.  <\/p>\n\n\n\n
Additionally, subsale properties are available for immediate occupancy<\/strong>, which is a key factor for those looking for faster living<\/strong> arrangements or investment returns<\/strong>. <\/p>\n\n\n\n
Why Are Rental Rates Higher in Certain Areas?<\/strong> <\/h2>\n\n\n\n
Rental demand tends to be higher in locations with ample job opportunities<\/strong>, office spaces<\/strong>, and access to industrial zones<\/strong>.  <\/p>\n\n\n\n
In hub-focused states like Kuala Lumpur<\/strong>, Johor Bahru<\/strong> or Penang<\/strong>, for example, factories and corporate offices draw in workers from various industries, creating a natural demand for rental properties. <\/p>\n\n\n
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$\"\"$ <\/figure>\n<\/div>\n\n\n
International Investments: Expanding Horizons<\/strong> <\/h2>\n\n\n\n
IQI Global has expanded its reach to 30 countries <\/strong>worldwide, strengthening its position as a global player in real estate.  <\/p>\n\n\n\n
The international market continues to grow, with significant opportunities emerging in several key countries. <\/p>\n\n\n\n
Top 3 Countries for International Investments<\/strong> <\/h2>\n\n\n\n1. Canada<\/strong> <\/h3>\n\n\n\n
$\"\"$ <\/figure>\n<\/div>\n\n\n
Canada has become an attractive destination<\/mark><\/a> for international property investors. In 2015, IQI Global announced IQI Canada<\/strong>; offering abundant of opportunities for buyers<\/strong>, investors<\/strong>, and sellers alike<\/strong>.   <\/p>\n\n\n\n
Back during its launched in April 2015, the Canadian property market experienced a significant surge of 17%<\/strong>, and today, it continues to attract foreign<\/strong> investors.  <\/p>\n\n\n\n
The market has demonstrated resilience and adaptability, fueled by immigration<\/strong>, population growth<\/strong>, and a robust economy<\/strong>.  <\/p>\n\n\n\n
The country actively encourages foreign residents<\/mark><\/a> and workers to support its economy, and many Canadians working abroad are fuelling the demand for real estate<\/strong>.  <\/p>\n\n\n\n
As a result, Canada continues to be a preferred market for foreign property<\/strong> investors. <\/p>\n\n\n\n
2. Australia<\/strong> <\/h3>\n\n\n\n
$\"\"$ <\/figure>\n<\/div>\n\n\n
Australia remains a popular destination<\/mark><\/a> for international students,<\/strong> particularly from Asia, thanks to its affordable education<\/strong> system.  <\/p>\n\n\n\n
Since its establishment in 2019, IQI Australia<\/strong> has been dedicated to offering property ser<\/mark><\/a>vices<\/mark><\/a> to both local and international clients, helping them navigate the ever-evolving Australian real estate market<\/strong>. <\/p>\n\n\n\n
In 2024, the strong demand for student housing<\/strong>—both for rental and purchase—has played a key role in boosting the overall property market. This demand is driven by the growing influx of international students<\/strong> seeking accommodation<\/strong>. <\/p>\n\n\n\n
Moreover, the trend of parents investing in properties for their children has further contributed to the surge in demand, particularly in major cities such as Sydney<\/strong>, Melbourne<\/strong>, and Brisbane<\/strong>. <\/p>\n\n\n\n
3. Vietnam<\/strong><\/h3>\n\n\n\n
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<\/p>\n\n\n\n
Vietnam is rapidly emerging as a cost-effective<\/mark><\/a> and stable market<\/mark><\/a> for property investments, particularly in the hospitality and tourism sectors. <\/p>\n\n\n\n
With three strategically<\/strong> located offices across the country<\/mark>,<\/a> IQI Global has closely observed the growing demand for real estate in Vietnam. <\/p>\n\n\n\n
With strong economic growth and U.S. investments (such as Trump’s initiatives<\/mark><\/a>), Vietnam’s property market offers a range of opportunities.  <\/p>\n\n\n\n
The country’s abundant natural resources<\/strong>, vibrant culture<\/strong>, and flourishing tourism industry<\/strong> further enhance its appeal, offering investors promising prospects across various real estate segments.  <\/p>\n\n\n\n
With its dynamic growth and evolving infrastructure, Vietnam continues to be an attractive destination for savvy property investors<\/strong>. <\/p>\n\n\n\n
In conclusion, IQI property market<\/mark><\/a> in 2024 continues to show a consistent upward trajectory compared to 2023, as highlighted by the strong sales in both new developments<\/strong> and subsale properties<\/strong>.  <\/p>\n\n\n\n

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