TL;DR

Eight years ago, IQI Sabah began with just 13 property agents. Today, it has grown into a thriving community of more than 3,000 agents, led by Sabah Branch Leader Joel Low. While the numbers are impressive, Joel believes the real achievement lies elsewhere. It is in seeing people build better careers, gain financial confidence, and create opportunities they once thought were out of reach. Through real stories from Sabah agents and a strong support ecosystem, this is the story of how IQI continues Changing Lives, Realizing Dreams.

Key Takeaways

• IQI Sabah has grown from 13 agents to more than 3,000 in just eight years under Joel Low’s leadership.
• The team’s success is measured not only by business growth but by the lives and careers transformed along the way.
• Many Sabah agents have achieved milestones such as buying homes, earning six-figure incomes, travelling overseas and becoming team leaders.
• IQI empowers agents with technology, training, mentorship and opportunities that support long-term career growth.
• Today, IQI Sabah contributes to property transactions worth well over RM1 billion annually across project sales, secondary market transactions and rentals.

More Than Growing a Business, It Was About Building People’s Future

When people talk about success in real estate, they often think about impressive sales numbers, luxury homes or high commissions.

For Joel Low, the story is different.

While leading IQI Sabah from a small team of just 13 property agents to a community of more than 3,000 agents, the milestone he speaks about most is not the number itself.

Instead, he talks about the people.

The single mother who found financial stability.

The young professional who never imagined owning a home.

The aspiring leader who built a successful team after starting with no industry experience.

For Joel, these stories represent the true meaning of success.

“The biggest achievement I have with IQI is transforming the lives of our agents, especially here in Sabah.”

That belief has shaped IQI Sabah over the past eight years, helping it grow into one of the largest and most active real estate communities in the state.

Today, the team supports thousands of property professionals while facilitating property transactions worth well over RM1 billion every year, covering new project sales, secondary market transactions and rental properties across Sabah.

Behind those numbers are thousands of individual stories, each beginning with someone deciding to take a chance on themselves.

Meet Joel Low, The Leader Behind IQI Sabah

Originally from Kuala Lumpur, Joel Low has called Sabah home for more than 20 years.

After joining IQI eight years ago, he was entrusted with leading the company’s expansion in Sabah. At the time, the team consisted of only 13 agents.

Building a successful real estate community from such a small starting point was never going to happen overnight.

It required patience, consistent leadership and a clear vision.

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Rather than focusing only on recruitment, Joel believed in building a culture where people could continue learning, supporting one another and growing together.

That philosophy continues to influence how IQI Sabah operates today.

Looking back on the journey, Joel remains humbled by how far the community has come.

“I started with 13 people, but today IQI Sabah has more than 3,000 agents.”

While that growth is remarkable, Joel believes the number only tells part of the story.

Every new agent represents a family striving for a better future, someone pursuing greater financial independence or an individual looking for a meaningful career change.

This people-first mindset has become one of the defining characteristics of IQI Sabah.

Success Isn’t Measured Only by Income

Ask Joel what achievement makes him most proud, and his answer has very little to do with commission.

Instead, he immediately talks about the people whose lives have changed.

Throughout the years, he has watched individuals from different backgrounds discover opportunities they never thought possible.

Some were supporting families on limited incomes.

Some were single mothers searching for greater financial stability.

Others simply wanted a career where their effort could directly influence their future.

Many arrived with uncertainty.

Today, many have become successful negotiators, respected team leaders and mentors who are now helping others follow the same path.

“It’s not about monetary success. It’s about changing lives. Because of this platform, IQI, we can achieve this.”

For Joel, success creates a ripple effect.

When one person grows, they often inspire others around them.

A new negotiator becomes a top performer.

A top performer becomes a leader.

A leader builds a team.

That team creates even more opportunities for others.

It is this cycle of growth that has helped IQI Sabah continue expanding while maintaining a strong sense of community.

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A Community Built on Support, Not Competition

Real estate is often seen as an individual profession.

Many imagine agents working independently, competing for listings and chasing sales.

Joel believes success becomes much more sustainable when people succeed together.

Over the years, IQI Sabah has focused on creating an environment where experienced leaders actively mentor new agents, knowledge is shared openly and achievements are celebrated as a team.

This collaborative culture has allowed many newcomers to develop confidence much faster than they expected.

Instead of feeling like they have to navigate the industry alone, agents are surrounded by experienced professionals who are willing to guide them through every stage of their journey.

For many, that support becomes just as valuable as the income they eventually earn.

Because while property transactions may begin with homes, they are ultimately built on relationships, trust and people helping people.

That philosophy continues to define IQI Sabah today.

Join a Community That Grows Together

Behind every success story is a team that believes in helping each other grow. At IQI Sabah, you’ll be supported by experienced leaders, practical training and a community that celebrates every milestone, big or small.

Find out how you can become part of a team that’s committed to helping you succeed.

More Than Numbers, A Growing Impact Across Sabah

The growth of IQI Sabah can also be seen through its contribution to the state’s property market.

Today, the Sabah team includes hundreds of registered real estate negotiators supported by experienced agency leaders, serving buyers, sellers, investors and tenants across the state.

Collectively, the team facilitates property transactions worth well over RM1 billion annually, spanning new developments, secondary market sales and rental transactions.

These figures reflect not only the scale of the business, but also the trust placed in IQI Sabah by homeowners, developers and property investors.

Sabah continues to be one of Malaysia’s most exciting property markets, offering opportunities across new developments, subsale homes and investment properties. If you’d like to understand the market better, explore our latest Sabah Property Market Guide.

Yet for Joel, the most meaningful number remains impossible to measure.

It is the number of lives that have been transformed through opportunity, mentorship and a supportive community.

And as the team continues to grow, he believes there are many more success stories still waiting to be written.

Real Stories That Reflect IQI Sabah’s Mission

Behind every milestone achieved by IQI Sabah is a story that begins with someone taking a chance on themselves.

Some joined with no experience in real estate. Others were searching for a more stable income or greater flexibility to support their families. While every journey is different, they all share one thing in common. They found a platform that helped them grow, supported by mentors, teammates and opportunities that rewarded hard work.

Here are just a few of the many stories that continue to shape the IQI Sabah community.

From Starting Over to Becoming a Team Leader in Just One Year

For Fadzreen Shahira Rusli, joining IQI was more than changing jobs. It was the beginning of a completely different future.

Like many people entering the real estate industry, she started from zero. There were no guarantees of success, only the willingness to learn and put in the effort.

Within a relatively short period, her hard work began to pay off.

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She successfully purchased two homes, upgraded her car and achieved a six-figure annual income, milestones she once thought would take much longer to accomplish.

Her achievements extended beyond financial success. Through IQI’s incentive programme, she earned the opportunity to travel to Europe, a destination she had never imagined visiting before entering the industry.

Her dedication also earned recognition within the company. In a single year, she received five awards and progressed from negotiator to Team Leader, demonstrating how quickly growth is possible when consistent effort is matched with the right support.

Her journey reflects how continuous learning and mentorship can accelerate career growth, something IQI supports through structured coaching and professional development.

Looking back, Fadzreen credits both her determination and the opportunities provided by IQI for helping her reach this stage.

“I started from zero, but today I’ve achieved financial freedom, bought two homes and become a team leader. Everything became possible through IQI.”

Today, she is no longer focused only on her own success. As a leader, she now guides and mentors others who are beginning their own real estate journey.

Her story reflects something Joel often talks about. Success doesn’t stop with one person. It creates opportunities for many more.

From an RM1,800 Salary to Exploring the World

Everyone has their own definition of success.

For Lis, success meant creating experiences she never thought were possible.

Before entering the real estate industry, she earned a monthly salary of around RM1,800.

Today, after three years with IQI Elite Sabah, her career has taken her much further than she expected.

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One of her proudest achievements isn’t a trophy or commission cheque. It’s the opportunity to travel the world.

Through IQI’s incentive programmes, Lis has visited Chongqing in China, Turkey and Bali, fully sponsored by the company.

These trips became memorable milestones, not simply because of the destinations themselves, but because they represented how much her life had changed.

Professionally, her income has also grown significantly, reaching five to six figures in certain months, something she says would have been difficult to imagine before joining the industry.

While the financial rewards are meaningful, she believes the experiences and personal growth have been equally valuable.

“One of my biggest achievements is being able to travel to three different countries with IQI. Those experiences are something I’ll always remember.”

Her journey is another reminder that success looks different for everyone.

For some, it means buying a home.

For others, it means creating memories they once believed were beyond their reach.

Consistency Can Change Everything

For another Sabah agent recognised during the IQI Sabah Prestige Awards, the biggest difference after joining IQI wasn’t simply earning more.

It was earning more consistently.

Before joining IQI, the agent had already been working in real estate but found that income fluctuated from month to month, making long-term financial planning difficult.

After joining IQI, things gradually changed.

With stronger support, better systems and access to more opportunities, income became significantly more stable.

Today, the agent has progressed from earning around RM1,800 previously to achieving five to six-figure monthly earnings, while also reaching the prestigious Million Dollar Achiever milestone.

Receiving recognition during the Sabah Prestige Awards was a proud moment, but it represented something much bigger than an award.

It symbolised years of perseverance, continuous learning and the confidence that comes from being recognised by peers and leaders.

As shared during the awards night,

“Since joining IQI, I’ve achieved my Million Dollar Achiever milestone. I’ll continue working hard, and I hope others watching this realise they can achieve it too.”

Stories like these highlight an important truth.

Success rarely happens overnight.

It is built through consistency, support and the willingness to keep improving every day.

A Culture That Celebrates Every Achievement

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At IQI Sabah, achievements are celebrated because they represent real people reaching meaningful milestones.

Throughout the year, agents are recognised through appreciation events such as the Sabah Prestige Awards, where outstanding performances, leadership and team achievements are celebrated together.

Recognition extends far beyond sales performance alone.

It also reflects leadership development, personal growth, teamwork and the positive impact agents create within their communities.

For many agents, standing on stage to receive an award is not simply about receiving a trophy.

It is the moment they realise how far they have come.

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For someone who once worried about paying monthly commitments, receiving recognition alongside hundreds of fellow professionals becomes a powerful reminder of what is possible through dedication and perseverance.

These celebrations also inspire newer agents, showing them that every top performer once started exactly where they are today.

The Platform Behind Every Success Story

While every journey is unique, many successful agents share one common advantage.

They are supported by an ecosystem designed to help them succeed.

At IQI, agents are never expected to build their careers alone. They are equipped with the tools, resources and guidance needed to grow confidently, whether they are new to the industry or experienced professionals looking to reach the next level.

Some of the ways IQI empowers its agents include:

Access to More Than 1,000 Property Projects

Agents have access to an extensive portfolio of residential, commercial and international developments, allowing them to serve a wider variety of buyers and investors while expanding their business opportunities.

AI-Powered Technology That Works Smarter

IQI continues investing in digital innovation, providing agents with AI-powered tools, marketing solutions and productivity platforms that simplify everyday work, improve efficiency and allow more time to focus on clients.

Many of these tools are available through Atlas SuperApp, helping agents manage listings, marketing and client activities more efficiently.

Weekly Coaching and Mentorship

Learning never stops. Regular coaching sessions, practical training and mentorship from experienced leaders help agents continuously sharpen their skills, build confidence and stay updated with market trends.

Explore how IQI Academy helps agents continue developing throughout their careers.

Faster Commission Payouts

Cash flow matters, especially for self-employed professionals.

Eligible commission payouts can be processed in as fast as five days, allowing agents to enjoy the rewards of their hard work sooner.

Agents can also estimate their potential earnings using IQI’s Commission Calculator.

Recognition That Goes Beyond Income

Success at IQI is celebrated in many ways.

From overseas incentive trips and Apple gadget rewards to leadership awards and milestone recognitions, agents are encouraged and rewarded throughout their journey.

Opportunities Beyond Borders

As part of a global real estate network, IQI also opens doors to cross-border property transactions and international collaborations, giving agents opportunities to serve clients both within Malaysia and overseas.

Together, these initiatives help create an environment where agents are empowered not just to close more transactions, but to build sustainable, long-term careers.

Why IQI Sabah Continues to Attract Thousands of Property Professionals

Every successful agent has a different story.

Some join because they are looking for a career change. Others want greater flexibility, a higher income or the opportunity to build something of their own.

While their goals may differ, many discover that success becomes much easier when they have the right people, the right systems and the right support behind them.

That is one of the reasons IQI Sabah has continued to grow over the past eight years.

Rather than simply recruiting agents, the focus has always been on helping people build sustainable careers through continuous learning, collaboration and innovation.

Today, thousands of agents across Sabah are supported by an ecosystem designed to help them work smarter, serve clients better and continue growing throughout their careers.

Empowering Agents at Every Stage of Their Journey

Starting a career in real estate can feel overwhelming.

There is a lot to learn, from understanding the property market and building client relationships to marketing listings and negotiating transactions.

At IQI, new and experienced agents are supported every step of the way through a combination of technology, training and mentorship.

Some of the key benefits available to IQI agents include:

Access to More Than 1,000 Property Projects

Finding the right property for clients is one of the most important parts of being a real estate professional.

IQI agents have access to more than 1,000 local and international property projects, allowing them to match buyers and investors with a wider range of opportunities while expanding their own business potential.

AI-Powered Technology That Helps Agents Work Smarter

Technology continues to reshape the real estate industry, and IQI is committed to staying ahead.

Agents have access to AI-powered tools, digital marketing platforms and productivity solutions that simplify daily tasks, making it easier to generate marketing content, manage leads and focus on delivering better service to clients.

Weekly Coaching and Mentorship

Behind every successful agent is someone willing to guide them.

From regular coaching sessions to leadership development programmes, IQI encourages a culture where experienced professionals actively support newcomers, helping them gain confidence and develop practical skills.

Faster Commission Payouts

For many self-employed professionals, consistent cash flow is important.

IQI offers eligible commission payouts in as fast as five days, allowing agents to enjoy the rewards of their hard work sooner.

Recognition That Motivates Growth

Success deserves to be celebrated.

Outstanding performers have opportunities to earn overseas incentive trips, Apple gadget rewards and recognition through company awards and leadership programmes.

As seen through the stories of Fadzreen, Lis and many other Sabah agents, these experiences become memorable milestones that reflect years of dedication and perseverance.

Home Bonus Opportunities

One of the unique initiatives available within IQI is the Home Bonus Programme, where eligible agents have the opportunity to receive housing support worth up to RM500,000*.

For many agents, this represents more than just a financial incentive. It reflects IQI’s long-term commitment to helping its people achieve important life goals beyond their careers.

*Terms and conditions apply.

Borderless Opportunities Across the Globe

As part of IQI Global, agents are connected to an international real estate network spanning more than 30 countries.

This allows them to explore cross-border property transactions, collaborate with international colleagues and assist clients looking for investment opportunities both within Malaysia and overseas.

In today’s increasingly connected property market, these opportunities open doors that extend far beyond local boundaries.

More Than a Career. A Community That Grows Together

One of the themes that appears throughout every conversation with Joel and the Sabah agents is community.

Success is rarely described as an individual achievement.

Instead, it is often shared with mentors who offered guidance, teammates who provided encouragement and leaders who believed in someone’s potential before they believed in themselves.

This culture of collaboration has helped transform IQI Sabah into far more than a workplace.

It has become a community where people celebrate each other’s achievements, learn together and continue inspiring the next generation of property professionals.

For Joel, that has always been the goal.

Growing a business is important.

Growing people is even more meaningful.

Looking Ahead: The Next Chapter for IQI Sabah

From a team of just 13 agents to a community of more than 3,000, IQI Sabah’s journey is a reminder that meaningful growth takes time, commitment and a clear purpose.

The numbers are certainly impressive.

Thousands of agents.

Property transactions worth well over RM1 billion annually.

Kota Kinabalu continues to play an important role in Sabah’s growing property market. Learn more about why the city continues attracting homeowners and investors.

Countless awards and recognitions.

But behind every statistic is a person who decided to take the first step towards building a better future.

Some wanted greater financial stability.

Some wanted more freedom with their time.

Others simply wanted a career where their effort could directly shape their success.

Today, many of them have achieved milestones they once thought were impossible.

And as IQI Sabah continues to grow, new success stories are being written every day.

Your Story Could Be the Next One We Tell

Eight years ago, Joel Low started with a team of just 13 agents.

Today, IQI Sabah has grown into a thriving community of more than 3,000 property professionals, with countless stories of people who have built rewarding careers, achieved financial freedom and created opportunities they once thought were beyond reach.

None of those stories happened overnight. They all began with one decision to take the first step.

The stories you’ve read aren’t promises. They’re real experiences from real people who chose to believe in their potential and worked hard to achieve their goals with the support of the right platform and community.

Whether you’re exploring a new career, looking for greater flexibility or ready to unlock your next level of growth, your journey could start today.

Join a community that’s committed to helping you grow, succeed and make a difference, not just in your own life, but in the lives of the people you serve.

Changing Lives. Realizing Dreams.

Ready to begin your journey? Connect with the IQI Sabah team today and discover what your future could look like.

About IQI Sabah

IQI Sabah is part of IQI Global, one of the world’s leading real estate networks with a presence in more than 30 countries. Led by Sabah Branch Leader Joel Low, the Sabah team has grown from just 13 agents to a thriving community of more than 3,000 property professionals over the past eight years.

Driven by innovation, collaboration and a people-first culture, IQI Sabah continues to empower individuals through technology, mentorship, professional development and opportunities that extend beyond borders, helping agents build rewarding careers while serving homeowners, buyers and investors across Sabah.

Continue reading:

• Juwai IQI names business strategist Joel D. Warady as board advisor
• 10 Flexible Careers in Malaysia That Offer Freedom and High Income Potential
• How Much Do Property Agents Really Earn in Malaysia? (The Truth Revealed!)
• Juwai IQI: Sabah’s property mart to rebound next year, prices to trail national trends
• Sabah’s Housing Boom: How It Became More Than Just ‘Tourism Spot’ 

The post From 13 to More Than 3,000 Agents: How Joel Low Built IQI Sabah Into One of Malaysia’s Largest Real Estate Communities appeared first on IQI Blog.

For many Malaysians, Sabah means one thing: Vacation.

Golden sunsets at Tanjung Aru. Island hopping in clear blue waters. Fresh seafood by the waterfront. Mount Kinabalu rising in the background.

But Kota Kinabalu is no longer just a travel destination.

Behind its relaxed image, structural economic changes are happening. Tourism growth, airport connectivity, infrastructure upgrades and housing development are aligning.

And when tourism, infrastructure and property demand move together, markets evolve.

This is where Kota Kinabalu property investment starts entering serious conversations.

Key Takeaways:

• Kota Kinabalu tourism growth is strengthening rental demand.
• RM 6.9 billion allocated to Sabah supports infrastructure upgrades.
• City-centre condo prices averaging RM400–RM700 psf remain competitive.
• Peak occupancy of 70–80% and 5–7% yields indicate measurable performance.
• The city appears to be in an earlier property market cycle compared to Penang

Is Kota Kinabalu More Than Just a Travel Destination?

Kota Kinabalu, or KK, is the capital of Sabah in East Malaysia. It is the gateway to island tourism, marine parks and Mount Kinabalu.

What makes Kota Kinabalu different from other Malaysian cities?

• An urban city centre
• Island access within 15–20 minutes
• Mountain and eco-tourism
• Diving and marine parks
• Cruise arrivals
• Strong food and lifestyle culture
  

Very few Malaysian cities combine city living and island proximity this closely.

Cities built on experience tend to attract repeat visitors. Repeat visitors create steady demand for accommodation. Steady demand supports property performance.

Unlike Kuala Lumpur or Penang, Kota Kinabalu property prices have not fully priced in its tourism positioning.

Tourism Growth Is Supporting Property Demand In Kota Kinabalu

Tourism in Sabah has long been important, but what is different today is alignment.

The federal government has allocated RM 6.9 billion to Sabah, focusing on:

• Transport upgrades
• Public facilities
• Tourism infrastructure
• Urban improvements

When infrastructure improves, property demand often follows with a delay.

This timing gap is important for investors.

Tourism Foundation Snapshot

Markets grow when policy, infrastructure and demand align. Kota Kinabalu is beginning to show that alignment.

The Airport Effect: Connectivity as a Growth Driver

Kota Kinabalu International Airport is Sabah’s main entry point. Nearly every tourist and business traveler passes through it.

It connects KK directly to:

• Kuala Lumpur
• Singapore
• Key regional Asian cities
• Major East Malaysian towns
  

Historically, airports act as economic signals. When passenger movement increases, accommodation demand usually follows.

Infrastructure often improves before property prices adjust.

For investors, understanding this sequence is critical

Rental Performance and Yield Reality In Kota Kinabalu

Let’s talk numbers.

In the Kota Kinabalu property market, well-located units have shown:

• 70–80% peak occupancy rates
• 5–7% estimated net annual yields
• RM40,000–RM70,000 annual rental income for strong-performing units
  

However, returns depend heavily on:

• Location within the city
  
• Building approval for short-term rental
  
• Layout efficiency
  
• Management quality
  

Investors targeting the city centre, Jesselton and waterfront zones typically see stronger demand due to tourist foot traffic.

In tourism-driven markets, convenience and accessibility matter more than unit size.

The key principle: Selection drives performance, not speculation

Kota Kinabalu vs Penang vs Langkawi: A Practical Comparison

Investors comparing Kota Kinabalu property investment often look at Penang and Langkawi.

Penang is a mature tourism and heritage market. Property prices are higher, and much of its growth is already reflected in values.

Langkawi is strongly leisure-driven, focused on resort and seasonal tourism.

Kota Kinabalu offers a different balance:

• Urban city centre with daily activity
  
• Direct access to islands and marine tourism
  
• Competitive entry prices
  
• Moderate short-term rental competition

For investors, the difference is simple.

Penang offers stability.
Langkawi offers resort appeal.
Kota Kinabalu offers earlier-cycle positioning with tourism-driven property demand.

Markets that are not yet fully priced often present stronger medium-term upside.

Property Prices, Urban Growth and Market Cycle

The Kota Kinabalu property market remains competitively priced, with many city-centre units averaging RM400 to RM700 per square foot. Compared to Kuala Lumpur and Penang, this suggests Kota Kinabalu is still in an earlier growth phase.

Lower entry prices offer:

• Smaller capital commitment
• Better downside protection
• More room for gradual appreciation

At the same time, waterfront upgrades, mixed-use projects and serviced apartments are reshaping the city core.

Property markets usually move in stages:

Infrastructure upgrades → Developer activity → Price recognition.

Kota Kinabalu appears to be in the middle stage — where fundamentals are strengthening but prices remain moderate.

That positioning often attracts early-cycle investors.

What Smart Investors Should Evaluate

Emerging markets require discipline.

Before investing in Kota Kinabalu, investors should review:

• Strata regulations and short-term rental approval
• Building management standards
• Long-term maintenance quality
• Proximity to transport and tourist hubs
• Upcoming development plans
  

Location remains critical. Areas near the city centre and waterfront, particularly Jesselton, continue to attract attention due to accessibility and tourist flow.

A strong investment is built on consistent demand, not short-term excitement.

Balanced growth is healthier than rapid price spikes.

Final Thoughts: Is This the Right Time to Look East

Kota Kinabalu is slowly moving beyond its image as just a tourist destination. With RM6.9 billion allocated to Sabah, stronger infrastructure and steady tourism demand, the fundamentals are becoming clearer.

The Kota Kinabalu property market is still reasonably priced compared to more mature cities. At the same time, urban upgrades and new developments show growing long-term confidence.

The key question is simple.

Is this the moment before broader market recognition?

For investors willing to look beyond Kuala Lumpur and Penang, Sabah may offer an earlier-stage opportunity backed by tourism growth and improving connectivity.

Sometimes, the quieter markets tell the stronger long-term story.

FAQ

Considering Kota Kinabalu property investment? Leave your details and an IQI advisor will help you evaluate the market and next steps.

Continue Reading:

• Sabah’s Housing Boom: How It Became More Than Just ‘Tourism Spot
• Kota Kinabalu: IQI Global’s New Step
• Juwai IQI: Sabah’s property mart to rebound next year

References:

• Airbtics. (2025). Annual Airbnb revenue in Kota Kinabalu, Malaysia. https://airbtics.com/annual-airbnb-revenue-in-kota-kinabalu-malaysia/
• Christopher Elliott. (2025, September 20). In Kota Kinabalu, a fragile balance between sustainability and tourism. Forbes. https://www.forbes.com/sites/christopherelliott/2025/09/20/in-kota-kinabalu-a-fragile-balance-between-sustainability-and-tourism/
• Daily Express. (2026, February). Kota Kinabalu to soon have longest waterfront. https://www.dailyexpress.com.my/news/271868/kota-kinabalu-to-soon-have-longest-waterfront
• STAah Blog. (n.d.). 10 reasons why I love Kota Kinabalu. https://blog.staah.com/featured/10-reasons-why-i-love-kota-kinabalu
• The Borneo Post. (2026, February 16). Stronger ringgit and its impact on Malaysia and Sabah. https://www.theborneopost.com/2026/02/16/stronger-ringgit-and-its-impact-on-malaysia-and-sabah/
• The Star. (2025, April 7). Bangkuai calls for more tourism investments in rural Sabah. https://www.thestar.com.my/news/nation/2025/04/07/bangkuai-calls-for-more-tourism-investments-in-rural-sabah
• The Star. (2025, July 4). Sabah attracts growing interest from Kazakhstan in tourism and business. https://www.thestar.com.my/news/nation/2025/07/04/sabah-attracts-growing-interest-from-kazakhstan-in-tourism-and-business
• The Vibes. (n.d.). KK airport drives Sabah’s tourism, business and trade growth. https://www.thevibes.com/articles/news/115457/kk-airport-drives-sabahs-tourism-business-and-trade-growth
• Tourism Malaysia. (2025, June 25). Tourism Malaysia unveils “Explore Sabah” campaign to boost visitor arrivals to the state. https://www.tourism.gov.my/media/view/tourism-malaysia-unveils-explore-sabah-campaign-to-boost-visitor-arrivals-to-the-state-1

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This article includes perspectives from IQI real estate negotiators; Vincy Lim from Tawau and David Leong from Kota Kinabalu, providing valuable insights into the primary property interests of investors in Sabah.

If a country were to have a favourite child, Sabah would be Malaysia’s golden child.  

Located on the island of Borneo in Malaysia, the state is known for its natural beauty, rich culture, and economic potential.  

In recent years, the property market in Sabah has witnessed dynamic growth, particularly in key cities and hotspots like Kota Kinabalu and Tawau.   

Not to mention, there’s an influx of international investors, particularly from China, who are purchasing land to develop hotels and resorts.  

Hence every year, the Malaysia government would allocate over millions of ringgits to develop Sabah and Sarawak economic infrastructure projects.   

And this tradition continues with 2025 Budget Malaysia tabling revealing RM6.7 billion to be allocated under Sabah, focusing on essential infrastructure such as roads, electricity, and clean water.   

So besides being a top tourist destination, what else does Sabah have to offer?   

Above all, what gives buyers, investors, and tourists the confidence to choose this state? 

Sabah Property Insight  

Different Types of Housing in Sabah  

According to Vincy Lim, Tawau serves as one of the regions in Sabah where affordable housing schemes are a major focus.  

The Rumah Mesra Rakyat and PR1MA programs have become popular among middle-to-low-income families due to their affordability.  

These schemes typically offer homes priced below RM 250,000, with prices depending on income levels, family size, and location.   

However, for those looking for larger landed properties, the prices are much higher.  

If you opt for private sectors, the price for landed terraces typically starts at RM 800,000 and above. While Semi-detached homes range between RM 1.3 million to RM 1.4 million. 

As for Kota Kinabalu, David Leong mentioned that the capital city of Sabah, is a bustling urban center with a diverse range of properties, from luxurious condominiums to landed homes and commercial real estate.  

And unlike Tawau, Kota Kinabalu (KK) has a larger urban population and a greater demand for both landed properties and high-rise condominiums.  

Landed homes in KK can be quite expensive, with prices reaching up to RM 1.5 million for larger properties in desirable areas.  

On the other hand, condominiums in the city typically range from RM 1.2 million to RM 1.5 million for units between 1,200 and 1,500 sq ft.  

These condominiums are particularly popular for Airbnb rentals, as KK’s tourism sector continues to grow.” 

David Leong

First Time Homebuyers Incentive  

During the 2025 Budget tabling, the government also highlighted their strong commitment of RM5.93 billion for housing initiatives, suggesting a major investment in making homes more accessible for all Malaysians. 

This includes first-time home buyers who can get up to RM7,000 tax break when buying residential properties that cost up to RM500,000. 

Families are the primary applicants for affordable housing schemes, which offer a great opportunity for residents to own homes at subsidized prices.” 

Vincy Lim

Investment Potential in Sabah  

As for investment opportunities, Samporna is the best spot to invest in Sabah.  

The town is famous for its proximity to Sipadan, a world-renowned diving destination.  

In Semporna, rental prices for properties in prime tourist locations can range from RM 5,000 to RM 10,000 per month, reflecting the high demand due to the area’s popularity among tourists.  

For this, investors often start Airbnb businesses to attract tourists who prefer the flexibility of renting a property instead of staying in costly hotels.  

Furthermore, the expansion of Tawau Airport is expected to further stimulate tourism and property development in Semporna, making it an even more attractive location for real estate investors. 

The investment market in Semporna is geared towards the tourism industry, with many new hotels being built.” 

Vincy Lim

Over the past few years, there has been an influx of both local and international investors, particularly from China, who are purchasing land to develop hotels and resorts. 

As of September 2024, Sabah’s Chief Minister, Datuk Seri Hajiji Noor revealed that the state’s economic ties with China were driven by strong trade, investment, and collaborative projects across sectors.  

This includes hospitality like hotels and beach homes to turn into villas.

Additionally, Watervillas and properties on the nearby islands are also increasingly sought after by high-end investors.  

Sabah as Tourism Destination 

The Beauty of its Nature  

The pristine beaches, lush rainforests, and lively culture make it a favourite spot for those who love nature, crave adventure, or appreciate cultural experiences.  

The expansion of the tourism industry in Sabah has led to a significant increase in demand for commercial properties, especially those located close to major tourist attractions. 

Vincy recommends Kundasang as the prime location for relocation or investment in Sabah, particularly for those interested in mountain areas. 

Situated in the highlands of the Ranau, Kundasang boasts a tranquil and cool climate, making it an ideal retreat from the tropical heat.  

The town provides stunning views of Mount Kinabalu, the tallest mountain in Southeast Asia, and it’s refreshing mountainous climate offers a welcome escape from the heat and humidity.” 

Vincy Lim

Local Festivals  

Its local culture also plays a role in shaping the real estate market.

One of the key cultural events is the Harvest Festival (also known as the Kaamatan Festival), which mainly targets local visitors.  

Traditional events, such as the Rekata Lebah, are also part of the region’s rich cultural heritage.  

These major tourism contributors directly contribute to Sabah’s economy through visitor spending on accommodation, food, transportation, shopping, and activities. 

As it also helps the industry create employment opportunities in various sectors, including hospitality, transportation, retail, and entertainment.    

These festivals not only attract tourists but also promote cultural exchange and foster a sense of community.” 

David Leong

Second-Home Purchases 

As mentioned earlier, Sabah is a popular destination for both local and international property investors.  

Though KK is a well-known area in Sabah, the lively city can be challenging for those looking to connect with nature.  

Instead, many nature lovers and investors from Sarawak, Brunei, Taiwan, Korea, and China are keen on purchasing second homes in beautiful locations such as Manukan and Sapi islands, as well as the cooler highlands of Kundasang and Danum Valley. 

Sabah’s Economic Development  

Pan-Borneo Highway 

The Pan-Borneo Highway, which gained the likes and support of both locals and tourists, has now entered its 1B Phase, according to reports. This will make access to the city from Brunei easier and potentially drive further economic growth.  

The highway stretches around 2,000 kilometers, linking the Malaysian states of Sabah and Sarawak, as well as Brunei.  

The highway has facilitated cross-border engagements, improving transport, trade, and tourism in the area. It enables Bruneian investors to explore opportunities in Sabah’s property market and vice versa. 

Conclusion  

To wrap it up, Sabah’s real estate market offers a range of opportunities for both local and international investors.  

With its affordable housing schemes and tourism attraction, the region provides great potential for those looking to enter the property market at an affordable price point.  

And with its developing and diverse property landscape, the opportunities in high-end condominiums, landed homes, and commercial real estate also arises.  

As more buyers capitalise on these offerings, the demand for residential properties in Sabah is likely to rise in the coming years.

This positions Sabah as a vibrant and promising destination for property investors. 

Based in Tawau, Vincy Lim has years of experience in real estate and has recently been recognised as IQI Top Subsales Performers for the Tawau area. For more information, follow Vincy’s Property Facebook page.

Based in Kota Kinabalu, David Leong boasts years of expertise in the real estate field, consistently earning awards and accolades from IQI each year. Stay up to date with David by following his Property Facebook Page.

You’ve discovered the key factors that position Sabah as a prime property investment opportunity! With its affordable housing schemes and tourism attraction, the region provides great potential for those looking to enter the property market at an affordable price point. If you’re interested, drop us a message and we’ll connect you with our experts!

Continue Reading:

1. Sarawak Property Insight: Tourism, Education & Festivals Contribute To Airbnb’s Businesses
2. Budget 2025 Malaysia: RM900 Million For Affordable Housing, Tax Break and More!
3. New funding cuts Sarawak Pan-Borneo Highway project costs by RM3.1b

The post Sabah’s Housing Boom: How It Became More Than Just ‘Tourism Spot’  appeared first on IQI Blog.

Real estate agents are forecasting for Sabah to experience a V-shaped recovery in the market, which is expected to pivot in 2021 with recovery to follow in 2022 and beyond. 

Juwai IQI’s Sabah Property Survey and Index – Quarter Four (Q4) 2020 report also said that Sabah residential prices and rents are expected to trail national trends and that first-time buyers would drive the activity. 

Juwai IQI group executive director Kashif Ansari said the company has found that compared to the national trends, Sabah has more local first-time buyers and more local upgrade buyers, but fewer local investors and foreign buyers. 

An estimated 39 per cent of Sabah’s new-home transactions in the first half of 2020 involved first-time local buyers in Sabah, compared to 34 per cent nationwide for such transactions by local buyers in the respective states. 

Local upgrade buyers accounted for 27 per cent of Sabah’s new home transactions, compared to 25 per cent nationwide. 

“This is a positive sign as it shows that first-time buyers are entering the property market in Sabah at a faster rate than investors and foreign buyers.

“Sixty-three (63) per cent of real estate agents expect first-time local buyers to complete a higher number of transactions in Sabah in the year to come,” he told Bernama. 

The report stated that while first-time buyers made up 28 per cent of Sabah’s new home purchases in Q1 2020, they made for 39 per cent in the third quarter – nearly two out of every five transactions. 

First-time buyers are the only buyer group expected to make more purchases in the year to come than over the past year. Sixty-three (63) per cent of Sabah real estate agents expect first-time local buyers to complete a higher number of transactions in the year to come. 

That is higher than the national expectation, with 58.7 per cent of agents forecasting similar growth nationally.

The agent consensus is that Sabah prices would dip 7.4 per cent over the next year, before bouncing back 9.4 per cent in 2022. 

Agents expect national prices to fall by 4.8 per cent in the year to come, before recovering in 2022 to grow by 10.6 per cent.

Meanwhile, Sabah rents are to fall more than twice as much as rents nationwide and, on recovery, to gain back less of their lost ground. While nationwide rents are expected to fall 4.8 per cent over the next year, in Sabah they are expected to drop 7.4 per cent. 

In 2022, nationwide rents are expected to climb 10.6 per cent, while in Sabah they are forecast to climb 9.4 per cent.

Kashif said in spite of the challenges facing the property market, COVID-19 and the Movement Control Order (MCO) have shifted people’s mindset about how and where they want to live. 

“The fact that first-time local buyers have increased their share in transactions demonstrates the desire for homeownership and security. 

“It indicates the government’s stimulus measures to support this group have been effective. The government has made it easier for first-time buyers to acquire their first home with the reintroduction of the Home Ownership Campaign (HOC),” said Kashif. 

He further said because of the coronavirus and economic difficulties, first-time buyers have an unprecedented opportunity to acquire property at possibly discounted prices and to obtain developer perks that provide added value.

The index report tracks industry expectations for prices, rentals, and market activity.

This is the first industry report based on the market knowledge of 344 real estate agents who participated in the survey.

Juwai IQI operates the Asian real estate super-brands dedicated to empowering residents of Asia to become residents of the world: IQI and Juwai Ltd.

IQI is a real estate network in Southeast Asia and the Middle East, which has more than 15,000 salespeople and associates across 15 countries and sold US$1 billion of property in 2019.

Source: EdgeProp.my

The post Juwai IQI: Sabah’s property mart to rebound next year, prices to trail national trends appeared first on IQI Blog.

The friendship between Malaysia and Canada is a long-standing one because of shared values and ideals. Canada’s High Commissioner to Malaysia, Julia Bentley, has said that Canada would like to increase trade, education and cooperation relations with Sabah, Malaysia.

While paying a courtesy visit to Chief Minister Datuk Seri Mohd Shafie Apdal, Bentley has stated that Canada hopes to work with the Sabah state government in the following sectors: water treatment, information and communications technology, waste management, and infrastructure and energy development, because the country possesses expertise in these areas.

They also want to offer the Canada-ASEAN Scholarships and Educational Exchanges for Development (SEED) Scholarships for short-term learning. These scholarships have been set up for the first time this year and are meant for students from the ASEAN region. A total of 13 Malaysian students have been selected for this scholarship.

Canada is also offering financial grants via the Canada Fund for Local Initiatives (CFLI), to non-governmental organizations and local organizations who wish to implement small-scale projects.

CFLI focuses on areas like the Rights of the Orang Asli, the Empowerment of Women and Girls, and Environment and Sustainable Development.

What will this mean for the future of Sabah? How will the relationship between the two nations progress? As it stands now, the outlook seems positive.

Want to know more about what’s happening in Sabah? Talk to us, send us a message at hello@iqiglobal.com or call us at 012-299-6155 or 03-7450-6655.

Liked what you read? Check out this article next: Sabah To Bring In Foreign Investors To Help Move It Forward

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In an effort to accelerate industrialization in Sabah, Chief Minister Datuk Seri Mohd Shafie Apdal has stated that the government will be focusing on bringing in foreign investors.

Datuk Shafie stated that any investment must have an impact in terms of providing job opportunities for the local populace and in creating economic spin-offs.

He added that in line with this objective, the appointment of Parti Warisan Sabah deputy president Darell Leiking as International Trade and Industry Minister, and the appointment of Datuk Mohamaddin Ketapi as the Minister of Tourism and Culture, bode well for the development of Sabah.

He also mentioned how people were impatient for change, bringing how the Warisan campaigned on a mandate for change. The people had high expectations and so the pledges made in the manifesto needed to carried out as soon as possible.

The Sabah government is pushing for the development of downstream industries in palm oil as well as training locals in skills to avoid dependence on foreign workers. The aim is to encourage these industry activities and create jobs in sawmills and the furniture industry. The time had come to revamp the education system in Sabah so that students may acquire the necessary qualifications that will help them later in the job market.

The state government and the people had faced many challenges, despite that they would continue to persevere. The target for the state government is to use its resources to maximise the benefits of the people as a whole.

Want to know more about what’s going on in the property industry? We want to hear from you, send us a message at hello@iqiglobal.com or call us at 012-299-6155 or 03-7450-6655.

Liked what you read? Check out this article next: Sabah Government To Focus On Infrastructure Development

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