From digital trends to data and life lessons to strategies, real-estate professionals gained valuable insights from the experts at this year’s Real Estate Agent Conference presented by iProperty.com.my and IQI Global.

Being ahead of the game is vital in any business, even more so in real-estate where changes can often occur swift and fast. REAConnect – Real Estate Agent Conference 2019 – addressed these challenges and presented them to a packed audience of property experts and real estate professionals at the Nexus Bangsar South Auditorium on 4th April 2019.

Organised by property market leaders, iProperty.com.my and IQI Global, the conference was designed to allow attendees to gain valuable insights from a panel of speakers who shared their expertise in areas such as sales strategies, branding and communication.

“With the help of experts from the field of property, technology and data as well as entrepreneurship, REAConnect aims to provide the necessary tools and knowledge for real estate professionals to achieve greater success and get ahead of the curve in the industry,” said David Mawer, General Manager of iProperty.com.my in his opening address.

Kashif Ansari, Group CEO of IQI Holdings echoed Mawer’s sentiments, hoping that the attendees will be able to glean from the topics presented today in order to make better lives and careers. “REAConnect is a platform, which we hope will help improve the lives of consumers and professionals in the realm of property and real estate.”

There was a lot to process and digest at REAConnect but these six lessons serve as an ideal summary of what was imparted at the conference…

Lesson #1: “Leveraging data and identifying consumer behaviour is essential to maximising leads in the digital space” – Henry Ruiz, CEO Asia and Chief Strategy Officer, REA Group

In his presentation ‘Leveraging on Global Digital Trends’, Ruiz explained how hyper-convenience and the push button user experience has become part and parcel of modern consumerism. Actions such as quick replies to queries and positive ratings and endorsements are now vital components that build credibility in the digital space. This, combined with the correct utilisation of technologies such as Augmented Reality and Virtual Reality are just some of the aspects that will ultimately change the way Malaysians experience property.

Lesson #2: “Understanding demand trends is essential to uncovering where property hotspots are and where buyers preferences may lie, which in effect can help agents boost sales and leverage a higher value for their properties” – Premendran Pathmanathan, General Manager, Customer Data Solution, REA Group Asia

One of the most significant avenues modern businesses can tap into today is data and Premendran shared how processing information such as transactions, searches and trends can help identify accurate property prices and evaluations. By using data effectively, real estate professionals will gain the advantage of knowing where to bridge the supply and demand gap in the market.

This will enable them to source properties to list in areas that are lacking in supply in order to achieve a higher sales success rate and increased transactions. He also revealed that these insights will be presented iProperty.com.my 2018 Market Demand Report, which will be made available for free in May on iProperty.com.my.

Lesson #3: “Adopting a proper renovation strategy is essential to maximising your property’s potential in subsale and rental market” –  Wong Yie Yee, Business Development Manager, IQI Concept

In the two-part presentation – ‘New Market, New Strategy to Maximise Property Return on Investment’– by Dave Chong, Managing Director, MyKey Global and Wong Yie Yee, Business Development Manager, IQI Concept, the duo showcased examples on how renovation practices have ultimately paid off for sellers in maximising their return of investment through short-term holiday rentals.

The talk also showed how MyKeyGlobal complemented these properties renovated by IQI Concepts by promoting them through influencers via social media posts and videos.
With these viral posts, each unit not only reached a broader spectrum of consumers but also increased their desirability as short term holiday rentals.

By offering a 360-degree, hassle-free, one-stop solution for investors, this collaboration between IQI Concepts and MyKey Global can help investors create a positive revenue stream for their properties. MyKey also assists investors in getting their units ready for short term rental purposes. Agents could also offer such solutions to potential investors upfront as an added incentive to increase interest and appeal of the property.

Lesson #4: “Take charge of your negative emotions and rise above it because ultimately you are responsible for your own happiness” – Xandria Ooi, TV, Radio and Social Media Personality

From data to insights, REAConnect also focused on the area of self-improvement with the help of personality and author, Ms Xandria Ooi. Her presentation of ‘7 Practical Habits to Happiness in Relationship and at Work’ tackled ways on how to identify triggers that change our emotions and how self-awareness is key to achieving happiness in our lives. She also covered how responsibility, communication and understanding serve as the pillars to reach emotional maturity.

Lesson #5: “Make mistakes, fail fast but always course correct” –Azran Osman-Rani, Former Founding CEO of AirAsia X

When it comes to lessons on entrepreneurship, few can compete with the experience Azran has achieved throughout his career. Leading brands such as AirAsia X and streaming service iflix, the speaker shared his experiences in business with attendees in his talk ‘Harnessing the Entrepreneur Spirit’.

Relating his experience in charting the growth of companies in the airline sector as well as digital content, Azran opines that observing customers and understanding where their unmet needs are the most decisive steps in entrepreneurship. This, along with harnessing industry insights and the deployment of innovative ideas, can help create new avenues to delight customers, which will ultimately present a strategic advantage for the business. Azran believes that this ideology can also be applied by agents in the realm of real estate, which will result in more effective selling and enhancement of the property buying experience in the industry.

Lesson #6: “A value proposition is a promise of value to be delivered in terms of product as well as service. It’s the primary reason a prospect should buy from you”– Chan Fong, Entrepreneur/Radio 988 DJ

‘Why Would Your Clients Choose You?’ is a great question and also, fittingly, the closing segment at REAConnect. Fong, renowned for his work on Radio 988 spoke on why it is so important in today’s market to deliver exceptional service and value-added services to customers is essential for a business’ success. This applies exponentially in the real estate market where trust, honesty, good values and exemplary customer service can serve as important differentiating factors that will elevate a brand and a person’s name in the eyes of customers.

As the curtain drew to a close, REAConnect not only delivered a smorgasbord of fresh insights, learning development and professional strategies but also presented the essential tools and skill sets for real estate professionals to leverage off in order to succeed in the modern economy. The talking points that were presented by the panel of experts will undoubtedly afford them the avenue to harness actionable strategies that will effectively drive sales performance and success today and in the future.

Sourced from: iProperty.com.my

This article is written by Richard Augustin.

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In today’s era, technology is the predominant driving force of everyone’s life. It helps make our lives easier and it helps us connect with each other better.

In the real estate industry, digital technology and communication are the keys to driving sales, understanding your clients, and achieving your goals. If you agree with this statement then you will definitely not want to miss REA Connect 2019.

On Thursday, 4^th April 2019, the Real Estate Agent Conference 2019, co-organised by IQI and iProperty, will be held at the Connexion@Nexus, Bangsar South from 8:30 am to 5:00 pm. This time around, the prestigious speakers will be showing you how you can leverage technology to change the way you sell.

They will show you how you can:

• Implement new strategies to gain better insights and adopt new techniques for selling.
• leverage big data to predict trends
• Communicate with your clients and position yourself to be a client focused real estate professional.
• Create a professional persona that will wow prospective clients and create a lasting impression.

Who will be there?

Featured Speakers:

Henry Ruiz: CEO, REA Group Asia

Henry Ruiz has played a critical role in the REA Group’s long-term growth strategy, driving its growth across Asia and Australia. He joined the company in 2009 as a Chief Product Officer – Consumer Experiences & Product Marketing, before moving into the role of Chief Digital Officer in 2014. Thanks to his educational background in psychology, Henry Ruiz has been able to change REA groups approach to consumer behaviour with amazing results.

Azran Osman-Rani: Former Founding CEO, AirAsiaX

Azran is a recognised name in consumer marketing and scaling organisations across Southeast Asia. He is currently active in internet technology as a co-founder, investor and advisor, bringing in his mass marketing and investment expertise into the real estate sector.

Chan Fong: Renowned Radio 988 DJ/ Entrepreneur

Chan Fong began his career as a voice over talent for a Chinese TV drama group. His voice talents soon saw him becoming a popular DJ, which earned him the title, The Best Chinese DJ in 1997. Bringing more than 10 years of entrepreneurship under his belt, Chan Fong’s core focus is brand management.

Premendran Pathmanathan: General Manager, Customer Data Solution, REA Group

In 2015, Prem created and launched Brickz.my – a business that has eventually helped to build a healthier property market in Malaysia by creating awareness on property prices. Since the beginning of 2016, Prem has led the data business in iProperty. He currently leads the development of iPropertyIQ.com, where he assists agents and developers with data driven solutions across REA Asia’s markets in South East Asia.

Xandria Ooi: TV, Radio and Social Media Personality

Xandria Ooi is a Malaysian TV, Radio and Social Media personality. She has built her career over the years in every corner of the Malaysian media landscape as a journalist, producer, host and speaker. She is known for her daily inspirational videos that are viewed by millions and is recognised for her ability to connect with her audiences.

Dave Chong: Managing Director, MyKey Global

Dave Chong is the undisputed Top Leader in the Real Estate Industry. With a successful background as a structural engineer in the oil and gas industry, Dave brings with him a wealth of knowledge and experience in the field of business. He joined IQI in the year of 2014 as a Real Estate Negotiator and quickly became one of the Top Agents of the year. In 2015, Dave started his own team in IQI, ELITEONE. He strongly believes that when we build enough values for ourselves and for others, money will come eventually.

Wong Yie Yee: Business Development Manager, IQI Concept

Wong Yie Yee has a strong analytical and sales background and has years of experience in the industry. She is currently the business development manager for IQI Concept, a fast growing, and market changing design and build firm. She strives to design and create unique interiors that will have a positive impact on her clients’ lives and is responsible for spearheading the firm’s goal of further business growth and expansion.

Special Guests:

Kashif Ansari: Group CEO, IQI

Kashif Ansari, as Group CEO of IQI, is responsible for all investment activities, global investor relationships, deal origination, corporate fundraising and business development for the group. Kashif has over 20 years of experience in the fields of investment management, corporate finance, private equity, principal financing, and real estate investment & strategy. His skills in negotiation, business planning, operations management and market research makes him the notably successful leader and executive he is today.

David Mawar: General Manager – iProperty.com.my

David Mawar is a business leader who works towards delivering consistent outstanding results for the clients of REA Group. Experienced in Sales and Marketing both at the state and national levels, he is responsible for building world-class high performing teams with a focus on values, culture, and quality.  David has worked consistently towards increasing market shares, creating strategic partnerships, improving advertising and public speaking.

Follow this link to find out more about the event: https://www.iproperty.com.my/events/rea-connect/

Trust us when we say, you do not want to miss this.

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In today’s environment of constant progress, it becomes increasingly important and relevant for us to know how to refine our customer insights to be able to understand their goals and needs better.

On Wednesday the 11th of October 2017, the Real Estate Agencies Connect Conference was held at the Connexion Conference & Event Centre @ The Vertical. Here, leading industry experts talked about how the real estate industry is changing and how we can and need to adapt to these changes in order to stay ahead of the curve. iProperty.com powered the event and IQI was the co-organiser.

Industry experts from all over Malaysia were at the conference where they addressed the need to achieve marketing excellence for real estate professionals through reliable and directive analytical tools and looked at how they could effectively obtain and turn consumer insights into measurable actions. The speakers who took part in the conference included Mr Haresh Khoobchandani, CEO of REA Group, Malaysia and Singapore, Mr Kashif Ansari, Group CEO of IQI Global, Mr Siva Shanker, Head of Investments of Axis REIT Managers Bhd, and many more luminaries of the real estate industry.

Mr Kashif Ansari, Group CEO of IQI Global shared his own insight on technology advancement in real estate in his presentation titled, “Challenging Real Estate Traditions by Applying Global Insights to Local Landscape.”

“Technology is advancing at rapid speeds. Various industries across the globe are transforming fast and with ease thanks to such advancements,” explained Mr. Ansari. He shared how real estate practices have evolved and changed over time and encouraged everyone to embrace without hostility. Instead, he emphasized that technology was a tool to be used to further achieve one’s goals in the industry without needing to lose the human touch needed. He quoted success stories such as the Nokia mobile phone boom as well as the different techniques of marketing that was used in Despacito in comparison to Gangnam Style. Mr Ansari also explained blockchain technology and the revolutionary effect it carries for the near future.

He explained how IQI approaches the real estate market by using it’s global exposure and thus implementing this knowledge to fit the local market. That way, we are able to not just move forward but stay ahead of the curve.

“Even though Artificial Intelligence (AI) and Virtual Reality (VR) are now leading various industries, the property industry is one that cannot completely become tech centric, as the human touch is still required in various components of the industry,” feels Mr Ansari. He explained how even corporate giants like Google, Amazon, Microsoft and Alibaba, have moved forward not just thanks to technology but by investing in it’s employees and how it is the human element that gives value to technology and the market. In a nutshell, in an era of constant disruption in various industries, Kashif Ansari states that self disruption is key to successful advancement in the market. Through technology we can invest in the new generation to cultivate new industry leaders.

Mr Ansari explained that through their key strategy of personal approach, IQI has constantly adapted to all fresh changes in the market. “We believe in meeting all these challenges head on and using our knowledge from our global exposure in order to pick the best solutions and merge them across our business platform,” he said.

Finally, Mr Ansari talked about competition and we should not see and treat competitors as hostile entities that are out to get us; but rather we should learn from them and perhaps even work towards collaborating with the competition.

We at IQI were glad to have met our industry peers and were delighted to have the opportunity to share our knowledge with others and learn from them as well.

We had a great time with everyone at REA Connect and we hope to meet you all again soon.

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