Written by Emmanuel Andrew Venturina, Head of IQI Philippines

Beyond the Metro: Clark and Nuvali Lead the Shift in Philippine Homebuyer Trends

The Philippine real estate landscape is experiencing a significant shift as homebuyers increasingly look beyond Metro Manila for house and lot investments. Driven by the rise of remote work, affordability, infrastructure expansion, and lifestyle preferences, emerging areas like Clark Global City in Pampanga and Nuvali in Laguna are gaining popularity. Young families, overseas Filipinos, and professionals are drawn to these locations for their greener environments, larger living spaces, and lower density—while still maintaining connectivity to Metro Manila’s economic centers.

Clark Global City is evolving into a key northern business and residential hub, bolstered by major infrastructure developments and investor-friendly policies. Meanwhile, Nuvali offers a model for sustainable living, with eco-friendly features, established amenities, and strong developer backing. These developments signal a long-term trend toward township-style communities that prioritize quality of life. As urban land in Metro Manila becomes increasingly scarce and costly, destinations like Clark and Nuvali are set to become focal points for future housing demand and real estate growth.